sydney parker

  • 13 Creative Examples of Brands Using Twitter’s 280 Characters

    Ever since Twitter made the exciting (and controversial) decision to expand their character limit from 140 characters to a whopping 280 characters, brands have been exploring new ways to make the most of the added space. Twitter implemented the change after discovering that nine percent of tweets in the English language hit the character limit.

    Hootsuite- 10 readers -
  • What is Social Commerce and Why Should Your Brand Care?

    Remember when e-commerce was the cool kid on the block? Brands could simply list products on their website, advertise the best deals, and the orders would come rolling in. There’s a new hip kid in town and her name is social commerce. What is social commercial? Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media.

    Hootsuitein Social- 26 readers -
  • Why Your Business Can’t Ignore Dark Social

    Imagine this scenario: You’re at work, hitting the 3 o’clock wall. To revive yourself from the slump, you navigate over to BarkPost, angling your monitor slightly more towards you to avoid being seen by your boss. You find an amusing listicle—18 Signs Your Dog Has A Secret Second Family—and, wishing to confer with your dog co-parent, you copy the URL in the browser and paste i ...

    Hootsuitein Social- 32 readers -
  • Facebook Hacks: 14 Tricks and Features You Probably Didn’t Know About

    With 1.18 billion daily active users as of September 2016, Facebook is an excellent place to establish a formidable presence for your brand. But with so many users sharing so much content, you will need whatever competitive advantage you can get to stand out from the crowd. Join us on a magic carpet ride into the wonderful and (surprisingly) exciting world of Facebook hacks for business.

    Hootsuitein Social- 27 readers -
  • Instagram Ads: The Complete Guide for Business

    According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses. Companies who can harness the power of that platform to share what’s great about their business stand to grow their presence and profit among millennials considerably.

    Hootsuitein Social- 37 readers -
  • 10 Quick Tips for Creating Compelling Videos for Social Media

    You don’t need a film degree to make an excellent social media video these days. Marketers with untrained eyes are creating great social video content with little more than a smartphone. And people are watching. Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day.

    Hootsuitein Social- 18 readers -
  • A Long List of Instagram Statistics That Marketers Need to Know

    When it first launched in 2010, Instagram was a photo-sharing app with a server that too-often crashed. Today it is one of the most successful apps in the world. What changed? In an interview on NPR podcast, How I Built This, Instagram co-founder Kevin Systrom credits luck: “I have this thesis that the world runs on luck. Everyone gets lucky for some amount in their life.

    Hootsuitein Social- 22 readers -
  • 5 Unusual Snapchat Marketing Campaigns That Actually Worked

    Why should you create a marketing campaign with Snapchat? Snapchat’s chief strategy officer (CSO) Imran Khan will tell you. During a keynote presentation at Dmexco covered by Adweek, Khan pointed out that approximately 73 percent of Snapchat’s 150 million daily users are located in the U.S., Canada, or Europe.

    Hootsuite- 17 readers -
  • How to Get Clicks Without Resorting to Clickbait: 5 Easy Tactics

    In this zany internet age, we’ve become more selective about how we spend our time on the world wide web. With zillions of internet articles to read on everything from politics to polar bears and limited time to devote to said reading, many people have become less willing to waste time searching for substance.

    Hootsuitein Social How To's- 22 readers -
  • 4 Brands Making the Most of Memes in 2016 (And How You Can Too)

    There’s a reason that the word meme rhymes with dream. The internet phenomenon is one of the best ways to kill time at work, make a friend laugh, or confuse your mom. It can also be a clever marketing tool when used with tact. But before we dive into how to use memes for your brand, let’s start out with a basic definition.

    Hootsuitein How To's- 16 readers -
  • How to Make a Blockbuster Twitter Video for Business

    Who doesn’t love a good internet video? Whether it’s exhilarating drone footage of an event, an inspiring slice of a life well-lived, or a funny video meme best friends, internet multimedia has become an essential part of our shared experience. In fact, we love videos so much, that by 2019 it’s projected that 1 million minutes of video will be shared online every second and 80 ...

    Hootsuite- 21 readers -
  • 6 Ways You’re Failing at Twitter

    Twitter can feel like one giant red button. Push it at the wrong moment and you can destroy your brand in seconds. You may think that as long as you aren’t logging on after a few glasses of wine and rage tweeting at your competitors, you stand a pretty good chance of success, right? Wrong. Twitter is such an intrinsically viral medium, if you make a mistake, your folly spreads like wildfire.

    Hootsuite- 15 readers -
  • How to Get More Snapchat Friends

    Because it’s a relatively new platform, getting new Snapchat friends—what Snapchat calls followers on the app—is not an easy task for many brands. Young people who grew up with the platform just seem to “get it,” but for many of us folks over 25, Snapchat is the furthest thing from intuitive. There’s no way around it. You need to use it to get it.

    Hootsuite- 13 readers -
  • Facebook for Business: How to Put the Platform to Work for Your Brand

    These days using Facebook for business is a no-brainer. “Hashtag” and “emoji” may have been unprofessional-sounding buzzwords a few years ago, but no longer. Today Facebook has 1.09 billion active daily users. And those people are spending more than 20 minutes a day perusing the platform. Whereas once upon a time a snazzy sign in the window and brochure-stuffed envelopes were t ...

    Hootsuite- 15 readers -