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Google recently announced plans to join Yahoo and AOL in an effort to cut down on email spam. Google’s change to their authentication policy impacts people who use Gmail to send emails through a third-party service like Constant Contact. What does this mean for you? If you’re sending email through an email service provider (ESP) — like Constant Contact — using an @gmail.
If you’re thinking about using an email marketing solution for your small business, you’ve probably heard the term email deliverability. What is email deliverability? At its core, email deliverability means how much of your mail is delivered versus how much isn’t. One of the biggest benefits of using an email marketing provider like Constant Contact is that we take care of thi ...