tereza litsa

  • PPC 101: Eight tips to get started

    PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach.

    Search Engine Watchin Paid Search- 9 readers -
  • The psychology of language for paid search

    The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an interesting presentation in Brighton SEO, offering useful tips on how to improve your language when creating PPC copy. According to Sophie Turton, people don’t buy what you do, they buy why you do it – that’s w ...

    Search Engine Watchin Paid Search- 19 readers -
  • How to use Search Console for quick SEO wins

    SEO doesn’t have to be complicated. Here’s how a closer look at Google Search Console can lead to quick SEO wins. There’s no need to have a lot of technical knowledge to achieve quick SEO wins. Google’s Search Console, for example, can lead to great insights, provided that you’re eager to explore them.

    Search Engine Watchin SEO How To's- 21 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we are exploring the future of voice search, while Google is determined to get rid of fake listings. Moreover, ecommerce brands explore the importance of site speed, with Google launching an A/B testing tool to make our lives easier.

    Search Engine Watchin Social Paid Search- 19 readers -
  • 6 tips for creating content to capture short attention spans

    It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8 seconds, however, how can you ma ...

    Search Engine Watchin Content- 11 readers -
  • How to create SEO-friendly content

    Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.

    Search Engine Watchin SEO Content How To's- 18 readers -
  • Challenges and opportunities for inbound marketing in 2017

    It’s not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. What do we need to know, then, about inbound marketing in 2017? Content can be a powerful tool for a business when used strategically, and that’s how inbound marketing has become an effective method of capturing leads and increasing traffic.

    Search Engine Watch- 23 readers -
  • How marketers can dive into growth marketing

    Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing.

    Search Engine Watchin Social How To's- 16 readers -
  • What we can learn from the latest trends in voice search

    Voice search is currently experiencing exponential growth, and some interesting trends are emerging with regard to how people are using it. Voice search is already a fast-growing movement in the search industry, and the latest figures indicate that it’s starting to win ground in daily use. Digital marketing agency Stonetemple has recently published a study on how Americans us ...

    Search Engine Watch- 17 readers -
  • Valentine’s Day insights for digital marketers

    Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience? More than 50% of adults celebrate Valentine’s Day, which means that this is a great opportunity for marketers to promote their products in the most appealing way.

    Search Engine Watch- 16 readers -
  • The social media marketing checklist your business needs in 2017

    As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every br ...

    Search Engine Watchin Social- 23 readers -
  • Top B2B content marketing metrics for 2017

    A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the year to evaluate your content marketing strategy and focus on the latest trends that will take your B2B marketing plan to the next level.

    Search Engine Watchin Mobile EMail Content- 17 readers -
  • Five quick tips to boost your SEO in 2017

    It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though. New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek for the best ways to boost your SEO presence to improve authority, value and ranking.

    Search Engine Watchin SEO- 32 readers -
  • Google tests its own user ratings for movies

    Google has decided to experiment with user ratings for movies and TV shows. Is this a new permanent feature? There seems to be an initial attempt from Google to introduce user ratings in its search results for movies and TV shows. A selected sample of testers noticed a thumbs up and thumbs down sign on the special box that offers more details about a movie.

    Search Engine Watchin Google- 18 readers -
  • The problem with Facebook’s miscalculated metrics

    Facebook announced another glitch with its metrics and marketers start wondering whether they can really trust the social network’s measuring methods. It’s the third time in the last three months that Facebook reports a problem with its metrics and this has affected its credibility among marketers and publishers.

    Search Engine Watchin Social- 13 readers -
  • How neuroscience can help increase engagement with mobile users

    Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects the human behaviour. How can all these apply to the demanding mobile audience? It’s not easy to be effective with the ever-increasing mobile audience, but emotion along with memory can contribute to a more meaningful relationship between a brand and a target user.

    Search Engine Watchin How To's- 20 readers -