sumari macleod

  • How to Use User-Generated Content for Marketing

    This is the final post in a three-part series on UGC campaigns. Discover why you should run user-generated content campaigns, and how to launch the most effective UGC campaigns possible. Social media campaigns are always an experiment. You never know exactly how well a campaign is going to do, so it’s important that you keep testing campaigns and honing in on the things that make a success.

    Hootsuitein Content How To's- 14 readers -
  • How to Launch Your First User-Generated Content Campaign

    As we explored in a previous post, there are a number of good reasons to launch a user-generated content (UGC) campaign. From connecting with a young social media audience to driving more qualified leads, UGC campaigns have something to bring to any business. If you’ve decided to launch A UGC campaign, you have several options to choose from.

    Hootsuitein Social Content How To's- 13 readers -
  • Why You Should Launch A User-Generated Content Campaign

    Ten or 15 years ago, could you imagine people writing ads on behalf of brands? Could you imagine big brands using commercials that people created with their home video cameras? It’s funny to picture it, but that’s exactly the world we live in today. Social media lead to the quick emergence of user-generated content, or UGC, and the biggest brands in the world are taking advanta ...

    Hootsuitein Social Content- 16 readers -
  • When Should You Run a Holiday Campaign?

    The holiday season is one of the most popular for social marketing campaigns, and it’s easy to understand why: shopping is at an alltime high. Black Friday and Cyber Monday kick things off and all those Christmas and Hanukkah gifts won’t buy themselves. That’s not even accounting for the holiday parties and the groceries and the vacations to warmer climes or to reconnect with f ...

    Hootsuite- 7 readers -
  • Where Should You Host Your Next Social Media Campaign?

    One of the biggest marketing trends of 2015 was the rise of social media campaigns: special events hosted by brands on social media, like sweepstakes or photo contests meant to drive engagement and collect leads or user-generated content for a business. When you’re designing your social media campaigns, one of the most important decisions you have to make is where you’re going to host them.

    Hootsuitein Social- 10 readers -
  • What You Can Learn from Award-Winning Social Media Campaigns

    Social marketing campaigns earn brands leads, user-generated content, and a deeper engagement between the organization and its fans. A campaign that drives these results is already a winner—but what makes an actual award-winning campaign? There are several big awards specific to the social media industry, including the Facebook Awards, the Webbys, the Shortys, and the Mashies.

    Hootsuitein Social Mobile- 10 readers -
  • Holiday Social Media Campaigns that Keep on Giving

    The days are getting shorter, the nights are getting longer—and the social campaigns of your competitors are becoming bigger and more frequent. From Black Friday through to New Year’s Eve, the winter holiday season is the busiest time of year for social media campaigns. What can you do to make your holiday campaigns stand out? What kind of holiday campaign should you run? How d ...

    Hootsuitein Social- 9 readers -
  • How to Convince Your Boss to Launch a Social Media Campaign

    If you’re a member of a team rather than its leader, you know how hard it can be to break free from inertia on your ideas. Your team lead probably does know best about most aspects of your business, but what if your boss is lukewarm to the idea of running a social media campaign? Below you’ll find talking points that will definitely start (if not finish) the conversation regar ...

    Hootsuitein Social EMail How To's- 24 readers -
  • Introducing Hootsuite Campaigns Freemium

    Hootsuite is the biggest social media management platform in the world. We’re proud of that fact here, but we’re even more proud of how we pulled that off. Making Hootsuite a freemium product meant that every person or business that wanted to harness our tools and services were able to, and that’s never going to change.

    Hootsuite- 27 readers -
  • What the Comic Book Industry Can Teach Us About Social Media Campaigning

    From 2000 to 2005, the comic book industry was in a slump. The 2005 debut of Batman Begins marked the start of an impressive turnaround, further bolstered by the launch of the Marvel Cinematic Universe in 2008. Ever since, the industry’s growth has remained steady and relatively constant (with minor post-holiday dips).

    Hootsuitein Social- 24 readers -
  • How to Maximize Social Campaign Conversions

    Whether you’re running a social media campaign to generate leads, collect user-generated content, or just have fun with your fans, its conversion rate—the ratio of people who go on to enter once they’ve visited your campaign—decides its success. It’s the number that you take to your supervisor, the number you honor by writing case studies, and the number you drink to when you’r ...

    Hootsuitein How To's- 12 readers -
  • How to Pick the Perfect Prize for Your Social Campaign

    Social marketing campaigns are a great way for businesses to generate leads, collect user-generated content, and build engagement with fans. But they also have to promise something to the entrant too. Some social campaign options, like polls and voting galleries, offer fans the emotional reward of having their opinion taken into account by an organization they care about.

    Hootsuitein How To's- 6 readers -
  • Learn how to Design, Launch, and Promote Social Marketing Campaigns on Facebook

    Facebook is the largest social network in the world, with a population greater than any nation on Earth. Succeeding on social media is what Facebook does, and it’s introduced some big changes to help the businesses who use it do the same. One of those changes is its partnership with us. Discover what a partnership between the most widely-used social network and the most widely ...

    Hootsuitein Social How To's- 11 readers -
  • Why You Should Run Social Media Campaigns on Vine and Pinterest

    With its gargantuan audience, Facebook will always be one of the best places to host a social media campaign. Twitter and Instagram have also proven themselves a billion times over as great ways for brands to find and distribute visual content. But there are so many more social networks out there, and eventually there’s going to be social marketing campaigns for all of them.

    Hootsuitein Social- 9 readers -
  • How to Choose the Right Social Media Lead Generation Campaign

    When you’re just starting out with social media campaigns, it’s easy to get overwhelmed. Social campaigns can come in an almost infinite amount of different formats, with different businesses targeting different strategies and goals. But social marketing campaigning isn’t as hard as it looks. With just a little promotional support, your social campaigns will drive engagement, u ...

    Hootsuitein Social How To's- 9 readers -
  • How to Maximize the Conversion of Every Social Media Campaign

    According to NewsCred, marketers will spend $8.3 billion on social media marketing in 2015. What can they do to make sure that money is well-spent? How can companies make their campaigns as successful as possible? Richard Hungerford, Director at Hootsuite Campaigns, will answer these questions and more in Hootsuite Campaigns’ upcoming webinar, Create Engaging Social Campaigns That Convert.

    Hootsuitein Social How To's- 9 readers -
  • How Conversion Copywriting Secrets Can Make You an Expert at Social Campaigning

    Ask any writer, and they’ll tell you: each and every kind of writing demands a different skill set. You don’t write a eulogy like you’d write a headline, and you definitely don’t write a blog post like you’d write a Tweet. Huge companies can afford to have specialized teams of writers who’ve mastered one particular kind of writing.

    Hootsuitein How To's- 12 readers -
  • Where to ‘Borrow’ Ideas for Social Media Campaigns

    Steve Jobs liked to quote Picasso and say, “Good artists copy, great artists steal.” Marketers like to think of themselves as artists, and they should. Like artists, marketers create work that makes people rethink their opinions about what they thought they knew. If you’re entering the world of social media campaigns, you know how much competition is out there.

    Hootsuitein Social- 14 readers -
  • How Social Campaigning on Instagram Makes Customers #Lookup

    Instagram is the most popular visual social network in the world. One Instagram post will get you 58x the engagement of a post on Facebook. What can an Instagram campaign win for your brand? Discover the possibilities of social marketing campaigns on Instagram with our latest webinar, Visual Impact: Brands Winning with Instagram and Hootsuite Campaigns.

    Hootsuitein Social How To's- 11 readers -