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Optimize by ROAS: Does It Work? A few months ago, AdWords quietly rolled out a new flexible bid strategy for Shopping that some of us users geeked out over: Optimize by ROAS. Previously, the closest anything had come to that was Optimize by CPA. While that was great for lead gen, it left a lot to be desired in ecommerce.
There’s been a running joke among digital marketers for years now that THIS year will be the “year of mobile.” And for awhile, years came and went without that pinnacle being reached. Finally, we’ve now had some years of mobile, and Google officially announced that there are more searches on mobile devices than there are on desktop devices.
“Can’t we just pause anything under our goal CPA?” Sometimes it’s hard to explain what an ecosystem a paid search account actually is. All these little pieces weave together to create the account and the results that you see, but the most visible ones wind up being the ones that look like the shiny silver bullet to success. Keywords are one of these things.
February 9th, 2015 Susan Wenograd Posted in Google AdWords | No Comments » Earlier today, there was an official announcement on the AdWords blog about Upgraded URLs. What are they? Let’s have a look. Tagging the Old Way For those of you who have additional tracking implemented on the end of your click-through URLs, you know it requires a lot of time in Excel with bulk uploads.
December 30th, 2014 Susan Wenograd Posted in PPC Commentary, PPC Tactics | No Comments » In the post-holiday haze of gluttony, millions of people each year vow to start a new diet and exercise regimen at the start of the new year. Are your PPC accounts feeling pudgy? Want to tighten your belt on your results and efficiency? Being ready to go at the start of the year will be ...