Tanya Dua

  • Why images are the next frontier for ad targeting

    Digital media is in the midst of a transition from a primarily text-based medium to a visual-led one. That means advertising needs to catch up, not just in its form but also its targeting. The text internet is comparably easy for targeting, either keyword-based or semantic. But with the visual web, there’s often a dearth of such data for handy targeting.

    Tanya Dua/ Digidayin Social- 23 readers -
  • How plant-protein brand Vega uses Instagram for customer service

    Healthy snack brand Vega is turning to Instagram not just for marketing, but also for customer service. While the brand fields queries on Twitter and Facebook as well, more than 65 percent of its conversations with customers occur on Instagram. Fans, for example, frequently tag the brand in posts mentioning hashtags associated with the brand, such as #myvega or #poweredbyvega.

    Tanya Dua/ Digidayin Social How To's- 15 readers -
  • GSD&M President Marianne Malina: ‘Part of moving up is moving wide’

    You may know Marianne Malina as Austin shop GSD&M’s President, overseeing clients including Southwest Airlines and Popeye’s as part of her job. But you probably didn’t know that the advertising veteran has held a host of other jobs, including being a waitress in Satorini and an Egyptian TV soap opera extra.

    Tanya Dua/ Digiday- 31 readers -
  • Snapchat is wooing ad buyers with discount coupons and bonuses

    Snap needs to show good results in the second quarter, and it’s looking to goose its ad business with offers of discounts and incentives to ad buyers. The platform is incentivizing brands and media buyers, offering bonuses, discount coupons and media credits for ad buys carried out in the second quarter of 2017, said multiple agency executives whom Digiday interviewed.

    Tanya Dua/ Digiday- 19 readers -
  • Pepsi is putting Snapchat barcodes on millions of soda cans

    Pepsi cans and bottles will double up as gateways to Snapchat this summer — literally. The soda maker is leaning heavily on Snapchat to promote its limited-edition cinnamon-flavored Pepsi Fire, stamping millions of Pepsi cans and bottles across the country with Snapcodes over the next eight weeks.

    Tanya Dua/ Digiday- 16 readers -
  • Inside the agency: Laundry Service’s new Dumbo digs

    After six years in Manhattan, social media shop Laundry Service decided to decamp to Brooklyn, joining the growing cluster of agencies that call the trendy neighborhood of Dumbo home. The social media agency and its sister company Cycle moved in March into Empire Stores, a former roasted coffee warehouse that is now a sprawling commercial complex on the East River waterfront.

    Tanya Dua/ Digiday- 20 readers -
  • Four ad agency podcasts to check out this weekend

    Ad agencies have caught podcast fever. Here are four that caught our attention. ‘Madison and Culture’ Y&R’s new biweekly podcast, launched this week and hosted by its global CEO David Sable, delves into how culture and technology shape advertising and marketing, and vice versa. The podcast was born out of Sable’s widely read LinkedIn blog, which he and the agency felt cou ...

    Tanya Dua/ Digiday- 17 readers -
  • #SquadGoals: Brand snark and slang on social media doesn’t work

    Brands have doubled down on sass, spunk and snark to increase their social media visibility for years. This draws cheers from the Twitter in crowd, but it might not help brands. A recent report by Sprout Social found that while more than 75 percent of consumers surveyed believe there’s value in brands exhibiting humor, only one-third of them appreciate the snark and sass in full.

    Tanya Dua/ Digidayin Social- 18 readers -
  • A marketer cheat sheet for Snapchat’s latest lens, filter options

    Snapchat is making several updates to its branded lenses and geofilters today. The key updates: The global sponsored lenses update lets users play around with not only their faces, but also the world around them. Brands, for example, can add floating 2-D or 3-D objects to their sponsored lenses, be it film characters or products to the outward-facing camera. Advertisers in the U.S.

    Tanya Dua/ Digiday- 27 readers -
  • Here’s how agency execs’ mothers describe their children’s jobs

    Jobs in advertising today are no longer as straightforward as they perhaps once were on Madison Avenue, encompassing a wide array of new titles focused on everything from programmatic to voice tech. With Mother’s Day around the corner, we decided to ask the mothers of agency execs to explain what they think it is exactly that their children do.

    Tanya Dua/ Digidayin How To's- 30 readers -
  • After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster

    In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a woman’s varied travel experiences, from a fun night out in Asia to a sobering time when she volunteered to help refugees. The thought-provoking spot by 180 LA — timed to President Donald Trump’s inauguration — was not the first time Expedia incorporated a social or political i ...

    Tanya Dua/ Digiday- 23 readers -
  • Starting out with Havas’ Laura Maness: ‘You either win or you improve’

    A veteran of the advertising industry with nearly 20 years of experience, Havas Worldwide New York CEO Laura Maness has worked in both independent agencies as well as behemoth networks. She’s had stints at Propane Studio, FCB and WPP/Wunderman-owned Designkitchen among others, working with clients including Burger King, Diners Club, Dish Network, IBM and Liberty Mutual.

    Tanya Dua/ Digiday- 15 readers -
  • Inside the success of Nike’s #breaking2 ‘moonshot’

    This past weekend, Nike brought together athletes Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese in Monza, Italy in an attempt to achieve an “impossible” feat: finish a marathon in less than two hours. The final result may have come up a painful 26 seconds short with Kipchoge clocking in a time of 2 hours and 25 seconds, but Nike still won, according to marketers.

    Tanya Dua/ Digiday- 22 readers -
  • ‘Scaling our reach’: Tough Mudder is creating video content for Amazon

    Tough Mudder is opening a digital storefront on Amazon on Monday where in addition to selling fitness gear, it’s distributing video it’s creating solely for the e-commerce giant. There are pre-race, race-day and post-race videos and guides featuring Tough Mudder’s fitness and active lifestyle experts. The store also sells fitness products from brands including Vega and Nexcare.

    Tanya Dua/ Digidayin Content- 21 readers -
  • The internet is freaking out after Skippy is discontinued in Canada

    Skippy peanut butter has been discontinued in Canada, and the internet is freaking out. Hormel Foods, Skippy’s parent company, discontinued the brand in Canada several months ago. Since then, the jars have been steadily disappearing from grocery store shelves. Hormel stopped selling Skippy due to competition and pricing that hurt the brand’s profitability in the Canadian market.

    Tanya Dua/ Digiday- 15 readers -
  • DiGiorno pizza used facial recognition to show how much people love pizza

    Everyone loves pizza — or, at least, that’s what DiGiorno wants to prove. The Nestlé frozen pizza brand recently used facial recognition and emotion tracking software to measure people’s reactions to pizza. For the stunt, DiGiorno enlisted 24 everyday people to host three separate parties with friends and family at a loft in New York City.

    Tanya Dua/ Digidayin How To's- 23 readers -