Tara West

  • Why does Facebook ads data not match Google Analytics data?

    Why does your Facebook advertising data not match up with your Google Analytics data? This is a question that pops up time-and-time again. Whether it is your conversion data, or click data, the discrepancies between Google Analytics and Facebook are usually very significant. Whether you’ve wondered the answer to this question yourself, or you need a detailed explanation to s ...

    Tara West/ State of Digitalin Social Paid Search Google- 30 readers -
  • How to get started with Programmatic advertising: A beginners guide

    You’ve probably heard of programmatic advertising. As with all new and fast-growing advertising technologies, there’s often confusion as to what exactly it involves. This is a beginner’s guide to programmatic ads, designed to give you all the basic knowledge you need to confidently talk programmatic and get started! In 2015, 55% of all US digital display ads were bought progra ...

    Tara West/ State of Digitalin Display How To's- 23 readers -
  • Should you advertise on Facebook’s Audience Network?

    This week, Facebook’s Audience Network made headlines again through Facebook using the network to deliver television advertising on selected connected networks. Although the roll-out of this (if it ever happens) is a long way away, it might have prompted you to ask whether you should be advertising via Facebook’s Audience Network.

    Tara West/ State of Digitalin Social Facebook- 15 readers -
  • Guide on how to create a Snapchat Geofilter for your business

    7 September 2016 BY Tara West Now you have thought about how you’d like to use a Geofilter, the next step is to create one! Step 1: Designing a Snapchat Geofilter There are a number of options for actually designing the Geofilter: Manually design your own Geofilter You can create your Geofilter design manually in a design tool such as Photoshop or Illustrator.

    Tara West/ State of Digitalin Social- 20 readers -
  • 6 AdWords PPC Hacks You Need To Know

    Almost everyone is doing AdWords, but not everyone is doing it well. With these hacks you’ll be able to take your campaigns to the next level: Save money and boost your Quality Score by blocking searchers who have already made an enquiry Comparison shopping is now an automatic consumer behaviour.

    Tara West/ State of Digital- 22 readers -
  • Facebook and AdWords: Better Together

    20 April 2016 BY Tara West Estimated reading time: 17 minutes, 5 seconds Google’s astounding reach and Facebook’s unparalleled targeting opportunities are both forces to be reckoned with, and are most powerful when they are used together. A study from Kenshoo showed that paid search audience segments which were exposed to Facebook advertising generated 30% more Return on ...

    Tara West/ State of Digitalin Social Paid Search- 26 readers -
  • Everything You Need to Know About Facebook Canvas Ads

    16 March 2016 BY Tara West Estimated reading time: 9 minutes, 35 seconds Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must have gone well, because Facebook Canvas ads are now being rolled out to the ad accounts of all of us mere mortals! In this post, I’ll share my tips for getting the best out of Canvas ads, a ...

    Tara West/ State of Digitalin Social Display Content Facebook- 32 readers -
  • 12 Quick Ways to Improve your Facebook Ads Today

    6 January 2016 BY Tara West Estimated reading time: 7 minutes, 43 seconds Are you running Facebook ads and wondering how you can make them work even better? In this post I’ll give you twelve easy tactics to improve the performance of your Facebook ads. 1. Put mobile and desktop ads in separate ad sets It’s no secret that users behave differently on mobile and desktop, so ...

    Tara West/ State of Digitalin Social- 22 readers -
  • Instagram Ads Guide: everything you need to know

    Estimated reading time: 11 minutes, 44 seconds Instagram has over 300 million monthly active users, and the current roll-out of Instgarm ads within the Facebook self-service ads interface, means that Instagram ads are now kind of a big deal for brands at the moment. 70% of users have looked for a brand on Instagram, so what are you waiting for? What can Instagram ads be u ...

    Tara West/ State of Digitalin Social- 34 readers -
  • Brand Storytelling with Sequential Advertising on Facebook

    Are you sitting comfortably? Then I shall begin… Telling stories is nothing new. It’s an age-old pastime that dates back as far as history itself. Storytelling has probably produced some of the most memorable TV adverts you can think of. Last Christmas we saw John Lewis tell the story of a little boy called Sam and his best friend, Monty The Penguin.

    Tara West/ State of Digitalin Social Display- 36 readers -
  • 15 Ways to Use Facebook Custom Audiences

    Facebook advertising is advancing fast, and with over 2 million active Facebook advertisers, many brands simply can’t afford to ignore it. Facebook ads offer a unique proposition because of the sheer amount of data they have for you to use in your ad targeting, but in actual fact one of the most powerful types of Facebook ad targeting is created by you, the advertiser.

    Tara West/ State of Digitalin Social EMail- 29 readers -
  • Standing Out With Google AdWords Extensions

    This is the transcript for our new video. Hello. My name’s Tara, and today I’m going to be talking to you about ad extensions for AdWords. In particular, I’m going to be going look at ad extensions that are relevant to the travel industry and ways that you might want to use them. So let’s start with app extensions.

    Tara West/ Koozai.comin Paid Search EMail Google- 3 readers -
  • New AdWords Ad Customizers: Increase Conversions & Save Time

    Ad Customizers are a set of parameters that allow AdWords ad copy to be updated dynamically.They allow you to customise ads with any information you like, dynamically pulled in from a feed. This could be the colour or size of a product, the speakers at an event you’re advertising, how much longer a sale is on for, or how much discount is offered in a sale.

    Tara West/ Koozai.comin Paid Search- 18 readers -