taylor kennedy

  • Mobile Interaction: Website or app? Optimize for both

    Over the past several years, marketers have often been faced with the conundrum of where to allocate funds in order to better compete in the mobile space. Should I focus my budget on the mobile app for my business, on making the website optimized for multiple device types (responsive or adaptive) or should I attempt to do both? Take user behavior into account While I feel ...

    MarketingSherpa Blogin EMail- 8 readers -
  • Mobile Marketing: How mobile impacts customer awareness

    I’ve always felt that the aphorism about true wisdom being a byproduct of first admitting you don’t know everything to be accurate. When I attended the ClickZ Live conference in Chicago last October, I got the chance to be exposed to some great new content. However, I felt one of the stories still being told was something I’ve been hearing on repeat since 2011.

    MarketingSherpa Blogin Mobile EMail How To's- 13 readers -