the daily egg

  • Optimize Your Sales Funnel: The Top, Middle & Bottom-Line

    So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and your sales funnel will be live — effortlessly reeling in new customers, lowering your bounce rates and sending sales through the roof. Right? Hmm, maybe not. If you’re dealing with lackluster results from your maraketing and are looking for a w ...

    The Daily Eggin Content- 16 readers -
  • Why Ugly Website Design Often Converts (Better)

    “Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic view of website design, but it’s not completely incorrect. The typical “ugly” website looks like it was designed 10 years ago by a high school computer whiz.

    The Daily Egg- 17 readers -
  • 5 Schoolboy Errors That Ruin Your Split Test Results

    Split testing. The infallible process that adds an element of science to the art of optimizing your page’s copy and presentation. I say infallible, but can you really place all of your trust in split testing? I know I’m preaching to the choir here and don’t need to outline the usefulness of a decent A/B campaign.

    The Daily Egg- 19 readers -
  • Why Site Speed Matters to CROs

    There’s an old adage that a woman decides whether or not she’s interested in a man 30 seconds after meeting him. A study in 2010 actually suggests that this figure is closer to 3 minutes. Either way, the point remains that first impressions are extremely important. Those of us over a certain age might remember being patient enough to leave the computer running all night to ...

    The Daily Egg- 16 readers -
  • How to Apply the Psychology of Persuasion To YOUR Business

    Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably even seen the full list of principles on numerous occasions. Reciprocity, Consistency, Social Proof, Liking, Authority, & Scarcity These principles tend to dictate the way we behave in society, an ...

    The Daily Eggin How To's- 20 readers -
  • 10 Fill-In-The-Blank Headlines That Convert

    Tips, tricks, and techniques are great, but sometimes you aren’t looking to learn a hundred different marketing skills. Sometimes you just want to plug in something that works and move on to #97 on your list of must-do tasks. If you want to learn the art/science of headline writing, start here… or here, here, here, and here.

    The Daily Egg- 7 readers -
  • How to Take Your Landing Page from Meh to Marvelous

    The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to make assumptions.

    The Daily Eggin How To's- 11 readers -
  • Customer Choice and Conversion: Less Is More

    There’s an ice cream shop in Vancouver called the International Ice Cream Factory. It’s not just an ice cream shop. It’s a tourist destination. The attraction? 218 flavors of ice cream on site! And those aren’t just variations of chocolate and vanilla. They’ve got flavors like wasabi and tofu. Visiting the place is an event.

    The Daily Egg- 11 readers -
  • Blogging on LinkedIn – Can It Convert?

    LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but in February, the site opened the facility to even more people, with the results that there are hundreds (maybe thousands) of new posts daily. Of course, participation in this new channel requires yet more content.

    The Daily Eggin Content Twitter Blogging- 10 readers -
  • Pricing Tips: How to Compete on Price (Without Going Bust!)

    It used to be that Web-only retailers could get away with checking their competitors’ prices, at most, once a week. Now, with e-tail behemoths like using dynamic prices to shift pricing on a dime (particularly on in-demand products), other retailers have to scramble to catch up. Is this something you can or should catch up with? Maybe. Maybe not.

    The Daily Eggin Google How To's- 9 readers -
  • 5 eCommerce Fails and Fixes

    Recently, I shared the reasons why Amazon is so successful from an eCommerce point of view. Wouldn’t it be great if everyone had that good an experience everywhere? Sadly, on many sites the shopping experience leaves a lot to be desired, but it doesn’t have to be that way. Here are some of the common eCommerce fails shoppers encounter, along with tips on how websites could do better.

    The Daily Egg- 7 readers -
  • Why Choosing the Right Trust Seal Increases eCommerce Conversions

    When an online shopper lands on a website, a substantial amount of trust needs to be build in order to get their sale. With the number of sites available, it’s difficult for them to know which ones are safe and whether entering their personal information could result in fraud. A survey conducted by Econsultancy/Toluna confirmed the power of trust seals when it asked participa ...

    The Daily Egg- 6 readers -
  • Defining Happiness: The Oft-Forgotten Key to Conversion (Part 1)

    Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still says): you must always be selling happiness. Andrew can market pretty much anything but one area of specialization is golf. In golf, it’s not hugely difficult to sell happiness. You can tell golfers they will hit the ball “longer than ever” and that will usually work, especially w ...

    The Daily Egg- 6 readers -
  • 8 Advanced Persuasion Techniques You Should Be Using on Your Landing Page

    The real skill in digital marketing is persuasion. It doesn’t matter how much retargeting you do or how many lightbox popups you make, if you don’t persuade customers, then you won’t make sales. Persuasion is a powerful skill. Once you learn some of the advanced techniques of persuasion, you will become an unstoppable force.

    The Daily Egg- 22 readers -
  • How to Optimize Your Call to Action Buttons for Conversion

    If you had to pack all your conversion wisdom and power into one tiny space, it would be the call to action button. It’s amazing how a single button can make or break an online business. I’ve spent a lot of money and a lot of time making sure that my call to action buttons are as optimized as possible.

    The Daily Egg- 9 readers -
  • How to Overcome Consumers` Top Objections to Purchase

    Most people don’t make purchases on a whim. We decide to buy something only after careful thought and consideration, especially if we are making purchases online and especially if those purchases cost more than $10. Nay, our first reaction on seeing a product is not to open our wallets but to question if we need the product.

    The Daily Egg- 14 readers -
  • Want Better Conversions? Try Breaking the Rules!

    Given the fairly unpredictable nature of societal trends and human response, conversion optimization is a remarkably scientific process. While conversion optimization rules are applied differently from website to website and market to market, the rules themselves remain constant. At it’s core, conversion optimization comes down to a rather simple process: take a set of establi ...

    The Daily Egg- 15 readers -