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Brands are testing out promoted live videos on Facebook, targeting and alerting users to their live broadcasts as they’re happening. The sponsored videos appear in newsfeeds at the time they are being streamed live. Jose Cuervo ran a sponsored Facebook Live video for on National Margarita Day this Wednesday with its agency CP+B L.A.
Other brands measure the effectiveness of their customer service efforts through engagement, but the San Francisco Fire Department does so by how quickly it responds to disasters — literally. It uses Twitter to respond to active situations, make public service announcements and respond to incoming inquiries about both emergencies and potential hazards.
Once the poster child for the on-demand economy, Uber has steadily devolved into being the poster child for branding disasters. Less than a month after the ride-sharing company provoked massive outrage online after appearing to try to profit off a taxi strike, it has found itself in hot water once again after a blog post by a former female engineer at the company went viral over the weekend.
Brands of all stripes have tried to capitalize on the rise of chatbots, coming up with everything from beauty advice and cocktail recipe bots to financial assistant bots. But given the sheer volume of inquiries brands get on their social channels, these automated interfaces have perhaps been most useful for brands’ customer service initiatives.
In the current polarized political climate, big brands like Budweiser, Airbnb and Coca-Cola are not the only businesses making statements about togetherness, empowerment and inclusivity. Agencies and agency staffers are not shying away from taking a stand either, coming up with everything from political kits and grassroots-level campaigns to memes and card games as forms of resistance.
In the race toward The Internet of Things, smart TV maker Vizio has hit a major speed bump. The brand will pay $2.2 million to settle a lawsuit alleging that it tracked and collected customers’ TV-viewing habits and then sold the data to third parties without their permission. But what appears to be primarily Vizio’s problem has considerable implications for the industry at la ...
Under Armour is the latest brand to have the internet up in arms, thanks to CEO Kevin Plank’s enthusiastic endorsement of President Donald Trump. Plank was all praise for Trump in an interview with CNBC’s “Fast Money Halftime Report” on Tuesday, saying that his presidency was a “real asset” for Americans. “He wants to build things.
Pat Lafferty spent seven years in the army before starting his advertising career at Leo Burnett in 1995. Since then, the 51-year-old has had stints at agencies including McCann Worldgroup, McCann Erickson and BBH as well as brands including McDonald’s, Kellogg’s and the U.S. Army. He became president of Translation in October 2016.
In today’s always-on social media world, several brands including Marriott and Nestlé are battling to make sense of real-time data on a daily basis. And sometimes that data can even lead to sales results. Case in point is Mexico’s baked goods company Grupo Bimbo, with over 100 brands including Thomas’ and Arnold’s in its portfolio.
The Atlanta Falcons took an early lead on the field Sunday night. Off the field, however, was an entirely different smackdown. Advertisers shelled out as much as $5 million for 30 seconds of screentime time during this year’s big game, according to ad-tracker Kantar Media. But official sponsors weren’t alone in trying to nab some attention: Countless other brands also tried to ...
Marketers are welcoming the appointment of new Federal Communications Commission chairman Ajit Pai, who took over from Tom Wheeler last week. The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4As) expressed hope that Pai will overturn many of the sweeping privacy rules that were enacted by the agency under his predecessor Tom W ...
The outrage cycle, a perennial feature of social media, is picking up steam as brands are swept up in the swirl of societal discontent. Just ask Uber. Customer frustration with Uber peaked over the weekend after the ride-sharing company appeared to try to profit off a taxi strike. Following protests out all over the country regarding President Donald Trump’s immigration ban, t ...
Super Bowl ads seem to have been a tougher sell this year than usual. Brands including Butterfinger, Toyota, Frito Lay and Taco Bell are sitting the Super Bowl out after years of advertising during the big game. Only 90 percent of Fox’s ad slots for the event were sold out as of early December — a benchmark usually hit in September or October.
Chatbots are in at agencies, so this aspiring copywriter decided to create her own to help her land her dream job. Elizabeth Nieves, a 26-year-old former account executive and digital producer, recently moved to Chicago and wanted to switch over to copywriting. But launching a career as an ad creative can be hard, and repeating herself over and over again during calls was getting exhausting.
Twitter’s woes are far from over, but President Donald Trump may have breathed new life into the flailing platform. Trump is a master the art of the headline-grabbing, logic-defying, truth-stretching tweet, an unprecedented feature of his successful campaign for president. In recent months, he has taken to Twitter to defend his business interests, mock his competitors and even ...
A photo-heavy platform like Instagram may seem like an odd place for a pen company to shine, but Pentel of America has cracked the code. While Pentel didn’t see much traction on the platform at first when in joined in 2014, things took a turn last year, during which time the brand witnessing a 328 percent growth on Instagram over the year.
When Donald Trump takes his oath of office today, it will partly be thanks to the backing of Chevron, AT&T and Boeing, just to name a few. These brands are among his most prolific corporate donors, having contributed anywhere between $25,000 and a $1 million toward the inauguration and inauguration-related events.
The race for digital fitness may be heating up, but don’t expect Reebok to reposition itself as a tech company in the mold of Nike or Under Armour anytime soon. “We don’t plan to become a tech company like some of our competitors,” said Emily Mullins, senior manager, global business development at Reebok. “We plan to become the best fitness apparel and footwear company.
As MDC Partners’ entrepreneur-in-residence, Michael Nicholas’ job entails seeking out emerging technologies and startups and managing the company’s strategic corporate VC fund. He is tasked with connecting clients with the right entrepreneurs and startups to fuel their businesses as well as building new companies like Born, MDC’s new AI-focused agency.
With a solid eight years in business and politics before PR and advertising, Harris Diamond understands the business like none other. The chairman and chief executive officer of McCann Worldgroup has taken the network to new heights since coming on board in late 2012, working for global brands such as Coca-Cola, L’Oréal, General Mills, General Motors, MasterCard, Microsoft and Nestlé.