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Display remarketing (also called retargeting) is a powerful marketing tactic but can end up being a bit of an afterthought. The methods to drive performance on this channel are quite different from search so here I want to lay out some great tips to help you shape remarketing performance towards your ends.
CRO: Frame Your Customers’ Choices to Maximize Revenue April 1, 2016 by Steven Plimmer Leave a Comment When considering Conversion Rate Optimization (CRO) and building a customer’s path to purchase from first ad experience through to ordering, there is one layer of the process that can often be neglected and, for sites with many product choices, it can mean the difference of huge amounts of .
In all the different areas of performance marketing, such as SEM, RTB and Remarketing, things change so quickly that writing off a strategy or tool for good – or, indeed, singing the praises of a tool or strategy – will eventually be based on dated information. Take an example like the GDN (Google Display Network – where you deliver banners and/or text ads on participating websites).
5 Great Ways to Customize Your SEM Ads to Your Audience January 15, 2016 by Steven Plimmer Leave a Comment The power of search ads is often cited as being able to cater messaging and your keyword set to the intent of the user. This is true but there is another powerful element we can leverage in addition to knowing the likely user intent: ad customization based on the broader context.