sydney parker

  • 4 Brands Making the Most of Memes in 2016 (And How You Can Too)

    There’s a reason that the word meme rhymes with dream. The internet phenomenon is one of the best ways to kill time at work, make a friend laugh, or confuse your mom. It can also be a clever marketing tool when used with tact. But before we dive into how to use memes for your brand, let’s start out with a basic definition.

    Hootsuitein How To's- 9 readers -
  • How to Make a Blockbuster Twitter Video for Business

    Who doesn’t love a good internet video? Whether it’s exhilarating drone footage of an event, an inspiring slice of a life well-lived, or a funny video meme best friends, internet multimedia has become an essential part of our shared experience. In fact, we love videos so much, that by 2019 it’s projected that 1 million minutes of video will be shared online every second and 80 ...

    Hootsuite- 10 readers -
  • Top Instagram Demographics That Matter to Social Media Marketers

    Instagram recently announced it has grown to a community of 500 million users. Of those half billion photo- and video-sharing fanatics, 59 percent use Instagram every single day and 35 percent of users visit several times a day, according to a 2015 Pew Research study of U.S. residents. The 59 percent figure reflects a 10-point increase from September 2014 when 49 percent of Ins ...

    Hootsuite- 7 readers -
  • How to Get More Snapchat Friends

    Because it’s a relatively new platform, getting new Snapchat friends—what Snapchat calls followers on the app—is not an easy task for many brands. Young people who grew up with the platform just seem to “get it,” but for many of us folks over 25, Snapchat is the furthest thing from intuitive. There’s no way around it. You need to use it to get it.

    Hootsuite- 8 readers -
  • Tips and Tricks for Getting the Most Out of LinkedIn Ads

    If the idea of attending a networking event makes your stomach flip, you’re in luck. Thanks to LinkedIn ads, now you can make connections and grow your business from the comfort of your office. LinkedIn is the world’s largest professional network with more than 430 million members, including executives from every Fortune 500 company. Even for small businesses, LinkedIn is no longer an option.

    Hootsuite- 6 readers -
  • Facebook for Business: How to Put the Platform to Work for Your Brand

    These days using Facebook for business is a no-brainer. “Hashtag” and “emoji” may have been unprofessional-sounding buzzwords a few years ago, but no longer. Today Facebook has 1.09 billion active daily users. And those people are spending more than 20 minutes a day perusing the platform. Whereas once upon a time a snazzy sign in the window and brochure-stuffed envelopes were t ...

    Hootsuite- 8 readers -