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Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects the human behaviour. How can all these apply to the demanding mobile audience? It’s not easy to be effective with the ever-increasing mobile audience, but emotion along with memory can contribute to a more meaningful relationship between a brand and a target user.
There’s been extensive discussion during the past weeks about Facebook’s fake stories and whether they have contributed to the results of the US elections. Mark Zuckerberg has decided to address this issue and announce Facebook’s future plans. There is a great controversy regarding fake stories on social media and how they may affect users’ opinions over a subject, and Faceboo ...
Hashtags certainly aren’t new on social platforms, but do you really know how to maximise their effectiveness? It’s not easy to apply a hashtag strategy for all social networks, as each one has its own rules. However, you can still analyse what works for each platform and adapt your habits for the future posts.
Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should be prolonged (or repeated) and t ...
Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black Friday is a perfect retail opportunity, but it still requires the proper analysis of data to create a strategy that will lead to desired results. According to Adobe Digital Index, US online sales on Black Friday increased by 14.
It’s time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Content marketing is an integral part of a digital marketing strategy, and as it grows even more popular in 2016, it’s time to maximise its effectiveness in 2017 and examine all the new possibilities that may be useful for your brand.
A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy.
Instagram may be among the most popular social platforms, but this doesn’t mean that the interaction rate cannot be affected by the increasing number of brands joining it. How can you maintain your own interaction rate? Instagram has seen an impressive growth in the past years and its recent addition of live stories provided more reasons for a user (and a brand) to try it out.
Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation? As social media usage increases and people feel more comfortable expressing their opinions through all the platforms, online reputation management becomes even more crucial for every business trying to promote its services.
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic search.
Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s searches? Online search is the most popular way to discover a Halloween costume nowadays, as according to National Retail Federation, 35% of adults rely on searching to find their costumes.
As video content in social media increases, how can brands use it more effectively? Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds. How do you measure the effectiveness of a video in social media and what makes it appealing in just a few seconds? IPG Media ...
User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content? I recently talked to Rachel Meranus, Chief Marketing Officer at Olapic about the popularity of user-generated content and the recent trends marketers need to know.
Twitter has opened Moments to all users and is therefore taking curation to the next level. What does this mean for brands? Twitter Moments used to be a curation of the best tweets of the day; an overview of the news and the important tweets you need to check out. It may not have reached the level of adoption Twitter was hoping for, but it was still an interesting perspective ...
Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful social presence for a brand should start with an understanding of its audience, as this will offer the insights on what content to create. This can affects its online reputation, its authority, its marketing efforts, and even its sales.
The holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends should they look out for? There’s a big marketing opportunity during the holiday shopping season, but there’s also a challenge of listening to consumers’ demands and delivering the right message to them.
Online writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writing for the web. There’s no need to think of Google every time you’re writing a new post, but it’s still useful to understand what makes a piece of content effective, both in social and search results.
We are living in a video-first world, where moving images are at the heart of all apps and services. Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year. During Social Media Week, Ian Crocombe, Regional Head of Facebook’s Creative Shop presented all the opportunities that video content ma ...
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not many brands that can explain the power of visual storytelling as well as National Geographic, a media brand with a history of 128 years in science and photography that uses all its resources to create a compelling social presence.
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, especially when it involves different industries. Content creation and distribution depends on the particular audience for each occasion, and that’s why each industry has its own “rules” to follow.