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Leaving the blogging badge behind and taking on a new mantle of ecommerce merchant is a big step. You will need to consider how it will affect your current branding and readership, as well as flesh out a structured promotional plan and content strategy for your new online store. Here are the mains considerations for any blogger wishing to become an ecommerce entrepreneur.
Working with a limited budget can be one of the most frustrating aspects of marketing and SEO, but limited resources shouldn’t curtail you. Local SEO relies on customer engagement and strategic planning from the business owner. However, once you get the ball rolling, the traffic and customers should start flowing.
Content Marketing Institute defines content marketing as a technique that pertains to the creation and distribution of content for the purpose of attracting and acquiring a target audience. Content created and distributed must be valuable, relevant and consistent enough to attract the right audience.
“Viral” is one of the most sought after statuses in the marketing and advertising world because aside from total awesome-ness. It means loads of other people are sharing content for you… and who wouldn’t want that? When we put a lot of effort into our work, we want people to appreciate! However, maximizing your channels to reach your target audience and beyond requires, you ...
Google is currently working on implementing a new standard for mobile websites, called Accelerated Mobile Pages, also known as AMP. This is an initiative taken by Google in cooperation with Twitter, and are meant as their version of Facebook’s Instant Articles and Apple’s News. Because websites using AMP markup on their pages now has the chance to be promoted in the top of t ...
The digital age we live in today has unleashed a plethora of opportunities for businesses to market their products and services in a quick and cost-efficient manner. Social Media is one such quintessential tool, which can help you reach and connect with millions of potential customers, effortlessly.