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What’s your favourite content medium? I’d be willing to bet white papers didn’t come to mind. It’s a fact that more accessible digital marketing mediums, such as eBooks, blog posts, webinars, and informative videos, have begun to gradually replace the stodgy and longstanding white paper. Research suggests that B2B buyers are more interested in content that relays information ...
It’s 2017, and the marketing world is still talking about ‘getting into digital’. For reference, that’s more than twenty years since the internet graduated to a world-conquering visual platform. Even the advent of the digital watch over 40 years ago might have been a hint. The day when advertising would need to adapt to new platforms has not just been encroaching in recent y ...
Small business owners are individuals who privately own a business entity with the primary aim of getting profit. They also have the advantage of qualifying for preferential tax policies depending on the industry and mostly the country. Moreover, they can easily apply for government support. However, like any other business, small business owners need a marketing strategy fo ...
“I am not getting enough leads anymore!” Are you familiar with this phrase? You might have uttered it yourself. Why? Because regardless of the marketing strategies you try, you are not experiencing new growth in your business. It is as if your business has hit a brick wall. Fortunately, you are not alone.
“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can.” – Jon Morrow You are working harder with comprehensive blog posts, optimizing for popular keywords and making promotion on social media. You are following the expert advice, writing the posts of recommended length, posting with optimum frequency and keep on following the mantra “Content is King.
When it comes to business marketing, SEO (Search Engine Optimization) is one of the most misinterpreted and misunderstood terms. The inequitable characterization of SEO is the idea that is always taken out of context that made many business people forget it’s value and importance as part of a robust and efficient marketing plan for small, midsize and large businesses.
In the last couple of years, social media platforms have been established as the most powerful platforms that allow developers to promote their applications to a wide audience. There are various social media platforms like Twitter, Facebook, Instagram, etc. that allow all developers to build an audience of potential buyers.
Good logos do not come up overnight; they require plentitude of attention and consideration. There are memorable logo designs like McDonald’s, Twitter, Apple, Chanel, etc. that can turn heads of the crowd and then there are those famous-logo disasters, such as Kraft Foods, Bing, and Verizon, that are capable enough to hurt your brand repute in a glance.
The whole idea of having a website is to have somewhere people find out about your company, its products or services and even information about the general industry. Thus when you write a blog post, update web content or launch a product or service, you expect to see more traffic and engagement being driven to your site. This requires you to work and set out the following simple SEO strategies.
Having an e-commerce business allows the marketer to learn things that any business course can’t teach. Having a website to sell products is an excellent way to earn money. Instead of having problems paying rent and other utilities, it is easier opening an online store to sell the products to everyone everywhere.
Having an online store can be a very lucrative venture for any entrepreneur, provided they understand and adhere to the guidelines and rule sets of Ecommerce management. There are many roadblocks your online business will come across every day, and in order to prevent these roadblocks from halting your company’s progress, you need to understand and master the three principles ...
Web-based social networking is an extremely prevalent stage for showcasing any business today. According to social media statistics, in the year 2016, Instagram has nearly 500 million users. The reasons behind this huge number is its updated features such as Instagram video, Instagram stories, Instagram direct, etc.
Consumers nowadays rely on searching for a particular product by shopping online. That’s why online reviews are also essential because they help customers decide which products to purchase. 71% of e-shoppers mostly read the product reviews before making a decision to buy anything. Consumer reviews are something that most customers want to see before deciding on anything.
Adobe Photoshop is extensively used by web designers to display their creativity while designing websites. Sometimes, using this software can be quite difficult, complicated and time-consuming when you have several web projects pending. Therefore, sooner or later, every web designer requires some Photoshop resources or tools to save the precious time, speed up the routine wo ...
What will be a life without content? Just imagine… If there was no content, what will happen to all the websites around the web? What if the marketing campaigns were running without content? What if the newspapers starts coming out with only visual news? And, the most important part on what basis Google will assess the legitimacies of the websites.I know it is really hard to digest… Yes it is.
Setting up an e-commerce business is relatively easy and less expensive. However, with approximately 80 percent failure rate, running a successful online store is easier said than done. The lack of relevant traffic is one of the key reasons why most e-commerce companies fail to take off. Thankfully, blogging can help you generate tons of traffic in relatively less time, if done right.
Everybody can make mistakes and learn from them but when it comes to creation of your own logo, mistakes are probably the first thing you want to avoid. Sometimes these mistakes can be fatal and cause more damage to your business than a bad management or wrong business decisions. We offer you a list of Top 10 Crucial Mistakes When Creating a Logo.
You have an excellent content on your site, significant traffic coming from social networks, referrals, getting sales conversion but if your site is not listed in the top searches of the search engines, then it is the time to think and work on optimizing your site for search engines. According to the Google search statistics, Google’s share of mobile organic search is 89% wh ...
When you have a passion for writing then there is nothing that should stop you from doing it all the time. But I’m sure some of you are thinking that you don’t have time or it’s not worth your time if it doesn’t pay and you could be earning instead. Well you can make money from writing and if you do it really well and you know your stuff or know how to research then there i ...
CPM, CPC, CPA…on and on, and so on. If ad tech is anything, it is an alphabet soup of epic proportions. The concepts behind the campaign acronyms are simple, but integrating them into your ad strategy isn’t. However, to succeed in maximizing the return on investment of your ad spend, you must know how to use these campaign options in an integrated fashion.