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Sharon Napier is CEO of Rochester, New York, shop Partners + Napier, which has clients like Bausch & Lomb and Mederma. The 30-year advertising veteran started off as a social worker. Here, she tells us in her own words how she got into the business and shares some of the biggest lessons she has learned along the way.
Digital media is in the midst of a transition from a primarily text-based medium to a visual-led one. That means advertising needs to catch up, not just in its form but also its targeting. The text internet is comparably easy for targeting, either keyword-based or semantic. But with the visual web, there’s often a dearth of such data for handy targeting.
Healthy snack brand Vega is turning to Instagram not just for marketing, but also for customer service. While the brand fields queries on Twitter and Facebook as well, more than 65 percent of its conversations with customers occur on Instagram. Fans, for example, frequently tag the brand in posts mentioning hashtags associated with the brand, such as #myvega or #poweredbyvega.
You may know Marianne Malina as Austin shop GSD&M’s President, overseeing clients including Southwest Airlines and Popeye’s as part of her job. But you probably didn’t know that the advertising veteran has held a host of other jobs, including being a waitress in Satorini and an Egyptian TV soap opera extra.
Snap needs to show good results in the second quarter, and it’s looking to goose its ad business with offers of discounts and incentives to ad buyers. The platform is incentivizing brands and media buyers, offering bonuses, discount coupons and media credits for ad buys carried out in the second quarter of 2017, said multiple agency executives whom Digiday interviewed.
Pepsi cans and bottles will double up as gateways to Snapchat this summer — literally. The soda maker is leaning heavily on Snapchat to promote its limited-edition cinnamon-flavored Pepsi Fire, stamping millions of Pepsi cans and bottles across the country with Snapcodes over the next eight weeks.
Pinterest has long been seen as a laggard behind the giant platforms, but it’s slowly gaining traction with one key constituency: ad buyers. After a slow start in advertising, Pinterest has released a slew of new features over the past year — and a newly aggressive agency strategy. Its quick product roll-out, coupled with its emphasis on search and scale, has piqued the intere ...
After six years in Manhattan, social media shop Laundry Service decided to decamp to Brooklyn, joining the growing cluster of agencies that call the trendy neighborhood of Dumbo home. The social media agency and its sister company Cycle moved in March into Empire Stores, a former roasted coffee warehouse that is now a sprawling commercial complex on the East River waterfront.
Ad agencies have caught podcast fever. Here are four that caught our attention. ‘Madison and Culture’ Y&R’s new biweekly podcast, launched this week and hosted by its global CEO David Sable, delves into how culture and technology shape advertising and marketing, and vice versa. The podcast was born out of Sable’s widely read LinkedIn blog, which he and the agency felt cou ...
Brands have doubled down on sass, spunk and snark to increase their social media visibility for years. This draws cheers from the Twitter in crowd, but it might not help brands. A recent report by Sprout Social found that while more than 75 percent of consumers surveyed believe there’s value in brands exhibiting humor, only one-third of them appreciate the snark and sass in full.
When Coca-Cola wanted to push iced-tea drinkers to consider its Gold Peak brand this summer, it didn’t target people like most brands do by using their search history. Instead, it combed through consumers’ photos on Facebook, Instagram and Twitter and served them ads based on images they shared on those platforms.
Snapchat is making several updates to its branded lenses and geofilters today. The key updates: The global sponsored lenses update lets users play around with not only their faces, but also the world around them. Brands, for example, can add floating 2-D or 3-D objects to their sponsored lenses, be it film characters or products to the outward-facing camera. Advertisers in the U.S.
Jobs in advertising today are no longer as straightforward as they perhaps once were on Madison Avenue, encompassing a wide array of new titles focused on everything from programmatic to voice tech. With Mother’s Day around the corner, we decided to ask the mothers of agency execs to explain what they think it is exactly that their children do.
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a woman’s varied travel experiences, from a fun night out in Asia to a sobering time when she volunteered to help refugees. The thought-provoking spot by 180 LA — timed to President Donald Trump’s inauguration — was not the first time Expedia incorporated a social or political i ...
A veteran of the advertising industry with nearly 20 years of experience, Havas Worldwide New York CEO Laura Maness has worked in both independent agencies as well as behemoth networks. She’s had stints at Propane Studio, FCB and WPP/Wunderman-owned Designkitchen among others, working with clients including Burger King, Diners Club, Dish Network, IBM and Liberty Mutual.
This past weekend, Nike brought together athletes Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese in Monza, Italy in an attempt to achieve an “impossible” feat: finish a marathon in less than two hours. The final result may have come up a painful 26 seconds short with Kipchoge clocking in a time of 2 hours and 25 seconds, but Nike still won, according to marketers.
Tough Mudder is opening a digital storefront on Amazon on Monday where in addition to selling fitness gear, it’s distributing video it’s creating solely for the e-commerce giant. There are pre-race, race-day and post-race videos and guides featuring Tough Mudder’s fitness and active lifestyle experts. The store also sells fitness products from brands including Vega and Nexcare.
Snapchat today confirmed that it was rolling out a self-service ad-buying tool, confirming a Digiday report of a few weeks ago. The Snapchat Ad Manager tool is aimed at making it easier for advertisers to buy video Snap Ads. The tool is available to a select group of test advertisers and will be more widely released in the U.S., U.K.
Skippy peanut butter has been discontinued in Canada, and the internet is freaking out. Hormel Foods, Skippy’s parent company, discontinued the brand in Canada several months ago. Since then, the jars have been steadily disappearing from grocery store shelves. Hormel stopped selling Skippy due to competition and pricing that hurt the brand’s profitability in the Canadian market.
Everyone loves pizza — or, at least, that’s what DiGiorno wants to prove. The Nestlé frozen pizza brand recently used facial recognition and emotion tracking software to measure people’s reactions to pizza. For the stunt, DiGiorno enlisted 24 everyday people to host three separate parties with friends and family at a loft in New York City.