Tanya Dua

  • Comeback story: Inside Polaroid’s digital revival

    This story first appeared in the spring issue of Digiday magazine, available exclusively to Digiday Pulse members. Join the community and receive the full magazine here. When Jason McCann got married in Brooklyn Heights last fall, he and his fiancée decided to ditch the photobooth. Instead, they settled for five Polaroid Instant cameras and three Polaroid Cubes to snap pictu ...

    Tanya Dua/ Digidayin Social- 15 readers -
  • ‘Accessibility and usability’: Why brands are turning to SMS bots

    Facebook Messenger bots have fallen out of favor recently, so brands are turning to a decidedly more old-school way of communicating: texting. “There’s been an uptick in the number of clients inquiring about bots on SMS,” said James Squires, vp of engineering at agency space150, which has built SMS-based bots for clients including Nike, 3M and a few large financial services ...

    Tanya Dua/ Digiday- 23 readers -
  • Brands are promoting Muslim inclusivity in Trump’s America

    Two schoolgirls, dressed in hijabs, engage in casual banter in Farsi while packing up their books after class. As they leave the classroom, one of them confidently begins rapping, in English, along with “Alphabet Aerobics” by Blackalicious as she strides down the school corridor. The YouTube Music ad, part of a campaign to show the diversity of music lovers, launched on July ...

    Tanya Dua/ Digiday- 18 readers -
  • How 5 agencies are creatively recruiting summer interns

    With internship season just around the corner, agencies are stepping up their game in order to attract the best creative, design and strategy interns. Here’s how five agencies are trying to apply some of their creative muscle to mine talent this internship season: Space150 After enlisting interns through Snapchat last year, Space150 has designed a custom SMS-based chatbot t ...

    Tanya Dua/ Digidayin How To's- 22 readers -
  • Two ad agency creatives’ quest to take down biased news

    If there’s one thing the election taught news consumers, it’s to carefully vet sources. Everyone is a “fake news” expert today, and even mainstream news outlets are being subjected to more scrutiny than ever. Now, two creatives have launched a website that highlights the inherent bias in news reporting by pitting headlines from CNN and Fox News against each other.

    Tanya Dua/ Digiday- 16 readers -
  • Starting out with AKQA’s Ajaz Ahmed: ‘It’s important to embrace disruption’

    Ajaz Ahmed was only 21 when he dropped out of college to start AKQA in 1994. Today, over two decades later, he is still at the helm of the agency, which works with clients like Nike, Rolls Royce, Google and Starbucks. Here, Ahmed tells us in his own words how he got into the business and shares some of the biggest lessons he has learned along the way. I was born in the U.K.

    Tanya Dua/ Digiday- 36 readers -
  • For immigrants in ad agencies, uncertainty nags

    Marwan Sulaiman was a teenager when he left Iraq for the United States in 2007. Today, the 25-year-old developer at Brooklyn-based design shop Work & Co has a green card, which he always assumed guaranteed him safety. But now, with a political climate that is hostile to immigrants, particularly from Muslim-majority countries, Sulaiman has his worries.

    Tanya Dua/ Digiday- 13 readers -
  • The latest trend in Snapchat ads: 360-degree video

    When the highly anticipated film “Fifty Shades Darker” hit the theaters on Valentine’s Day weekend last month, Universal Pictures took users on a 360-degree tour of a masquerade ball featured in a scene in the movie. But this experience didn’t live on Facebook or YouTube. It was on Snapchat. Virtual Reality Advertising & 360 Video VR Player After going full circle on Face ...

    Tanya Dua/ Digiday- 14 readers -
  • How ad agencies are responding to Women’s Day

    The advertising industry’s gender problem is no secret, so it shouldn’t come as a surprise that several ad agencies are going the extra mile on International Women’s Day today. While some agencies are celebrating their female employees and their work, others are taking the protest route, lending support to “A Day Without A Woman” and letting their female employees take the day off entirely.

    Tanya Dua/ Digidayin How To's- 12 readers -
  • How Instagram fueled the Whole30 diet craze

    When Rachael Genson’s friend first told her about the Whole30 program in January, she quickly shrugged it off. After all, the Austin-based PR manager had been against fad diets her entire life. But barely six months later, she was scrolling through her Instagram feed when she decided to give it a go. “My biggest impetus was their highly engaged Instagram community,” she said.

    Tanya Dua/ Digidayin Social How To's- 18 readers -
  • How phonemaker LG is taking a TV-like approach to social video

    When LG launched its latest handset, the G6, at the Mobile World Congress in Barcelona late last month, it became one of the first brands to run a sponsored Facebook Live video, enabling its target audience to catch the product launch as it happened. Over 14,000 viewers tuned into the video as it was being streamed live.

    Tanya Dua/ Digidayin How To's- 22 readers -
  • Confessions of a digital agency exec: Consulting firms are coming

    Agencies today are not just competing with each other, but also with data-rich consulting firms that have been moving in on their turf over the past few years. Deloitte, for example, has acquired a dozen creative agencies, while Accenture Digital was named the largest and fastest-growing digital agency network by Ad Age last year.

    Tanya Dua/ Digiday- 32 readers -
  • ‘Have a stiff drink’: How agency execs tell clients they’re wrong

    The customer may always be right — but the client sometimes isn’t. Whether it be chasing a shiny new trend, or relying on an outdated approach for a campaign, clients sometimes float ideas that may not necessarily be in their best interests. The agency’s job in such a scenario is to look out for them. But it’s not always easy convincing someone to kill their darlings.

    Tanya Dua/ Digidayin How To's- 13 readers -