tamar weinberg

  • Ranked conversations have arrived to to the Twitter mobile experience

    Does your Twitter timeline look different to you on your mobile device? Don’t be shocked; this is Twitter’s new conversation ranking feature that groups responses by sub-conversations and by ranking, not by chronology. With this update, the mobile experience has caught up with the desktop experience where this has been available since June 2015.

    Marketing Landin Social- 9 readers -
  • Without data, your marketing strategy won’t cut it in 2017

    In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing the success of marketing initiatives. We simply lacked the tools and information needed to scientifically conceive of and measure the effectiveness of our efforts. Even as more effective data analytics tools started to become available, many marketers preferred ...

    Marketing Land- 18 readers -
  • Update: FTC holds Warner Brothers accountable for online influencer deception

    Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not allowed to misrepresent that sponsored content, includi ...

    Marketing Landin Display- 10 readers -
  • 4 marketing innovations headed to brick-and-mortar retail in 2017

    Lowe’s Innovation Labs is introducing the second generation of the Lowe’s Holoroom, an in-store and take-home virtual reality design and visualization tool that enables customers to envision the room of their dreams. Customers can design their kitchen or bath and view it in VR using Oculus Rift in-stores, and take-home a free Google Cardboard viewer to enjoy their room design wh ...

    Marketing Land- 17 readers -
  • Instagram Stories get better with new features

    Instagram has just released three new features to its Stories that show that the brand is unique enough to stand on its own. The features include allowing mentions. links and its unique video loop, Boomerang. With the support for links, currently only available to verified Instagram accounts, a hyperlink can be added to an individual story, and viewers can tap on the link to ...

    Marketing Landin Social- 9 readers -
  • Twitter to cut workforce by 350 employees to refocus efforts

    What’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or 9% of the workforce. The cuts were announced alongside the company’s Q3 earnings which exceeded Wall Street expectations. The employees were just notified prior to the Q3 announcements, but the team will be addressed as a whole by CEO Jack Dorsey later today.

    Marketing Landin Social- 10 readers -
  • Are fake online reviews killing consumer confidence?

    Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. There’s just one catch. They’re well aware that retailers buy fake reviews, and they’re suspicious of them. And with good reason. Roughly 16 percent of restaurant reviews on Yelp are fake, according to a 2013 study. And up to 15 percent of all online reviews are fake.

    Marketing Land- 8 readers -
  • Marketing automation tools compared: GetResponse, Marketo and HubSpot

    Due to the realities of today’s marketing environment — namely, content overload, multiple platforms and non-linear sales funnels — it’s no question that marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple channels, businesses can keep their marketing strategies organized and running efficiently.

    Marketing Land- 28 readers -
  • Why sales chat needs to be part of your multi-channel strategy

    Giving your site visitors the option to chat with a sales representative is a key driver in increasing revenues. If you don’t yet have live chat set up on your business website, then you’re missing out on major impact potential, both in terms of conversion optimization and loyalty marketing. Research indicates that 85 percent of US online consumers like to give repeat busine ...

    Marketing Land- 10 readers -
  • Periscope gets monetized: new Twitter functionality makes brands money

    With video having such prevalence in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program, its ad service that works with content creators ...

    Marketing Land- 8 readers -
  • How to overcome the hardest parts of curating content for thought leadership

    Curating content can have a huge impact on your personal brand and thought leadership credibility. By repackaging and posting superb, fresh and memorable content produced by others within your industry, you’re able to position yourself as an in-the-know influencer yourself, share new ideas, expose your perspective to new audiences and build relationships with like-minded industry players.

    Marketing Landin Content- 12 readers -
  • Twitter updates interface with quality filter and notification improvements

    Twitter is tackling its harassment concerns by making changes to the user experience. Today, the company announced ways users can enjoy Twitter without the abuse. Changes include being able to limit notifications only to people who you follow on Twitter (if opted in; otherwise, the experience remains unchanged) and a quality filter, now open to all users.

    Marketing Landin Social- 8 readers -
  • Will Twitter address its harassment issue?

    This morning, BuzzFeed came out with a scathing report about how Twitter has operated as a platform that enables stalking, harassment and the posting of private information. For ten years, users of all types–from the average user to the high profile blogger–have been abused on the platform. The frightening thing is that Twitter’s own CEO has acknowledged that they “suck at de ...

    Marketing Landin Social- 7 readers -
  • Official: Facebook launches new layout for Pages

    It’s not a test. These new ad-free pages on Facebook are official. In fact, if you’ve navigated to a brand page on Facebook, you may have seen it already. The brand pages focus on the brand and put ads on the sidelines. The new layout is crisp, clean, and gives the brand a little more prominence.

    Marketing Landin Social- 15 readers -