susan wenograd

  • Optimize by ROAS: Does It Work?

    Optimize by ROAS: Does It Work? A few months ago, AdWords quietly rolled out a new flexible bid strategy for Shopping that some of us users geeked out over: Optimize by ROAS. Previously, the closest anything had come to that was Optimize by CPA. While that was great for lead gen, it left a lot to be desired in ecommerce.

    3Q Digitalin Affiliate Google- 14 readers -
  • Using Pivot Tables to Visualize Search Query Mismatches

    “Can’t we just pause anything under our goal CPA?” Sometimes it’s hard to explain what an ecosystem a paid search account actually is. All these little pieces weave together to create the account and the results that you see, but the most visible ones wind up being the ones that look like the shiny silver bullet to success. Keywords are one of these things.

    Clix Marketing PPC Blogin Affiliate Paid Search- 16 readers -
  • Pre-New-Year Strategy: Write Your 2015 PPC Game Plan

    December 30th, 2014 Susan Wenograd Posted in PPC Commentary, PPC Tactics | No Comments » In the post-holiday haze of gluttony, millions of people each year vow to start a new diet and exercise regimen at the start of the new year. Are your PPC accounts feeling pudgy? Want to tighten your belt on your results and efficiency? Being ready to go at the start of the year will be ...

    Clix Marketing PPC Blogin Paid Search- 11 readers -