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Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises. Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t just say you have integrity – you have to show it.
You might find it hard to believe, but content doesn’t have to be game-changing to perform well and achieve its objectives. In my experience, a lot of marketers are fixated on creating that “perfect” piece of content. They tell themselves they won’t settle for anything less, but the reality is that what they wind up creating is rarely as revolutionary as they hoped it would be.
I don’t keep a running score, but between posts for my personal and company site plus my columns on business media sites like Inc., Entrepreneur, and Forbes, I create around 300 articles a year. Managing this effectively isn’t easy. If I simply wrote what I wanted, when I wanted, I’m pretty certain I wouldn’t be in the position I’m in right now. Strategy plays a huge part in what I do.
Before I begin, I want to say, “Thank you, internet,” for spawning countless occupations that simply couldn’t exist without you: web designers, app developers, SEOs, and, of course, content marketers. Plenty of the roles suit both creatives and techies. Digital careers are relatively new and exciting, both for employees and employers.
In the most recent CMI B2B research, 89% of respondents say they use content marketing. Yet, just 5% of respondents rated their content marketing strategy as “very effective,” and 64% label it as moderately or minimally effective. Just 5% of respondents rated their #contentmarketing strategy as very effective via @cmicontent.
Who’s responsible for creating your company’s most valuable content? Your marketing team? An agency? You? How about your customers? Customers are generating quality content for companies all over the world around the clock. In my experience however, few companies have picked up on that fact – let alone realized how valuable this user-generated content can be.
It’s no secret that visual content is powerful. Numerous studies show that our ability to recall information increases significantly when it’s presented as an image rather than plain text. Image source That’s why infographics, despite the fact that they are everywhere, are still effective when done well. Infographics are still effective when done well says @sujanpatel.
On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? ...
According to Shareaholic’s “Social Media Traffic Report,” the web’s top eight social platforms – including Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google+, LinkedIn, and YouTube – drove 31.24% of overall traffic in December 2014, up from 22.71% just one year earlier. So what does that mean for your business? If you’re not actively participating in social media mar ...
When I’m not working at When I Work, I’m responsible for three other blogs – my personal site and the two other projects’ sites. I’m pretty much blogging every day of the week. Like any busy entrepreneur, I’m already strapped for time, which makes that much blogging a major commitment. I can’t afford to waste that time, so I have to be sure that the content I create moves the ...
If you want to experience any sort of success or ROI from the time and energy you put into content marketing, you have to be willing to invest in the right tools – tools that can automate, streamline, and improve your processes from beginning to end. But here’s the problem: Literally hundreds of tools claim to help you become better at content marketing in some way.
Content has been king for a very long time, and that doesn’t look like it will be changing anytime soon. And that’s all well and good if you’re an A+ writer, but what happens if you want to pack your business blog full of great content when you think you suck at writing? Plenty of business owners find themselves feeling frustrated with their writing abilities – either becaus ...
A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling software and checked in with us regularly, but in terms of overall brand awareness, we were sorely lacking. That all changed when we made a concerted effort to commit to content marketing.
We all know that digital marketing is important, but with so many different strategies and techniques being used today, how can you possibly manage to implement them all? When you’re just getting started with digital marketing, it’s best that you don’t try to tackle everything at once. Instead, to keep yourself from feeling overwhelmed, start with a single tactic and add mor ...
Is your blog looking a bit run down? Maybe it isn’t functioning as well as you’d like? Your blog represents your company’s headquarters online, so if it is not performing up to your expectations, it is time to upgrade it with some simple plugins. Any of the following tools will help spruce up your site and simplify your marketing activities: Click to Tweet Obviously, you wan ...
Do you ever run out of ways to promote your blog content? If so, then visual content may be the solution. In this post, we’re going to look at the tools, ideas, and distribution channels you can use to gain additional exposure for your content through the use of images and video. Let’s look at the type of visual content you can create for some of the more popular blog post types.
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.
Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post: Content marketing costs 62% less than traditional marketing and generates about three times as many leads.
If you’re going to make it your mission to track corporate metrics, churn rate is a great place […] Author information Sujan Patel Sujan Patel is a passionate internet marketer and entrepreneur. Sujan has over 10 years of internet marketing experie ...