steven shattuck

  • Stories: The Internal Content Production Gateway Drug

    Content Marketing, Owned Media Encouraging internal content creation can be difficult, especially among non-marketers within your organization. Getting them to distribute content can be even more difficult. Prevailing wisdom tells us that a majority of blog content should be top-of-the-funnel, following Jay Baer’s Youtility model of education over promotion.

    Relevancein Content- 6 readers -