tereza litsa

  • What makes social videos so effective?

    As video content in social media increases, how can brands use it more effectively? Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds. How do you measure the effectiveness of a video in social media and what makes it appealing in just a few seconds? IPG Media ...

    Search Engine Watch- 7 readers -
  • How the rise of user-generated content is changing marketing

    User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content? I recently talked to Rachel Meranus, Chief Marketing Officer at Olapic about the popularity of user-generated content and the recent trends marketers need to know.

    Search Engine Watchin Content How To's- 16 readers -
  • Seven ways marketers can use Twitter Moments

    Twitter has opened Moments to all users and is therefore taking curation to the next level. What does this mean for brands? Twitter Moments used to be a curation of the best tweets of the day; an overview of the news and the important tweets you need to check out. It may not have reached the level of adoption Twitter was hoping for, but it was still an interesting perspective ...

    Search Engine Watchin Social- 4 readers -
  • What makes people follow or unfollow a brand?

    Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful social presence for a brand should start with an understanding of its audience, as this will offer the insights on what content to create. This can affects its online reputation, its authority, its marketing efforts, and even its sales.

    Search Engine Watch- 10 readers -
  • Top trends marketers need to know for the holiday season

    The holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends should they look out for? There’s a big marketing opportunity during the holiday shopping season, but there’s also a challenge of listening to consumers’ demands and delivering the right message to them.

    Search Engine Watchin Display Mobile- 13 readers -
  • 15 writing tips to rank higher on social and search results

    Online writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writing for the web. There’s no need to think of Google every time you’re writing a new post, but it’s still useful to understand what makes a piece of content effective, both in social and search results.

    Search Engine Watchin Social- 20 readers -
  • How to take advantage of Facebook Video’s creative opportunities

    We are living in a video-first world, where moving images are at the heart of all apps and services. Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year. During Social Media Week, Ian Crocombe, Regional Head of Facebook’s Creative Shop presented all the opportunities that video content ma ...

    Search Engine Watchin Social How To's- 8 readers -
  • Five tips to maximise content ROI for every industry

    An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, especially when it involves different industries. Content creation and distribution depends on the particular audience for each occasion, and that’s why each industry has its own “rules” to follow.

    Search Engine Watchin Social Content- 8 readers -
  • Nine ways brands can improve emotional connections with customers

    It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to a bond with multiple benefits. Emotionally engaged customers have a higher lifetime value, as they tend to be loyal, satisfied, and ready to proceed to a new purchase. According to Harvard Business Review, emotionally engaged customers are also: ...

    Search Engine Watch- 7 readers -
  • Why local search should be part of your ecommerce strategy

    As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder & Managing Director of MiShop.local delivered an interesting presentation at BrightonSEO on the difference between global and local marketing and how a physical presence can help local search.

    Search Engine Watch- 8 readers -
  • Five keyword myths you need to forget right now

    Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them. Laura Hogan, Head of Search in Ricemedia, decided to focus on keyword myths in her presentation in Brighton SEO, and it was a useful reminder on all the misconceptions around keywords in the SEO industry.

    Search Engine Watch- 13 readers -
  • How to master Facebook advertising and targeting

    Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and Social at DealerOn, delivered a very informative presentation at Brighton SEO last week, describing all the advertising options that Facebook offers along with the impressive targeting you can achieve.

    Search Engine Watch- 11 readers -
  • How a strategy for customer reviews can impact SEO #BrightonSEO

    Chris Bullick, Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week about how reviews can affect purchasing decisions and what this means for SEO. When we start discussing the idea of adding reviews to a brand’s strategy, here are the most persuasive stats to support this decision: 90% of consum ...

    Search Engine Watchin Social SEO How To's- 7 readers -
  • How social proof can boost SEO

    Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts. Social proof is the attempt to build credibility and trust towards your business by showcasing what others think of it. Instead of promoting your business on your own, you are doing it through others, whether they are experts, celebrities, or simply your customers, helping ...

    Search Engine Watchin SEO How To's- 11 readers -
  • 12 video SEO tips to improve your rankings

    Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of SERPs. So consider the following video SEO tips… 1) Add value As common as it may sound, your ...

    Search Engine Watch- 5 readers -
  • Six steps for an effective B2B content marketing strategy

    There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? It’s impressive that 88% of B2B marketers use content marketing this year, but only 30% of them rate their efforts as effective. How do you bridge such a big gap then between the planning and the implementation and what makes your content market ...

    Search Engine Watchin EMail Content- 7 readers -
  • Snapchat moves into personalised mobile search

    Is Snapchat considering an expansion into contextual search as a way to experiment with new promising features? Snapchat is not ready to surrender from the continuous effort to stay competitive and although a battle with Facebook and Instagram may be hard, it is still examining new paths to expand, hoping to maintain its relevance.

    Search Engine Watch- 6 readers -
  • 11 SEO myths to forget in 2016

    You may be surprised at how common some SEO myths still are in 2016, so it’s definitely time to leave them behind. Whether you’re an expert or a beginner at SEO, it’s always useful to compile all the myths you read about, so you can work out for yourself the ones you actually need to be worried about. What would you add to this list of the most common SEO myths? 1.

    Search Engine Watch- 23 readers -