tamar weinberg

  • Report: Facebook activity dwindles in 2016, influencer marketing is up

    Influencer marketing platform Mavrck has published a great deal of informative statistics for marketers who are using Facebook to speak to their audiences, particularly with how the algorithm has affected user engagement with branded content and general user posting behavior. Using Mavrk’s dataset, which culled data 25 million Facebook posts, they’ve been able to learn quite ...

    Marketing Landin Social Facebook- 23 readers -
  • Twitter’s safety updates address user bans, abuse and safe search

    With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem. An announcement today addresses Twitter’s overall improvements toward a safer, more pleasant tweeting experience, with the addition of three primary changes: abusive account creation prevention, safer search results and collapsing low-quality (or abusive) tweets.

    Marketing Land- 12 readers -
  • Report: Snapchat launches new Facebook-inspired ad technology platform

    Snapchat is launching a new Facebook-inspired ad platform, reports AdAge. While it has had an API since early 2016, today marks its opening of the platform with partnerships already in play to a wider user-base, including brands and agencies, allowing them to buy directly on the social network. Evidently, Snapchat is taking cues from Facebook.

    Marketing Landin Social- 21 readers -
  • Twitter announces Explore, a discovery tool

    Move over, Facebook Trending. Twitter’s own style of trending stories has been announced today. Called Explore, the objective of this feature is to consolidate trending stories into one central location. The Explore tab which is coming soon will allow Twitter users to find trends, Moments, search and live video under ...

    Marketing Landin Social- 12 readers -
  • 6 UX principles marketers can’t afford to overlook

    In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of software design, whereas marketing has always been about hard data. Bad news for marketers: If you treat the user badly, you’re going to get punished. Our limited attention span and frustration with anything hard to use is reflected ...

    Marketing Land- 20 readers -
  • Pinterest now offers ad groups to paid campaigns

    Pinterest is building out a better advertising product. Recently announced, Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this roll-out, Pinterest’s ad campaigns only allows for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for bud ...

    Marketing Landin Social- 13 readers -
  • Twitter to shutter Dashboard, an app for businesses to manage accounts

    Call it a flop: almost six months since it was launched, Twitter is calling it quits on Dashboard, its all in one management suite for businesses. On February 3rd, the app will no longer function. Dashboard was announced last summer to low fanfare and seemed to have never taken off–perhaps becasue most brands were already actively using 3rd party products powered by its API to do their thing.

    Marketing Landin Social Twitter- 14 readers -
  • How to get the most value from your marketing metrics

    To what extent does data actually drive your marketing decisions? The way I see it, you probably fall into one of the three following categories: Intuitive — Your marketing decisions aren’t data-based; intuition drives them. Inspired — You value data and consider it in some way, shape or form. Intelligent — Marketing data rules the decisions you make.

    Marketing Landin How To's- 12 readers -
  • NASA has created official accounts on Pinterest and Giphy and they’re pretty great

    NASA’s space channels on Pinterest and Giphy are out of this world. The government agency just announced that it has joined the image sharing social networks to display the best of what they do. Photos of planets, international space stations, galaxies, black holes, nebulae and so many more are featured on an extensive Pinterest board that has already gathered over 41,000 subscribers.

    Marketing Landin Social- 10 readers -
  • Ranked conversations have arrived to to the Twitter mobile experience

    Does your Twitter timeline look different to you on your mobile device? Don’t be shocked; this is Twitter’s new conversation ranking feature that groups responses by sub-conversations and by ranking, not by chronology. With this update, the mobile experience has caught up with the desktop experience where this has been available since June 2015.

    Marketing Landin Social- 11 readers -
  • Without data, your marketing strategy won’t cut it in 2017

    In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing the success of marketing initiatives. We simply lacked the tools and information needed to scientifically conceive of and measure the effectiveness of our efforts. Even as more effective data analytics tools started to become available, many marketers preferred ...

    Marketing Land- 21 readers -
  • Update: FTC holds Warner Brothers accountable for online influencer deception

    Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not allowed to misrepresent that sponsored content, includi ...

    Marketing Landin Display- 13 readers -