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Links make the Google world go round – but it’s not just a case of more = better. Quality is the most important consideration when evaluating potential link prospects. So how do you know if you want a link from this site or not? Metrics (Page Authority/Domain Authority) Easily accessible through the Moz Bar browser attachment, Metrics are your straight forward, quick and dirty ...
SEO and digital marketing in general can seem a fast paced, complex world to the outsider. How do people keep their Penguins and Pandas straight? Who’s this “Matt Cutts” guy? Why do we care what he has to say? DO we even care what he has to say? Thankfully for the rest of us there are some extremely intelligent people inhabiting our industry who’re happy to share their discove ...