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  • Life Event Targeting Now Available To All AdWords Advertisers

    Life Event targeting, released earlier this year, is now available to all AdWords advertisers! In case you haven’t heard about it, life event targeting allows you to target users around major life events. The life events include graduating college, moving, and getting married. With the targeting, you can pinpoint users before or after the event to maximize the efficiency of your targeting.

    PPC Heroin Paid Search- 11 readers -
  • Google Introduces Parallel Tracking to Speed Up Landing Pages

    November 3, 2017 As we all know, the longer it takes to load a page, the lower the conversion rate will be. One of the bigger time sucks for a landing page load is the tracking redirects. The tracking loads before the page and if the tracking is loading slowly there is a much higher chance the customer bounces.

    PPC Heroin Paid Search Google- 11 readers -
  • AdWords Campaigns Can Now Spend Up To 2x Daily Budget

    October 6, 2017 Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice your set daily budget in the account.

    PPC Heroin Paid Search- 21 readers -
  • How To Pair The New Supermetrics Native Connectors To Data Studio

    September 11, 2017 Supermetrics has released their new native connectors to Data Studio. These connectors make adding non-Google data to Google’s Data Studio easier than ever, allowing you to create comprehensive reports for yourself or your clients. The connectors let you import data from many sources directly into Data Studio for use in reporting.

    PPC Heroin How To's- 14 readers -
  • Automate Your Manual Bidding Strategy Using Supermetrics

    August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated bidding and manual bidding.

    PPC Heroin Paid Search- 20 readers -
  • Automate Your Budget Projections Using Supermetrics

    July 17, 2017 I don’t know about you, but I am always looking for ways to make my job easier. Anything that makes my day-to-day tasks take a little less time so I can focus more on learning and strategizing PPC is good to me. Recently, I began to utilize Supermetrics, an add on to Google Sheets.

    PPC Heroin Paid Search- 19 readers -
  • Google Releases New Maximize Conversions Smart Bidding Strategy

    June 23, 2017 Optimizing bids can be the bane of many PPC’ers. We use bid sheets, formulas, macros, and other fun strategies to ensure we are winning the auction and garnering conversions. Wouldn’t it be awesome if we could set up our AdWords campaigns to automatically optimize for conversions or a conversion value without having to do manual adjustments? That is what Google ...

    PPC Heroin Affiliate Paid Search Google- 14 readers -
  • Fight Click Fraud In Your Bing Ads Lead Gen Accounts

    April 18, 2017 Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing.

    PPC Hero- 25 readers -
  • Facebook Mid-Roll Ads Might Need A Re-Roll?

    March 15, 2017 Facebook has begun to test mid-roll advertisements in select publisher’s videos in an effort to grow revenue from all the videos being posted to the site. As an advertiser, I want nothing more than to test out the new opportunity and would not hesitate to recommend the new ad format to any client that advertised on Facebook.

    PPC Heroin Social Facebook- 19 readers -
  • Being a Better Leader – Key Takeaways From LEAD 2017

    February 14, 2017 Last week I had the opportunity to go to LEAD 2017 to learn about leadership from a number of talented speakers. LEAD, short for Leadership Excellence and Development, is a two-day event focused on equipping individuals with the ability to be better leaders in the world today. From this experience I learned about not only leading others, but also how to be ...

    PPC Hero- 13 readers -
  • Google’s Responsive Display Ads Pack A Punch

    September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs.

    PPC Heroin Paid Search- 20 readers -