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With another year coming to a close, it’s time once again to cast our eyes into the near future, with my annual look at what might be coming for digital marketing in 2016. It feels like only yesterday that I was hitting publish on my 2015 predictions (several of which came to pass) but plenty has changed in those 12 months.
It’s that time of year again; I’ve been looking back over the highlights and surprises of 2014 and compiling our annual list of New Year digital predictions. The past 12 months have seen a number of milestones and 2015 is set to be even bigger. 1. The rise of smart watches There’s been a lot of buzz around wearable tech this year, with many (including us) predicting 2014 to be ...
Tweet When you look at the social media landscape as it stands today, you’d be forgiven for thinking that Twitter was one of the first big success stories of Web 2.0. You can’t watch a live TV show without seeing a hashtag flashing up on the screen, and every plumber or tradesman seems to proudly display the Twitter bird on the side of their van.
Over half-way through the World Cup, and the way global brands have been capitalising on the event is impressive. We’ve had some innovative marketing thanks to Suarez’s bite, more Facebook conversations than the Winter Olympics, the Oscars and the Superbowl combined, and games that have generated 16million+ tweets – with impressive growth in Twitter followers from individual player accounts too.
Mary Meeker (of KPCB) has been producing her ‘Internet Trends’ annual report for as long as Tamar has been in existence (since 1995) and it’s a must-read for anyone in digital, summarising much every stat you’d need to know from the past year – as well as giving a compelling overview of what is likely to happen online in the next 12 months. This year’s report is – as always – well worth a read.
Here at Tamar, we focus and specialise in digital brands. Not only do we love working with digital brands, we like to see them growing and expanding online – which is why we created our BrandLove series back in 2011. Now in its fourth year, our latest BrandLove infographic is released today – and as in previous years, it paints an intriguing picture of Britain’s best-loved di ...