Stoney Degeyter

  • Who should optimize content: SEOs or content writers?

    Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution. There are certainly some overlapping areas between the two, but is there enough to allow your SEO practitioner to also be your content marketer, or vice versa? In my (almost) 20 years of performing and overseeing successful digital marketing ca ...

    Stoney Degeyter/ Search Engine Landin SEO Content- 17 readers -
  • I love pay-for-performance SEO — but I won’t do it. Here’s why.

    Let me start off by saying that I absolutely love the idea of performing web and digital marketing services on a pay-for-performance basis. But some things that sound good in theory have disastrous consequences in their execution. [Insert political joke of your choice here.] Many business owners look at the pay-for-performance model as a reasonable way to do web marketing.

    Stoney Degeyter/ Marketing Landin SEO- 21 readers -
  • 11 proven digital marketing strategies you’re (still) not using

    There is no shortage of web marketing tactics and strategies that you should be using. In all my almost 20 years in the industry, there have only been a couple of times where we reached the limit of what we could do for a client. And that was before social media was a thing! There’s tons of information out there covering the main priorities of digital marketing.

    Stoney Degeyter/ Marketing Land- 26 readers -
  • The crazy-effective 12-month digital marketing campaign schedule

    Anyone who’s read more than a few of my posts will likely know that I’m a big fan of establishing and sticking to a process. Part of that process is knowing what needs to be done for a successful web marketing campaign. Another part is figuring out how to do it. Fortunately, the what-to-do doesn’t change all that much, while (unfortunately) the how-to changes almost daily.

    Stoney Degeyter/ Marketing Land- 34 readers -
  • Why idiots like you love their office but hate their website

    Please forgive the insult in the title of this post, but I had to get your attention. Yes, I’m talking to you. No, I don’t think you’re an idiot, but you could be if you love your office more than you love your website. Give me a minute to explain, and I think you’ll see my point. I’ve always been a frugal guy. I like to spend my money more on practical things and less on extravagant things.

    Stoney Degeyter/ Marketing Land- 20 readers -
  • The complete guide to mastering conversion optimization

    One of the primary goals of web marketing is to drive new, targeted traffic to the website. Today, we have so many avenues to generate traffic, it’s ridiculous. Search engines are still a significant driver, but social media is catching up as a resource businesses are using to build their brand, establish an audience and bring people to the site who aren’t necessarily out th ...

    Stoney Degeyter/ Marketing Land- 18 readers -
  • Everyday Life Lessons That Guarantee Web Marketing Success

    The problem with reading about everyday life lessons is that we typically hear them outside of any particular context. They are great ideas that often leave us struggling to find real-world application. The average person is generally looking for specific information on how to accomplish a goal or task before them.

    Stoney Degeyter/ The SEM Postin SEO- 20 readers -