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There’s romanticism with A/B testing. Like something from a Fabio novel. We’ve all heard the story of the $300 million button, right? You know, the one where adding “checkout as a guest” increased sales by millions of dollars. Ever since you heard about that story, you have been looking for your $300 million change, haven’t you? I have too.
“More content is being created in 48 hours than what was produced from the beginning of time until 2003.” – Eric Schmidt It’s difficult to comprehend how much content is being produced, isn’t it? Did you know there are more than 2 million blog posts published every single day? It wasn’t long ago when I was updating web content once or twice per year; yet now you have websites ...
At the end of 2014, digital marketers put conversion rate optimization on the top of their priority list. That’s right, ahead of content marketing, mobile marketing, and search engine optimization, marketers listed “driving increased conversion rates” as the number one priority. And why wouldn’t we? For the same traffic, we get more revenue. It makes sense.