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A photo-heavy platform like Instagram may seem like an odd place for a pen company to shine, but Pentel of America has cracked the code. While Pentel didn’t see much traction on the platform at first when in joined in 2014, things took a turn last year, during which time the brand witnessing a 328 percent growth on Instagram over the year.
When Donald Trump takes his oath of office today, it will partly be thanks to the backing of Chevron, AT&T and Boeing, just to name a few. These brands are among his most prolific corporate donors, having contributed anywhere between $25,000 and a $1 million toward the inauguration and inauguration-related events.
The race for digital fitness may be heating up, but don’t expect Reebok to reposition itself as a tech company in the mold of Nike or Under Armour anytime soon. “We don’t plan to become a tech company like some of our competitors,” said Emily Mullins, senior manager, global business development at Reebok. “We plan to become the best fitness apparel and footwear company.
As MDC Partners’ entrepreneur-in-residence, Michael Nicholas’ job entails seeking out emerging technologies and startups and managing the company’s strategic corporate VC fund. He is tasked with connecting clients with the right entrepreneurs and startups to fuel their businesses as well as building new companies like Born, MDC’s new AI-focused agency.
With a solid eight years in business and politics before PR and advertising, Harris Diamond understands the business like none other. The chairman and chief executive officer of McCann Worldgroup has taken the network to new heights since coming on board in late 2012, working for global brands such as Coca-Cola, L’Oréal, General Mills, General Motors, MasterCard, Microsoft and Nestlé.
Love it or hate it, Slack has become an intrinsic part of office life. Not all agencies may have embraced it, but the ones that have don’t hesitate to put their own spin on it. Whether you opt for the professional headshot or the too-cool-to-care default square, your Slack avatar says a lot about you and your personality.
L.L. Bean is the latest brand to find itself in the thick of the Trump maelstrom. The company has been facing social media backlash after a liberal group called Grab Your Wallet began encouraging consumers to boycott the brand for its support President-elect Donald Trump. The boycott started following reports that Linda Bean, member of the company board and a longtime Republi ...
With broken hearts and see-no-evil monkeys now accepted forms of communication, brands are serving up their own emoji keyboards and stickers at an accelerated rate. But whether those chicken-fries emojis actually drove more people to Burger King outlets has been anybody’s guess — until now. Visual mobile messaging startup Emogi is partnering with analytics company Moat to brin ...
Over the past few years, retailers have faced their fair share of challenges. As more and more shoppers mine the web and their devices for deals instead of actual store fronts, longstanding brick-and-mortar brands have scrambled to keep up with the shift. “The fundamental challenge with retail is that it’s being disrupted by pure plays and Amazon and traditional retailers have ...
Just two months after Snapchat’s video-capturing Spectacles hit the market, they are ready for their red carpet debut. L’Oréal Paris, which is the official makeup sponsor of the Golden Globe Awards this Sunday, will be using Snapchat Spectacles to give viewers a sneak peek into the awards show. The $130 devices will be worn by its celebrity makeup artist Sir John as well as tw ...
From dealing with pesky trolls to legitimate complaints and everything in between, socially savvy brands have leaned on Twitter as a customer service tool for years. In no mood to lose its lead in the area, the platform is extending features it began testing out last summer to a broader range of brands. Hyatt’s featured tab Brands including Starbucks, Citibank, Hotels.
Despite being more cautious this year, brands still ended up with plenty of egg on their faces. As 2016 winds down, we look back at some of the more cringe-worthy moments brought to us by brands that should have known better. Whether through a tone-deaf campaign or straight-out plagiarism, these marketers left us wondering what they were thinking.
On the banks of the Patapsco River, overlooking the Baltimore harbor, sits Under Armour’s sprawling headquarters. Inside its red-brick buildings — once Procter & Gamble factories — are offices, state-of-the-art testing labs, a mega gym and a cafeteria. The cafeteria, named The Humble & Hungry Cafe, is not only an allusion to one of founder and CEO Kevin Plank’s leader ...
Don’t let the impending holidays fool you; agencies are still out there grinding away, trying to outdo each other. Not in the boardroom, mind you, but with their personalized holiday cards. Like it or not, it’s agency holiday-card season again. Here’s a collection of some of the better ones making the rounds this year.
Hours after Instagram unveiled a bookmark feature called “Saved Posts” on Wednesday, allowing users to save posts they’d like to revisit later, Audi became one of the first brands to offer up a fun hack. The auto brand posted nine different pieces of a single Audi R8 image in random order on its Instagram page, encouraging users to bookmark each piece in the correct order to solve the puzzle.
The only living creature in Steven Hansen’s life that does not use the Amazon Echo is his dog. “I use it both at work and home. My wife listens to music on it, and my son asks Alexa for help on his math homework,” said the chief technology officer at Rain, who leads the agency’s 20-person voice-experience team from its Saratoga Springs, Utah, office.
Twitter may be waning in popularity among some publishers, but marketers aren’t discounting the platform entirely, at least not yet. While the platform has become less compelling to brands from a marketing perspective, it remains a crucial arrow in their customer service quiver. Twitter continues to be a consideration in the content and social media strategies of brands interv ...
They’re all over our phone screens, messaging apps and social media. Ninety-two percent of the online population uses them. Brands have eagerly jumped on the bandwagon. And last year, the Oxford dictionary even chose one of them as the word of the year. We may have reached peak emoji — and even consumers may have started to get fatigued — but this graphical language is here to stay.
When J. Walter Thompson worldwide chief creative officer Matt Eastwood entered the ad business over 20 years ago, he couldn’t find a job as an art director. Eventually, he was able to make his way to the creative side, and craft a career spanning numerous agencies and three countries. After helping found M&C Saatchi in Australia, he went on to join DDB Australia, followed b ...
As advertising evolves to fit the digital age, so too does the agency masthead. Job titles in the digital age reflect the brave new world we find ourselves in, for better or worse. We asked agencies across the board for the most unique and unconventional roles on their rosters that have cropped up in recent years.