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Content Marketing, Owned Media The top problem marketers face is limited resources. Most valuable among them is time. That means time spent on content should be focused on what will produce the greatest return on investment. Prioritizing content will make sure your time is spent on projects capable of delivering the greatest value: Align content production with business goals and buyer needs.
Henry Ford and the assembly line. Steve Jobs and the personal computer. Larry Page, Sergey Brin, and Google’s algorithms. The common thread among these inventors and innovators is the desire to work smarter, not harder—either through enhanced processes, more powerful tools or better strategies. Throughout history, just when mankind thinks they’ve reached their limits, they rei ...
Your marketing team may have created a library of valuable content to inform, engage and convert potential customers—a regularly updated blog, case studies, white papers, tip sheets, product web pages and more. But is all your hard work collecting dust? Creating marketing assets is only half the battle.
According to recent Content Marketing Institute research, lack of time is the number one issue for both B2B and B2C marketers (69 percent and 57 percent cited it, respectively). If bandwidth is already compressed, how will content marketers find time to address splintered reader attention spans, the ever-expanding landscape of new publishing platforms, and the near-constant shi ...