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Structured data and feed optimization are vital components to any successful ad campaign. Serving as the primary foundation for campaigns on Google Shopping and Amazon, structured data dictates the ceiling potential on each of these channels. Without the proper optimization strategy in place, retailers could be missing out on product discoverability.
Amazon recently revealed the discontinuation of Product Ads. In wake of this news, the e-commerce platform is encouraging sellers to test out their Text Ads beta program as an alternative to Product Ads. Product Ads from Amazon were initially available to sellers who could not implement a successful shopping strategy on the site due to budget constraints or lack of knowledge ...
As PPC architects, it's important for us to consistently test and challenge retail ad copy. From an internal standpoint, it's crucial to be innovative with ad copy and keep up with current trends, especially against competitors. Retailers should do everything they can to optimize an ad and increase the amount of data they base their strategy on.
As retail text ads shift into a new era, retailers with large product catalogs or significant investments in PPC channels know it can be difficult to stay ahead of their channel management. With so many products and concurrent campaigns, it becomes less realistic to dedicate the product-level attention that each SKU deserves.
Facebook has dominated the social media industry for nearly 10 years, but as of 2015 the news feed guru is trying a new hat on for size: e-commerce. While this isn't a huge surprise for seasoned retail marketers, the latest unfolding of Facebook Dynamic Ads is a buzzworthy contender against marketplace giants like Google and Amazon.