tamar weinberg

  • Are fake online reviews killing consumer confidence?

    Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. There’s just one catch. They’re well aware that retailers buy fake reviews, and they’re suspicious of them. And with good reason. Roughly 16 percent of restaurant reviews on Yelp are fake, according to a 2013 study. And up to 15 percent of all online reviews are fake.

    Marketing Land- 5 readers -
  • Marketing automation tools compared: GetResponse, Marketo and HubSpot

    Due to the realities of today’s marketing environment — namely, content overload, multiple platforms and non-linear sales funnels — it’s no question that marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple channels, businesses can keep their marketing strategies organized and running efficiently.

    Marketing Land- 28 readers -
  • Why sales chat needs to be part of your multi-channel strategy

    Giving your site visitors the option to chat with a sales representative is a key driver in increasing revenues. If you don’t yet have live chat set up on your business website, then you’re missing out on major impact potential, both in terms of conversion optimization and loyalty marketing. Research indicates that 85 percent of US online consumers like to give repeat busine ...

    Marketing Land- 10 readers -
  • Periscope gets monetized: new Twitter functionality makes brands money

    With video having such prevalence in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program, its ad service that works with content creators ...

    Marketing Land- 7 readers -
  • How to overcome the hardest parts of curating content for thought leadership

    Curating content can have a huge impact on your personal brand and thought leadership credibility. By repackaging and posting superb, fresh and memorable content produced by others within your industry, you’re able to position yourself as an in-the-know influencer yourself, share new ideas, expose your perspective to new audiences and build relationships with like-minded industry players.

    Marketing Landin Content- 10 readers -
  • Twitter updates interface with quality filter and notification improvements

    Twitter is tackling its harassment concerns by making changes to the user experience. Today, the company announced ways users can enjoy Twitter without the abuse. Changes include being able to limit notifications only to people who you follow on Twitter (if opted in; otherwise, the experience remains unchanged) and a quality filter, now open to all users.

    Marketing Landin Social- 7 readers -
  • Will Twitter address its harassment issue?

    This morning, BuzzFeed came out with a scathing report about how Twitter has operated as a platform that enables stalking, harassment and the posting of private information. For ten years, users of all types–from the average user to the high profile blogger–have been abused on the platform. The frightening thing is that Twitter’s own CEO has acknowledged that they “suck at de ...

    Marketing Landin Social- 6 readers -
  • Official: Facebook launches new layout for Pages

    It’s not a test. These new ad-free pages on Facebook are official. In fact, if you’ve navigated to a brand page on Facebook, you may have seen it already. The brand pages focus on the brand and put ads on the sidelines. The new layout is crisp, clean, and gives the brand a little more prominence.

    Marketing Landin Social- 14 readers -
  • Facebook begins monetizing live video with mid-roll ads

    Facebook Live is taking a step into monetization territory, AdAge reports. The company has confirmed that it has begun testing mid-roll ads into live broadcasts from a handful of top publishers, with a company statement confirming, “We’re running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos.

    Marketing Landin Social- 8 readers -
  • How your old content can help with SEO

    As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an audience. And yet, publishers and brands are investing heavily on churning out new pages. The Washington Post publishes 1,200 new content assets every day, 500 of which are articles prepared by their in-house editorial team.

    Marketing Landin SEO Content- 22 readers -
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  • How your old content can help with SEO

    As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an audience. And yet, publishers and brands are investing heavily on churning out new pages. The Washington Post publishes 1,200 new content assets every day, 500 of which are articles prepared by their in-house editorial team.

    Search Engine Landin SEO Content How To's- 28 readers -
  • TrackMaven Report: What your content says about your social media marketing strategy

    TrackMaven has released its Social Media Marketing Strategy report, which analyzed social media content across 40,000 companies across 130 major industries across Facebook, Twitter, Instagram and LinkedIn. From their data, they saw how each social network is different across the board. Key takeaways of the survey found the following: LinkedIn found traction in wine & spi ...

    Marketing Landin Social- 13 readers -
  • Want to become Twitter verified? There’s an application process for that

    Looking to become Twitter verified? In case you weren’t aware, the process before was a bit of a mess and quite a hit and miss experience. Twitter has likely known about this all along. That’s why they announced today that there’s now an application process for verified accounts. This process, as the company explains, will “allow people to identify key individuals and organ ...

    Marketing Landin Social- 5 readers -
  • Facebook brings Instant Articles to Messenger

    With the success of Facebook’s Instant Articles which allows for a super fast experience that gives users immediate access to publisher content, it’s no surprise that the next iteration of Facebook Instant Articles is support for it within direct messages. The company announced today that Facebook is rolling out Instant Articles to its Messenger platform, beginning with Andro ...

    Marketing Landin Social Facebook- 9 readers -
  • Snapchat usage soars, attracting parents and weirding out teens

    When parents make it to Snapchat, so do marketers — or is it the other way around? The Wall Street Journal shares new data about the popularity of the social network, indicating that it’s starting to creep into the older generation. Teens are finding the move quite “bizarre.” Alas, that’s exactly what’s happening, as the Wall Street Journal chart below indicates: comScore’s ...

    Marketing Landin Social- 8 readers -
  • Facebook Messenger Platform gets updated: here’s what you need to know

    In a little over two months since Facebook Messenger Platform was launched, the bot app landscape has changed pretty significantly. According to an update provided by Facebook’s David Marcus, Vice President of Messaging Products, the platform is attracting brands and businesses throughout, with more than 11,000 bots having been launched and more then 23,000 developers express ...

    Marketing Landin Social How To's- 15 readers -
  • Report: What marketers can learn from the biggest brands on Instagram

    What insights can you learn from Fortune 500 brands using Instagram? TrackMaven has your answer. After analyzing over 40,000 unique social posts on the image sharing network, they’ve released The Fortune 500 Instagram Report: 2016 Edition, gleaning data on what marketers can learn from these big brands.

    Marketing Land- 14 readers -