Stoney Degeyter

  • I love pay-for-performance SEO — but I won’t do it. Here’s why.

    Let me start off by saying that I absolutely love the idea of performing web and digital marketing services on a pay-for-performance basis. But some things that sound good in theory have disastrous consequences in their execution. [Insert political joke of your choice here.] Many business owners look at the pay-for-performance model as a reasonable way to do web marketing.

    Stoney Degeyter/ Marketing Landin SEO- 18 readers -
  • 11 proven digital marketing strategies you’re (still) not using

    There is no shortage of web marketing tactics and strategies that you should be using. In all my almost 20 years in the industry, there have only been a couple of times where we reached the limit of what we could do for a client. And that was before social media was a thing! There’s tons of information out there covering the main priorities of digital marketing.

    Stoney Degeyter/ Marketing Land- 17 readers -
  • 13 uses for keyword research to help you win in the search engines

    Ever since Google rolled out Hummingbird in 2013, there has been some question about the value of keyword research. Moving from a keyword-focused process to a topic-focused process has led some to devalue the long, arduous process of keyword research. Many wonder if it’s even worth the time. After all, if Google no longer looks at keywords (Hummingbird), and people no longer ...

    Stoney Degeyter/ Search Engine Landin SEO- 19 readers -
  • The crazy-effective 12-month digital marketing campaign schedule

    Anyone who’s read more than a few of my posts will likely know that I’m a big fan of establishing and sticking to a process. Part of that process is knowing what needs to be done for a successful web marketing campaign. Another part is figuring out how to do it. Fortunately, the what-to-do doesn’t change all that much, while (unfortunately) the how-to changes almost daily.

    Stoney Degeyter/ Marketing Land- 28 readers -
  • Why idiots like you love their office but hate their website

    Please forgive the insult in the title of this post, but I had to get your attention. Yes, I’m talking to you. No, I don’t think you’re an idiot, but you could be if you love your office more than you love your website. Give me a minute to explain, and I think you’ll see my point. I’ve always been a frugal guy. I like to spend my money more on practical things and less on extravagant things.

    Stoney Degeyter/ Marketing Land- 15 readers -
  • The complete guide to mastering conversion optimization

    One of the primary goals of web marketing is to drive new, targeted traffic to the website. Today, we have so many avenues to generate traffic, it’s ridiculous. Search engines are still a significant driver, but social media is catching up as a resource businesses are using to build their brand, establish an audience and bring people to the site who aren’t necessarily out th ...

    Stoney Degeyter/ Marketing Land- 11 readers -
  • Everyday Life Lessons That Guarantee Web Marketing Success

    The problem with reading about everyday life lessons is that we typically hear them outside of any particular context. They are great ideas that often leave us struggling to find real-world application. The average person is generally looking for specific information on how to accomplish a goal or task before them.

    Stoney Degeyter/ The SEM Postin SEO- 18 readers -
  • 5-Point Online Marketing Training Regimen

    There is a good analogy to be made between the health of a website and the health of a human being. If we equate exercise and diet to optimization and marketing, it’s a nearly perfect correlation. The fact is, many people live normal lives without any sort of regular exercise or a healthy diet. Eating healthy is a lot more expensive, and it takes a lot of time, thought and research.

    Stoney Degeyter/ Marketing Land- 17 readers -
  • Jump-Start Your SEO With These 6 Surefire Tactics

    I’m often asked the question, “Where do I start with SEO?” Though there is no one-size-fits-all approach, my answer is generally to find the biggest need for your site and start chipping away at it. It’s kind of like paying off your credit card bills. Pay the one with the highest interest rate first so you’re spending less on interest and more on paying down your debt.

    Stoney Degeyter/ Search Engine Landin SEO- 24 readers -
  • Content is Meaningless–It’s The Messaging That Matters

    Quick game: Put these in order of importance: Social Media Marketing Website Architecture Navigation Optimization Content Strategy Website Usability Conversion Optimization Keyword Optimization Local Optimization Mobile Optimization Messaging Can you do it? If I tried, I’d probably get ten different results depending on what time of day I worked at it.

    Stoney Degeyter/ The SEM Postin Content- 22 readers -