tamar weinberg

  • 6 UX principles marketers can’t afford to overlook

    In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of software design, whereas marketing has always been about hard data. Bad news for marketers: If you treat the user badly, you’re going to get punished. Our limited attention span and frustration with anything hard to use is reflected ...

    Marketing Land- 17 readers -
  • Pinterest now offers ad groups to paid campaigns

    Pinterest is building out a better advertising product. Recently announced, Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this roll-out, Pinterest’s ad campaigns only allows for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for bud ...

    Marketing Landin Social- 8 readers -
  • Twitter to shutter Dashboard, an app for businesses to manage accounts

    Call it a flop: almost six months since it was launched, Twitter is calling it quits on Dashboard, its all in one management suite for businesses. On February 3rd, the app will no longer function. Dashboard was announced last summer to low fanfare and seemed to have never taken off–perhaps becasue most brands were already actively using 3rd party products powered by its API to do their thing.

    Marketing Landin Social Twitter- 12 readers -
  • How to get the most value from your marketing metrics

    To what extent does data actually drive your marketing decisions? The way I see it, you probably fall into one of the three following categories: Intuitive — Your marketing decisions aren’t data-based; intuition drives them. Inspired — You value data and consider it in some way, shape or form. Intelligent — Marketing data rules the decisions you make.

    Marketing Landin How To's- 11 readers -
  • NASA has created official accounts on Pinterest and Giphy and they’re pretty great

    NASA’s space channels on Pinterest and Giphy are out of this world. The government agency just announced that it has joined the image sharing social networks to display the best of what they do. Photos of planets, international space stations, galaxies, black holes, nebulae and so many more are featured on an extensive Pinterest board that has already gathered over 41,000 subscribers.

    Marketing Landin Social- 9 readers -
  • Ranked conversations have arrived to to the Twitter mobile experience

    Does your Twitter timeline look different to you on your mobile device? Don’t be shocked; this is Twitter’s new conversation ranking feature that groups responses by sub-conversations and by ranking, not by chronology. With this update, the mobile experience has caught up with the desktop experience where this has been available since June 2015.

    Marketing Landin Social- 10 readers -
  • Without data, your marketing strategy won’t cut it in 2017

    In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing the success of marketing initiatives. We simply lacked the tools and information needed to scientifically conceive of and measure the effectiveness of our efforts. Even as more effective data analytics tools started to become available, many marketers preferred ...

    Marketing Land- 20 readers -
  • Update: FTC holds Warner Brothers accountable for online influencer deception

    Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not allowed to misrepresent that sponsored content, includi ...

    Marketing Landin Display- 11 readers -
  • 4 marketing innovations headed to brick-and-mortar retail in 2017

    Lowe’s Innovation Labs is introducing the second generation of the Lowe’s Holoroom, an in-store and take-home virtual reality design and visualization tool that enables customers to envision the room of their dreams. Customers can design their kitchen or bath and view it in VR using Oculus Rift in-stores, and take-home a free Google Cardboard viewer to enjoy their room design wh ...

    Marketing Land- 17 readers -
  • Instagram Stories get better with new features

    Instagram has just released three new features to its Stories that show that the brand is unique enough to stand on its own. The features include allowing mentions. links and its unique video loop, Boomerang. With the support for links, currently only available to verified Instagram accounts, a hyperlink can be added to an individual story, and viewers can tap on the link to ...

    Marketing Landin Social- 9 readers -
  • Twitter to cut workforce by 350 employees to refocus efforts

    What’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or 9% of the workforce. The cuts were announced alongside the company’s Q3 earnings which exceeded Wall Street expectations. The employees were just notified prior to the Q3 announcements, but the team will be addressed as a whole by CEO Jack Dorsey later today.

    Marketing Landin Social- 10 readers -
  • Are fake online reviews killing consumer confidence?

    Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. There’s just one catch. They’re well aware that retailers buy fake reviews, and they’re suspicious of them. And with good reason. Roughly 16 percent of restaurant reviews on Yelp are fake, according to a 2013 study. And up to 15 percent of all online reviews are fake.

    Marketing Land- 9 readers -
  • Marketing automation tools compared: GetResponse, Marketo and HubSpot

    Due to the realities of today’s marketing environment — namely, content overload, multiple platforms and non-linear sales funnels — it’s no question that marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple channels, businesses can keep their marketing strategies organized and running efficiently.

    Marketing Land- 30 readers -