ted dhanik

  • Understanding the Importance of Inventory Quality Guidelines (IQG)

    Buying media online is not unlike shopping for a mattress. A consumer may see a mattress at one store that they want to buy, not realizing that at another store, the very same piece is a lower price because it is under a different name. This scenario makes it very difficult for the buyer to know exactly what they are getting; the same goes for online advertising, where units a ...

    Marketing Technology Blog- 10 readers -
  • Why you should be using out-stream video ads

    Digital video ad spend in the US is on the rise, with eMarketer expecting it to reach $9.84 billion and represent 19.6 percent of total digital ad spending this year and reach $16.69 billion by 2020. But as this channel grows to account for 13.3 percent of total digital ad dollars, advertisers are stifled by the limited supply of true pre-roll inventory available in the marketplace.

    Marketing Land- 10 readers -