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When J. Walter Thompson worldwide chief creative officer Matt Eastwood entered the ad business over 20 years ago, he couldn’t find a job as an art director. Eventually, he was able to make his way to the creative side, and craft a career spanning numerous agencies and three countries. After helping found M&C Saatchi in Australia, he went on to join DDB Australia, followed b ...
As advertising evolves to fit the digital age, so too does the agency masthead. Job titles in the digital age reflect the brave new world we find ourselves in, for better or worse. We asked agencies across the board for the most unique and unconventional roles on their rosters that have cropped up in recent years.
The dedicated video hub on Facebook. As Facebook tries to become more like TV, one particular feature is proving to be a huge hit among analysts and media buyers alike — before it is even rolled out en masse. The company has been testing out a dedicated video tab inside its mobile app among a small group of users over the past year, as it aims to make video a more integral part ...
You may well have a cup of coffee with you as you read this. Retail earnings for coffee brands have shot up 14.2 percent over the past four years alone, according to research from Packaged Facts. A third (34 percent) of coffee drinkers sipped theirs out-of-home in 2016, up from 30 percent in 2015, according to the 2106 National Coffee Drinking Trends Report.
In February, CP+B and Domino’s made ordering pizza even easier than placing an order online. It let users order a pie simply by asking for it, using the Amazon Echo. But that was just the beginning. Advances in voice-enabled technology are turning services like Alexa, Siri, Cortana and Watson into viable advertising platforms.
Live video has emerged as an important tool in the marketer’s arsenal. With streaming video expected to account for 82 percent of all internet traffic by 2020, according to Cisco’s June 2016 Visual Networking Index report, more brands are likely to take the leap. Here’s what they can keep in mind, according to brands that have already tested the waters: Dunkin’ Donuts While ...
The path to the top often starts in humble toil. Former pizza makers and carpet cleaners, senior ad execs of today talk about their first jobs — and what they learned from the experience. Jon Haber, co-founder, Giant Spoon I was a dancing cellphone outside of an All State Cellular retail store as a 17-year-old in San Diego. I am not even sure how cell phones worked back then.
David Angelo started his career as a junior art director in 1989 at DDB New York, followed by stints at Chiat/Day and Cliff Freeman & Partners before starting his own shop, David&Goliath, in 1999. The 55-year-old got a late start in advertising but has worked on a range of clients in his nearly 30-year career, including Coca-Cola, Lexus, Michelin, Reebok and the New York State Lottery.
When Brian McPartland started interning at IPG Mediabrands’ mobile agency Ansible this summer, he wasn’t hidden away in some corner of the office with the rest of the interns. Instead, he sat in a different seat everyday and regularly rubbed shoulders with the agency’s managing director, Mark Power — ultimately landing a full-time gig.
The newest resident employee at Red Interactive Agency isn’t an account executive or a creative director. It’s a walking-and-talking robot. The agency has introduced Double, a robot that helps its remote employees across the country communicate effectively with staffers at its Santa Monica digs. The bot is basically an iPad on a Segway, and combines the fun of a remote-contro ...
Snapchat’s Spectacles have been making the rounds. The company’s latest offering, which hit the streets just over a week ago, is a hit among marketers, with brands and agencies like Sour Patch Kids, Mountain Dew, VaynerMedia and Space150 already trying them out. The pair of sunglasses can take 10-second videos from the point of view of the wearer, which the wearer can then upload to Snapchat.
Adam Schrader could have seen this coming. The 26-year-old former Facebook employee was anything but shocked when the social network entered meltdown mode over being infested with fake news during the presidential election. Schrader had been under the hood. A former member of its now-defunct trending-news team, he monitored a feed of stories gaining traction on Facebook, vette ...
After mainly relying on QVC marketing and a loyal (if older) customer base for almost two decades, Perricone MD is overhauling its marketing strategy to reach a younger audience that’s starting to worry about wrinkles. (Tl;dr everyone ages.) The skincare brand Perricone has turned its attention to creating new products for a young people worried they’re getting old.
Slack has never quite caught on at brands and agencies, but now Slack alternatives from Facebook and Microsoft are making in-roads among marketers. Facebook’s Workplace and Microsoft’s Teams are gaining adaption at marketers in ways Slack largely has not. This is owing to the fact that Slack, being a singular product, lacks the suite of enterprise tools that Microsoft and Face ...
John Patroulis has worked worked in advertising for over 18 years, including stints at N.W. Ayer, TBWA\Chiat\Day and T.A.G San Francisco. The 48-year-old Patroulis has led BBH in a wide variety of work since he started as its chief creative officer in May 2011, and was promoted as the agency’s first-ever creative chairman in 2015.
Instagram and Snapchat stories may have been virtually identical until now, but a new set of updates to Instagram stories unveiled Thursday has made the feature a whole lot more attractive for brands and marketers. Users can now add Boomerangs to their stories without leaving Instagram, tag other users in their stories with direct links to their profiles and most importantly, ...
Move over, Ice Bucket Challenge. Step aside Harlem Shake. The internet has discovered the mannequin challenge. As its name suggests, the mannequin challenge entails standing very still. These are videos of groups of people frozen in place — like mannequins! — often in elaborate poses, as a camera wanders through the scene and zooms in on the details.
Mike Sheldon, North America CEO of Deutsch, has been at the agency for nearly 20 years, since opening the West Coast office in 1997. He didn’t get here by accident: After working in the advertising department at his college newspaper at Michigan State University, he moved to Los Angeles intent on a career in the industry.
Before Royal Caribbean brought social customer care in-house, its agency would flag inquiries from the brand’s social channels, screenshot them, attach them in emails and then wait for up to two hours to get the right approvals to respond. Today, the cruise company answers most of its social customer inquiries in just a little over 11 minutes.
This is part of The Digiday List of Innovative CMOs series, featuring a handful of trail-blazing brand marketers who are ahead of the curve and driving the bottom line through digital innovation. Taco Bell has consistently been on the cutting edge of innovation, with a steady stream of both new products and marketing campaigns.