Tessa Wegert

  • How 3 UK Brands Reached Their Audiences With Great Content

    While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric approach to marketing coverage. With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the conte ...

    Tessa Wegert/ The Content Strategistin Content How To's- 40 readers -
  • 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

    In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. While the sophisticated magazine could have easily been mistaken for Elle, Harper’s Bazaar, or a premium ...

    Tessa Wegert/ The Content Strategist- 26 readers -
  • 5 Content Marketing Trends Sweeping Europe

    Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior.

    Tessa Wegert/ The Content Strategist- 22 readers -
  • How 3 U.K. Companies Became High-Class Publishers

    While U.K. and U.S. brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute, 88 percent of U.K.

    Tessa Wegert/ The Content Strategistin How To's- 9 readers -
  • 4 Content Marketing Trends Dominating the U.K.

    According to the Content Marketing Institute, 85 percent of marketing professionals in the United Kingdom now use content marketing, and 64 percent increased their spending in 2015. As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand mess ...

    Tessa Wegert/ The Content Strategistin Display Content- 39 readers -
  • The Double-Edged Sword of Heritage Content

    Winston Churchill once said, “History will be kind to me, for I intend to write it.” Sure, he was talking about global politics, but on a basic level, Churchill was thinking about legacy. And now, almost 70 years later, brands are thinking along the same lines, creating content that tells and shapes the history of their companies.

    Tessa Wegert/ The Content Strategistin Content- 14 readers -
  • State of Content Marketing: Europe

    Call it crazy, but Adidas went into the FIFA World Cup in Brazil with the singular, ambitious goal of dominating the event on social media. To do so, the brand would have to compete against dozens of sponsors, including heavy hitters like Coca-Cola, Sony, McDonald’s, and Hyundai. But Adidas had an edge.

    Tessa Wegert/ The Content Strategistin Content- 27 readers -
  • The New Hollywood: Why Brands Are Making Movies

    penteeing a movie produced by a brand used to be rare. Dealing with the high production costs of Hollywood—and the domination of the 30-second TV spot—made branded films more of an experimental venture for the select few that could afford it. In 2015, however, the brand film floodgates finally opened.

    Tessa Wegert/ The Content Strategist- 23 readers -