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Content Distribution, Shared Media We at Backroom, are not fully satisfied with the term, “Dark Social”. Let’s rewind to 2012, when Atlantic Senior Editor, Alexis C. Madrigal, came up with the term Dark Social. He said, “most sharing is done via dark social means like email and IM that are difficult to measure.” True. We’re not denying that.
Paid Media, Shared Media, Social Promotion, Twitter When operating a bootstrapped startup, you’d be a fool turn down a freebie – and if said freebie comes from Twitter, then you certainly wouldn’t turn your nose up. To show their support of Small Business Saturday, last year Twitter began promoting their ads platform by offering small businesses a $100 credit to use on ads.