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According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses. Companies who can harness the power of that platform to share what’s great about their business stand to grow their presence and profit among millennials considerably.
You don’t need a film degree to make an excellent social media video these days. Marketers with untrained eyes are creating great social video content with little more than a smartphone. And people are watching. Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day.
When it first launched in 2010, Instagram was a photo-sharing app with a server that too-often crashed. Today it is one of the most successful apps in the world. What changed? In an interview on NPR podcast, How I Built This, Instagram co-founder Kevin Systrom credits luck: “I have this thesis that the world runs on luck. Everyone gets lucky for some amount in their life.
Why should you create a marketing campaign with Snapchat? Snapchat’s chief strategy officer (CSO) Imran Khan will tell you. During a keynote presentation at Dmexco covered by Adweek, Khan pointed out that approximately 73 percent of Snapchat’s 150 million daily users are located in the U.S., Canada, or Europe.
In this zany internet age, we’ve become more selective about how we spend our time on the world wide web. With zillions of internet articles to read on everything from politics to polar bears and limited time to devote to said reading, many people have become less willing to waste time searching for substance.
There’s a reason that the word meme rhymes with dream. The internet phenomenon is one of the best ways to kill time at work, make a friend laugh, or confuse your mom. It can also be a clever marketing tool when used with tact. But before we dive into how to use memes for your brand, let’s start out with a basic definition.
Who doesn’t love a good internet video? Whether it’s exhilarating drone footage of an event, an inspiring slice of a life well-lived, or a funny video meme best friends, internet multimedia has become an essential part of our shared experience. In fact, we love videos so much, that by 2019 it’s projected that 1 million minutes of video will be shared online every second and 80 ...
Instagram recently announced it has grown to a community of 500 million users. Of those half billion photo- and video-sharing fanatics, 59 percent use Instagram every single day and 35 percent of users visit several times a day, according to a 2015 Pew Research study of U.S. residents. The 59 percent figure reflects a 10-point increase from September 2014 when 49 percent of Ins ...
Twitter can feel like one giant red button. Push it at the wrong moment and you can destroy your brand in seconds. You may think that as long as you aren’t logging on after a few glasses of wine and rage tweeting at your competitors, you stand a pretty good chance of success, right? Wrong. Twitter is such an intrinsically viral medium, if you make a mistake, your folly spreads like wildfire.
Because it’s a relatively new platform, getting new Snapchat friends—what Snapchat calls followers on the app—is not an easy task for many brands. Young people who grew up with the platform just seem to “get it,” but for many of us folks over 25, Snapchat is the furthest thing from intuitive. There’s no way around it. You need to use it to get it.
Unless you’ve been live blogging from under a moon rock somewhere in outer space, by now you know that Pinterest isn’t just for arts and crafts. Top social media marketers use Pinterest to sell everything from pork to private schools. When you think Pinterest, you might assume that this platform best serves women’s clothing retailers and wedding vendors. Not so, my friend.
On the daily, Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States. If that statistic doesn’t surprise you, you might be more impressed to learn that half of all new users signing up for Snapchat are over the age of 25. Don’t guffaw. You can learn a few things from these older users.
If the idea of attending a networking event makes your stomach flip, you’re in luck. Thanks to LinkedIn ads, now you can make connections and grow your business from the comfort of your office. LinkedIn is the world’s largest professional network with more than 430 million members, including executives from every Fortune 500 company. Even for small businesses, LinkedIn is no longer an option.
These days using Facebook for business is a no-brainer. “Hashtag” and “emoji” may have been unprofessional-sounding buzzwords a few years ago, but no longer. Today Facebook has 1.09 billion active daily users. And those people are spending more than 20 minutes a day perusing the platform. Whereas once upon a time a snazzy sign in the window and brochure-stuffed envelopes were t ...