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The trouble is, while email is a powerful communication channel it’s also very crowded and transient. Just as quickly as a donor might arrive at your donation page, they could lose interest or delete the message. Nonprofits must craft smart, engaging emails that their supporters open, read, and act on.
All organizations know that email marketing is a critical component of donor engagement and gift solicitation. Yet, it’s obvious that people are inundated with email: personal, work, and promotional messages drown inboxes daily. When your email does get opened and read, how should you structure your email to improve your chances of engaging the reader? In this post, we’ll cov ...
It’s easier than ever for nonprofits to stay connected with the people who matter most to their organization. While newer technology has brought some enormous benefits, it also comes with also some challenges. Marketers need to consider widely different channels to reach all the right audiences. Besides that, they need to stand out.
As nonprofit professionals know, holiday giving is no picnic. The prevalence of online fundraising and growing popularity of #GivingTuesday have only galvanized nonprofits to maximize holiday giving online. The value of holiday giving campaigns cannot be overstated: Around 30 percent of annual online gifts are made in December and donors give 80 percent larger gifts on average in December.