tdiscipio@impactbnd.com (tom discipio)

  • 15 Conversion Rate Optimization Lessons Learned From CXL Live 2017

    3 weeks ago, myself and a few other IMPACTers attended CXL Live 2017, a 3-Day Growth & Conversion Conference, put on by Peep Laja, one of the world’s most recognized conversion optimizers, and his team at ConversionXL. As inbound marketing and sales folks, we found ourselves in a new, strange, and mysterious wor ...

    The IMPACT Blog- 25 readers -
  • What to Include In Your Marketing Budget [Part 1]

    I’m an HGTV geek. Anytime there’s a home renovation show on… I’m glued. For me, it’s about seeing the dramatic change from the dated, sometimes dilapidated and low- value house to the modern, efficient, and high-value home. One of the most fascinating elements of these shows is the return on investment (ROI) they see f ...

    The IMPACT Blog- 16 readers -
  • The 5 Most Critical Inbound Sales Strategies Every Team Must Adopt

    The internet has changed everything from how we communicate to how we learn -- and especially, how we shop. As a buyer, the internet has made life much easier, however, salespeople don’t always feel the same way. That’s because all of the options and information is already available to consumers which leads to more ...

    The IMPACT Blog- 14 readers -
  • Everything You Need to Know About Switching Marketing Agencies

    Breaking up is hard to do -- even with your marketing agency. Despite being a professional bond, working with an agency can get rather personal and when that takes a negative turn, it can put your organization in a very difficult position. Over the years, you’ve built a relations ...

    The IMPACT Blog- 10 readers -