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  • 7 more tips to improve your content creation

    The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its performance is at the forefront of many marketers’ minds. At the Summit on Content Marketing earlier this summer, I gave a presentation on “15 ways to improve your content writing”.

    Search Engine Watchin Social Content- 14 readers -
  • 8 tips for improving your content creation

    The rise of content marketing has brought content creation to the forefront for all businesses. This makes it more important than ever to explore the best ways to create effective content. The definition of effective content for every business may be different, but in general, it still has to bring you closer to your goals. That’s why effective content has to resonate with your target readers.

    Search Engine Watchin Content- 12 readers -
  • Meeker’s Report on the state of advertising and trends to watch out for

    Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago. The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, as well as a forecast for what is likely to come.

    Search Engine Watchin Mobile- 20 readers -
  • PPC 101: Eight tips to get started

    PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach.

    Search Engine Watchin Paid Search- 9 readers -
  • The psychology of language for paid search

    The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an interesting presentation in Brighton SEO, offering useful tips on how to improve your language when creating PPC copy. According to Sophie Turton, people don’t buy what you do, they buy why you do it – that’s w ...

    Search Engine Watchin Paid Search- 26 readers -
  • How to use Search Console for quick SEO wins

    SEO doesn’t have to be complicated. Here’s how a closer look at Google Search Console can lead to quick SEO wins. There’s no need to have a lot of technical knowledge to achieve quick SEO wins. Google’s Search Console, for example, can lead to great insights, provided that you’re eager to explore them.

    Search Engine Watchin SEO How To's- 26 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we are exploring the future of voice search, while Google is determined to get rid of fake listings. Moreover, ecommerce brands explore the importance of site speed, with Google launching an A/B testing tool to make our lives easier.

    Search Engine Watchin Social Paid Search- 26 readers -
  • 6 tips for creating content to capture short attention spans

    It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8 seconds, however, how can you ma ...

    Search Engine Watchin Content- 12 readers -
  • How to create SEO-friendly content

    Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.

    Search Engine Watchin SEO Content How To's- 21 readers -
  • Challenges and opportunities for inbound marketing in 2017

    It’s not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. What do we need to know, then, about inbound marketing in 2017? Content can be a powerful tool for a business when used strategically, and that’s how inbound marketing has become an effective method of capturing leads and increasing traffic.

    Search Engine Watch- 25 readers -
  • How marketers can dive into growth marketing

    Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing.

    Search Engine Watchin Social How To's- 24 readers -
  • What we can learn from the latest trends in voice search

    Voice search is currently experiencing exponential growth, and some interesting trends are emerging with regard to how people are using it. Voice search is already a fast-growing movement in the search industry, and the latest figures indicate that it’s starting to win ground in daily use. Digital marketing agency Stonetemple has recently published a study on how Americans us ...

    Search Engine Watch- 23 readers -
  • Valentine’s Day insights for digital marketers

    Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience? More than 50% of adults celebrate Valentine’s Day, which means that this is a great opportunity for marketers to promote their products in the most appealing way.

    Search Engine Watch- 22 readers -
  • The social media marketing checklist your business needs in 2017

    As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every br ...

    Search Engine Watchin Social- 24 readers -
  • Top B2B content marketing metrics for 2017

    A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the year to evaluate your content marketing strategy and focus on the latest trends that will take your B2B marketing plan to the next level.

    Search Engine Watchin Mobile EMail Content- 22 readers -
  • Five quick tips to boost your SEO in 2017

    It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though. New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek for the best ways to boost your SEO presence to improve authority, value and ranking.

    Search Engine Watchin SEO- 33 readers -