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PSST: This post was written by Talia Wolf of Conversioner. You can see her speak at the Call to Action Conference in September – so get your early bird tickets now. While we’d all like to think that we act based on reason and logic, the truth is that we have many cognitive biases that affect our decisions.
Are you in tune with the emotional needs of prospects? Image by Daniel via Flickr. Emotions aren’t generally discussed within the context of landing page optimization, but the fact remains: our emotions impact the decisions we make and the products we buy. Knowing this, it stands to reason that fulfilling the emotional needs of prospects on your landing pages motivates pro ...
As conversion optimization becomes more of a priority in more and more companies, we’re seeing a lot of statistics on how marketers perform their tests, the tools they use and, most importantly, the tests they run. These statistics are extremely important because they give us a window into what marketers are doing and how we can improve ourselves and our marketing strategies.