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Sales funnel – what do those words even mean? If you don’t know it’s okay because most don’t and even some that think they do – well….they don’t. So what is it? Depending on who you ask you can get a very simple answer or a very complicated one. I’m a huge fan of keeping things simple. The proper definition of a sales funnel is a marketing system or process.
Facebook ads are hands down one of the most incredible tools to grow a business! As a matter of fact 80% of the population is on Facebook and chances are they are YOUR customer. Every business no matter what they sell or do needs to create sales and leads. The approach, process and positioning can look completely different across various business models.
Having a solid marketing strategy is absolutely crucial in today’s web-driven world! Are you looking attract new patients to your dental practice? If you’ve answered yes the timing has never been better! I am about to reveal to you a step-by-step strategy you can easily implement into your practice.
Local marketing is a gold mine to the business that: Learns how to leverage it Develops a process they follow through without fail Stays aware of new trends and integrates what make sense for their model I’m constantly hearing the market is crowded and people are going online to buy stuff (which is true and we’ll address that) but the truth of the matter is you have the power to pull the custo.
A mobile marketing strategy should be top of mind for every business owner that is if you plan to reach customers! It has changed everything and most businesses ignored the warnings and it’s costing them visitors which equate to customers and revenue. If you’re one of those people who are spending time stressing about the colors of backgrounds and what graphics on your webs ...
We’re going to talk about various forms of marketing. Some which are quite popular despite their lackluster results and some that actually work well but are not quite as popular. First, what is marketing exactly? By virtue of definition the word marketing means the action or business of promoting and selling products or services.
I love teaching Internet Marketing for Beginners and one of my very favorite topics is email marketing. It's the very tool that when I finally got a grip on what I was selling and who I was selling it to - catapulted my business to success. I find that not enough business owners use it and the ones that actually do aren't using it to it's full capacity.
I shudder as I think about summarizing my year in writing - seeing it there staring back at me. It's scary to rehash. Bottom line, being an entrepreneur is damn hard, crazy wonderful, and terribly frustrating all at the same time. I want to be transparent because I think it's important to show at some point even those of us who teach can "lose their shit". I lost mine in 2015.
It’s not rocket-science the world around you is changing. The Internet is growing and expanding. As it expands, it creates change. The Internet will create opportunities – coincidently it will also end many industries as we know them. Some businesses will survive – some won’t. The pendulum has swung and now it’s time to get onboard or lose money in your business.
I remember about 5 years ago when I was recovering from the failure of my first business and going into venture number two that the terms Internet Marketing were becoming two of the most popular buzzwords. Every social media platform was filled with links to articles about the new craze. There were also tons of events all over town, and of course a new breed of experts were bo ...
The purpose of a website is THE MOST mis-understood piece of building an Internet marketing strategy. Most people use it as an over-priced business card. Your website is supposed to create traffic, leads, and revenue opportunity. Now if you’re smart, you’re using social media sites like Twitter and Facebook to drive traffic to your website.
The ability to stay focused is at the core of ANY success. If you aren’t focused in your business, don’t have a clear idea of your goals and purposes, you’ll ALWAYS struggle. I’ve never been shy about telling people my entrepreneur story. If you haven’t heard it, I’m a recession-entrepreneur. I was shoved from a job that I absolutely loved for almost 9 years.
Let’s face it, coming up with a social media marketing strategy is overwhelming. There’s so many moving parts, you probably don’t know how to use it or more importantly why to use it. First, let’s talk about what a social media strategy should be about – it’s about growing your followers AND driving traffic to your website. Social media platforms are amazing for increasing website traffic.
Very often I will get asked by a business owner, “How can my business survive in today’s marketplace?” My heart breaks a little when I hear the question, I find it painful that one has the goal of merely surviving. I want every business owner to have the goal of thriving. It’s possible! You’ll first need to understand why the marketplace is so tough, then its matter of coming ...
One of the worst things you can do? Create a business with absolutely no foundation other than it seems like a cool idea. When I left corporate America and entered into the world of entrepreneurship I thought that being a smart business woman gave me a leg up. Boy, was I stupid! I had a very cool idea, all my friends and family said so! But I did no research on my market.
You know what’s really cool about what I do? I get to tell people how to make more money. If they have a valid business idea, I can tell them how to build a process to bridge the gaps and be more profitable. Given the right person that’s willing to roll up their sleeves and get really serious, I can succeed every time.
One of the things I get asked a lot is, “How did you grow your consulting business so fast?” I never mind answering this question because it’s one of my favorite things to talk about! After my first business failed and I lost a ton of money I learned the error of my ways before going into business number two. I made two major oversights that caused my demise: I didn’t understand marketing.
Want the secret to huge success and riches? Focus. Laser focus and super clarity. This is the magic potion that makes dreams come true. People that are incredibly successful are FOCUSED. They know what they’re doing, why they’re doing it, and WHO they’re doing it for. Do you? In this marketing lesson we’re going to talk about your Perfect Customer.
(Note: This video is broken down into two parts. Part one is for the newcomer entrepreneur who has been in business 3 years or less. The second part is for an entrepreneur that’s been around longer. If you don’t want to watch the entire video you can skip to 7:12.) If you don’t have one, building a solid marketing strategy should be your first order of business before you g ...
One of the things I discovered in 2014, I had access to some pretty powerful marketing tools I was using incorrectly. The irony is my primary purpose is to teach entrepreneurs how to market their businesses correctly. So, needless to say, I’m somewhat ashamed in my discovery. After an even deeper observation it came to my attention I have plenty of company.