Susan Waldes

  • The 4 Cs: A recipe for precise remarketing campaigns

    Last fall, I had a great time participating in “The Great PPC Account Structure Debate” at SMX East. And I loved reading how the debate shook down recently with a different panel at SMX West. You don’t have to have attended one of those sessions, though, to know that paid search people are passionate and vocal about their preferred account structure approaches.

    Susan Waldes/ Search Engine Landin Paid Search SEO- 16 readers -
  • Think Differently About RLSA & Boost Your Conversion Volume

    Remarketing is an important part of most AdWords account strategies these days. Aside from search (including Shopping campaigns), remarketing campaigns are probably the most utilized and successful campaign type for SEM advertisers. RLSA (Remarketing Lists For Search Ads) has been around for a couple years, and in a way, it combines the best of both search and remarketing.

    Susan Waldes/ Search Engine Landin SEO Google- 20 readers -
  • View-Through Conversions For GDN Text Ads Rolling Out?

    View-Through Conversions For GDN Text Ads Rolling Out? February 10, 2015 by Susan Waldes Leave a Comment Monday morning (2/9) while going through a round of statistics checks on my accounts, I noticed something odd. I had launched some remarketing campaigns the previous Friday in one client account and they were showing view-through conversions .

    Susan Waldes/ The SEM Postin Google- 22 readers -
  • Display Select GDN Keyword Targeting Spotted in Accounts

    Display Select GDN Keyword Targeting Spotted in Google AdWords Accounts December 5, 2014 by Susan Waldes Leave a Comment In August I reported that display select only campaigns would soon be rolling out to all accounts and it is finally happening. The History This more stringent form of GDN keyword targeting has existed for a couple of years now in ways that didn’t allow ...

    Susan Waldes/ The SEM Postin Google- 29 readers -
  • An SEM Christmas Carol: Q4 Past, Present & Yet To Come

    At its inception — and for years afterward — paid search could exist in a vacuum. You could send clicks and drive profitable return, staying inside your AdWords and other UIs, analyzing your keywords and executing your optimizations. Over time, to remain competitive, it became more important to collaborate with other teams in order to ensure search engine marketing (SEM) success.

    Susan Waldes/ Search Engine Landin Paid Search SEO Facebook- 17 readers -
  • Shared Business Data: Data Feeds Come to Adwords Ads

    Spotted in the AdWords shared library of some accounts today is a new feature called “Business Data”, sure to roll out to all accounts over the next few days. The vague naming actually contains a pretty hefty shift to the ad creation landscape. Click into this feature and you’ll see the explanatory text: Upload or link to business data for your ads, extensions, and targeting ...

    Susan Waldes/ The SEM Postin Paid Search Google- 24 readers -
  • Will Ask.com Google Arbitrage Ever Stop?

    Search arbitrage is the practice of sending paid clicks to landing pages that offer AdSense or search partner results and then profiting off the click on your site. The idea is that you pay less to attract the traffic than you make from driving the traffic to the other advertiser, thus earning money. The practice was rampant many years ago.

    Susan Waldes/ Search Engine Landin Paid Search SEO Google- 18 readers -
  • AdWords Callout Extensions Rolling Out to All Accounts

    Callout extensions are coming out of beta and rolling into all accounts starting this week. This new extension type displays as 3 or 4 extra text snippets typically shown below the ad description body separated by “…”s. Google’s direction on callout extensions is that they are meant to “callout” the unique selling propositions of a brand or its products.

    Susan Waldes/ The SEM Postin Paid Search- 31 readers -