tereza litsa

  • 6 tips for creating content to capture short attention spans

    It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8 seconds, however, how can you ma ...

    Search Engine Watchin Content- 7 readers -
  • How to create SEO-friendly content

    Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.

    Search Engine Watchin SEO Content How To's- 15 readers -
  • Challenges and opportunities for inbound marketing in 2017

    It’s not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. What do we need to know, then, about inbound marketing in 2017? Content can be a powerful tool for a business when used strategically, and that’s how inbound marketing has become an effective method of capturing leads and increasing traffic.

    Search Engine Watch- 20 readers -
  • How marketers can dive into growth marketing

    Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing.

    Search Engine Watchin Social How To's- 13 readers -
  • What we can learn from the latest trends in voice search

    Voice search is currently experiencing exponential growth, and some interesting trends are emerging with regard to how people are using it. Voice search is already a fast-growing movement in the search industry, and the latest figures indicate that it’s starting to win ground in daily use. Digital marketing agency Stonetemple has recently published a study on how Americans us ...

    Search Engine Watch- 16 readers -
  • Valentine’s Day insights for digital marketers

    Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience? More than 50% of adults celebrate Valentine’s Day, which means that this is a great opportunity for marketers to promote their products in the most appealing way.

    Search Engine Watch- 13 readers -
  • The social media marketing checklist your business needs in 2017

    As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every br ...

    Search Engine Watchin Social- 20 readers -
  • Top B2B content marketing metrics for 2017

    A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the year to evaluate your content marketing strategy and focus on the latest trends that will take your B2B marketing plan to the next level.

    Search Engine Watchin Mobile EMail Content- 16 readers -
  • Five quick tips to boost your SEO in 2017

    It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though. New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek for the best ways to boost your SEO presence to improve authority, value and ranking.

    Search Engine Watchin SEO- 26 readers -
  • Google tests its own user ratings for movies

    Google has decided to experiment with user ratings for movies and TV shows. Is this a new permanent feature? There seems to be an initial attempt from Google to introduce user ratings in its search results for movies and TV shows. A selected sample of testers noticed a thumbs up and thumbs down sign on the special box that offers more details about a movie.

    Search Engine Watchin Google- 14 readers -
  • The problem with Facebook’s miscalculated metrics

    Facebook announced another glitch with its metrics and marketers start wondering whether they can really trust the social network’s measuring methods. It’s the third time in the last three months that Facebook reports a problem with its metrics and this has affected its credibility among marketers and publishers.

    Search Engine Watchin Social- 8 readers -
  • How neuroscience can help increase engagement with mobile users

    Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects the human behaviour. How can all these apply to the demanding mobile audience? It’s not easy to be effective with the ever-increasing mobile audience, but emotion along with memory can contribute to a more meaningful relationship between a brand and a target user.

    Search Engine Watchin How To's- 17 readers -
  • Did Facebook find a way to deal with fake news?

    There’s been extensive discussion during the past weeks about Facebook’s fake stories and whether they have contributed to the results of the US elections. Mark Zuckerberg has decided to address this issue and announce Facebook’s future plans. There is a great controversy regarding fake stories on social media and how they may affect users’ opinions over a subject, and Faceboo ...

    Search Engine Watchin Social- 6 readers -
  • How speed affects your site’s performance [infographic]

    Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should be prolonged (or repeated) and t ...

    Search Engine Watch- 16 readers -
  • How Black Friday can lead to valuable organic search opportunities

    Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black Friday is a perfect retail opportunity, but it still requires the proper analysis of data to create a strategy that will lead to desired results. According to Adobe Digital Index, US online sales on Black Friday increased by 14.

    Search Engine Watchin How To's- 14 readers -
  • Eight content marketing trends to think about in 2017

    It’s time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Content marketing is an integral part of a digital marketing strategy, and as it grows even more popular in 2016, it’s time to maximise its effectiveness in 2017 and examine all the new possibilities that may be useful for your brand.

    Search Engine Watchin Content- 23 readers -
  • How to create an effective digital marketing strategy

    A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy.

    Search Engine Watchin How To's- 27 readers -