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There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they entail,” according to McKinsey Quarterly.
Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises. Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t just say you have integrity – you have to show it.
You might find it hard to believe, but content doesn’t have to be game-changing to perform well and achieve its objectives. In my experience, a lot of marketers are fixated on creating that “perfect” piece of content. They tell themselves they won’t settle for anything less, but the reality is that what they wind up creating is rarely as revolutionary as they hoped it would be.
I don’t keep a running score, but between posts for my personal and company site plus my columns on business media sites like Inc., Entrepreneur, and Forbes, I create around 300 articles a year. Managing this effectively isn’t easy. If I simply wrote what I wanted, when I wanted, I’m pretty certain I wouldn’t be in the position I’m in right now. Strategy plays a huge part in what I do.
Before I begin, I want to say, “Thank you, internet,” for spawning countless occupations that simply couldn’t exist without you: web designers, app developers, SEOs, and, of course, content marketers. Plenty of the roles suit both creatives and techies. Digital careers are relatively new and exciting, both for employees and employers.
In the most recent CMI B2B research, 89% of respondents say they use content marketing. Yet, just 5% of respondents rated their content marketing strategy as “very effective,” and 64% label it as moderately or minimally effective. Just 5% of respondents rated their #contentmarketing strategy as very effective via @cmicontent.
Who’s responsible for creating your company’s most valuable content? Your marketing team? An agency? You? How about your customers? Customers are generating quality content for companies all over the world around the clock. In my experience however, few companies have picked up on that fact – let alone realized how valuable this user-generated content can be.
It’s no secret that visual content is powerful. Numerous studies show that our ability to recall information increases significantly when it’s presented as an image rather than plain text. Image source That’s why infographics, despite the fact that they are everywhere, are still effective when done well. Infographics are still effective when done well says @sujanpatel.
If you’re going to make it your mission to track corporate metrics, churn rate is a great place […] Author information Sujan Patel Sujan Patel is a passionate internet marketer and entrepreneur. Sujan has over 10 years of internet marketing experie ...