team lush

  • Brand Newsroom 62: Traditional vs. Brand Journalism

    Is the line between traditional journalism and brand journalism beginning to blur? With more and more information suggesting that consumers don’t really care who’s publishing as long as the content is impartial and consistent, your audience may not understand the difference. This week, the Brand Newsroom team are joined by Rakhal Ebeli, CEO of Newsmodo to discuss Newsmodo’s ow ...

    Lush Digitalin Content- 7 readers -
  • Brand Newsroom 60: Things That Annoy Us

    Have you got a pet hate in the content marketing space? Is there a term, practice or trend that really bothers you? This week the Brand Newsroom team discuss their own personal grievances from the world of content marketing. No matter whether you’re bothered by ghostwriting, social m ...

    Lush Digital- 24 readers -
  • Is Content Marketing The New SEO?

    Wondering about the state of play in content marketing? In light of recently released research it is clear now is a great time to be a content marketer. As larger emphasis is placed on quality content, many would say content marketing has surpassed SEO and perhaps even overtaken it. In the 28th episode of the Brand Newsroom podcast, leading SEO expert Arnie Kuenn joined James, ...

    Lush Digitalin SEO Content- 9 readers -
  • Brand Newsroom 58: Building a Sense of Belonging

    Is quality or quantity more important to your brand when it comes to building an audience? Many organisations focus on growing the size of their audience, but neglect to consider the type of audience they are building. This week Bobbi Mahlab and Roslyn Atkinson from Mahlab Media join the Brand Newsroom p ...

    Lush Digitalin Content- 11 readers -
  • The Rise Of Video Marketing

    What can you do to capitalise on your video production? There’s no denying the impact of video content in today’s internet-crazed society. You cannot turn a single corner of the Web without bumping into some type of video – whether it’s a Vine on Facebook or a short film on Vimeo. Google estimates more than 300 hours of video are uploaded to YouTube every minute.

    Lush Digitalin Content- 13 readers -
  • Brand Newsroom 57: Unplugging From Technology

    Have you ever gone off the grid with a break from technology? Many brands get so into the habit of posting online, they forget to consider the purpose behind their activity. This week Sarah Mitchell returns from her trip away to discuss the benefits of disconnecting ...

    Lush Digitalin Content- 4 readers -
  • 12 Blogging Rules Every Content Marketer Should Follow

    Are you getting the most out of your company blog? Many brands start a blog by writing posts based on gut-feel rather than strategic guidelines, and with this approach feel unsatisfied by the results they receive. To help you cut through the clutter and grow your audience follow these 12 rules. 1) Publish on a regular schedule Adopting a regular blogging schedule is crucial to ...

    Lush Digitalin Content- 18 readers -
  • Brand Newsroom 56: Snowballing Social Media Crises

    In the world of social media, posts from your private life are publicly accessible; with one quick Google search, your social media profiles can be linked to your company. So what should you be wary of when posting online? This week, James Lush and Nic Hayes of the Brand Newsroom team discuss how social media activity of an individual can i ...

    Lush Digitalin Social Content- 17 readers -
  • Brand Newsroom 55: Assembling the Right Team

    In any digital project there are considerations to be made when selecting a team. Should your team be project managed in-house, or should you outsource to an agency? Should you choose a local designer, or opt for a designer in another country for a lower fee? This week the Brand Newsroom team clear the air. I ...

    Lush Digitalin Content- 21 readers -
  • Brand Newsroom 54: Content Marketing World Roundup

    Now that Content Marketing World USA has packed up for another year, what can we take away from the event? This week the Brand Newsroom team discuss highlights and standouts from Content Marketing World 2015, in light of Sarah Mitchell’s return from presenting at the event. How should Australian marketers feel now that C ...

    Lush Digitalin Content- 25 readers -
  • Brand Newsroom 53: Localised Content With Global Appeal

    The age of digital technology has enabled brands to reach new heights when it comes to building audiences. But with new opportunities comes new challenges, and when you have a global audience, how do you create content to target individual customer needs? This week the Brand Newsroom team discuss how to create localised content that appeals to a global ...

    Lush Digitalin Content- 15 readers -
  • How to Win Over Editors and Influence Journalists

    In late 2014, the bosses behind car sharing app Uber decided to do something about their terrible reputation in the press. While users often raved about the service, the media focussed on the company’s aggressive approach to competition, accusations of bullying, and what seemed to be a willingness to bring on a public quarrel with anyone who criticised it or its management team.

    Lush Digitalin Content How To's- 14 readers -
  • Brand Newsroom 51: Online Reviews for Your Brand

    Has your business been reviewed online? From a marketing perspective, review websites like Yelp allow brands to target a highly influential audience, with 40% of users aged 18-35 and another 40% with a self reported income of over 100k. So how should brands approach online review sites, and how should t ...

    Lush Digitalin Social Content- 10 readers -
  • Where Content Marketing Fails

    We’ve all been there. A sale is lost because your frontline staff doesn’t know what’s going on in the rest of the company. Like many people, I love to research online before making a decision on purchasing a product. Many brands have content marketing working for them online but forget to communicate the what, why and how of their content to key frontline staff making the sale.

    Lush Digitalin Content- 10 readers -
  • Content Marketing Trends of 2015

    Were you satisfied with your content marketing results in 2014? Want to improve your investment plans in the second half of this year? Experts and industry leaders predicted 2015 would be a big year for content marketing. Now that we have surpassed the mid-year hump, it’s time to see if these predictions have come true.

    Lush Digitalin Content- 15 readers -
  • Brand Newsroom 48: Authenticity vs Over-Sharing

    How much of our personal values should we be publicly sharing? While it’s commonly agreed that honesty creates the most effective content, should marketers be wary of a line between authenticity and over-sharing? Recently a press release from Hubspot was in the spotlight for it’s unusually honest approach. This week, the Brand N ...

    Lush Digitalin Content- 9 readers -
  • Why No One Cares About Your Story and How to Change It

    One of the most common complaints I hear from brands is “why can’t I get coverage in the media?” When you then ask brands about the story they’re trying to sell, the answer usually becomes clear quite quickly. Often they simply don’t have a story to tell. Traditional media is a finite resource. The newspaper only has so many pages, the TV news bulletin only lasts for so many minutes, and so on.

    Lush Digitalin Content How To's- 8 readers -
  • Sound: Achieving Greatness in Film Production

    The blog series Achieving Greatness in Film Production discusses the important elements making your production heard above your competitors. Both colour and composition have been covered in previous posts. In part four, the impact of sound design and how it can add value or lead to absolute disaster is explored in detail.

    Lush Digital- 7 readers -
  • Brand Newsroom 47: Road to Content Marketing Success

    Do you have a story to tell about your content marketing journey? Ryan Northover, Marketing Strategist at Ventura Home Group, joins the Brand Newsroom team to talk about building content brands. Ventura have been particularly successful with content marketing even though Ryan and his team faced some challenges along the way.

    Lush Digitalin Content- 19 readers -