the editors

  • Yext’s IPO Could Raise All Boats in Local — And Herald Consolidation

    While Yext’s long-anticipated IPO announcement yesterday didn’t come as a huge surprise for those following local, the news that it was imminent still packed a punch. So we asked several luminaries to weigh in on what the offering might portend for the broader industry. Andrew Shotland, proprietor, LocalSEOGuide The entire local industry should be eager to see Yext’s IPO succeed.

    Street Fight- 36 readers -
  • A New Era for Street Fight

    Usually you come to Street Fight for the best news and commentary in local marketing and tech — but today we’ve got some news of our own. After nearly six years as a bootstrapped independent business, Street Fight has been acquired by Brandify, the Anaheim-based multi-location digital marketing platform for brands — and we couldn’t be more excited.

    Street Fight- 25 readers -
  • Street Fight’s 10 Most Popular Stories From 2016

    Street Fight’s 10 Most Popular Stories From 2016 December 30, 2016 by The Editors Leave a Comment Filed Under: Features In the local space, 2016 brought both consolidation and renewal. Major players like Yodle, ReachLocal and Constant Contact were acquired, while other companies experimented with innovations in bots and AI, VR/AR and a new generation of voice search.

    Street Fightin Affiliate EMail- 41 readers -
  • Street Fight Staff and Friends Predict 2017’s Top Stories (Part Two)

    As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into their crystal ball and offer prognostications for what they thought will be the biggest story (or stories) in local in 2017. This is the final installment in our annual series of predictions pieces. On Tuesday Freckle IoT’s Neil Sweeney weighed in with thoughts about the future of attribution.

    Street Fight- 38 readers -
  • Street Fight Staff and Friends Predict 2017’s Top Stories (Part One)

    As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into the crystal ball and offer prognostications for what they thought would be the biggest story (or stories) in local in 2017. We’ll be running their outlooks in two installments, the first today and the second tomorrow.

    Street Fight- 44 readers -
  • Foursquare Data Shows Shopping Patterns for Star Wars Fans and Trekkies

    Foursquare Data Shows Shopping Patterns for Star Wars Fans and Trekkies December 15, 2016 by The Editors Leave a Comment Filed Under: News Marking the release of the new Star Wars movie, Rogue One, today, Foursquare has put together an interesting infographic analyzing data from people who checked into Star Wars: The Force Awakens and Star Trek Beyond. Contrast ...

    Street Fight- 24 readers -
  • Local Visionary Awards Finalists Announced

    Local Visionary Awards Finalists Announced October 5, 2016 by The Editors Leave a Comment Filed Under: #SFSNYC, Local Visionary Awards Over 175 entries were received in the Local Visionary Awards, and 35 companies have emerged as finalists, on their way to the awards ceremony, to take place at Street Fight Summit 2016 on Oct. 25th in New York City.

    Street Fight- 14 readers -
  • HomeAdvisor CEO’s Top 7 Reasons Why You Shouldn’t Get Into the Home Services Market

    HomeAdvisor CEO’s Top 7 Reasons Why You Shouldn’t Get Into the Home Services Market September 19, 2016 by The Editors Leave a Comment Filed Under: #SFSNYC HomeAdvisor CEO Chris Terrill has been helping people find, furnish, decorate, organize and fix their homes since 2011. Before that, he helped people find mates, watch movies at home, and manage their weight. On Oct.

    Street Fight- 15 readers -
  • New Data Shows National Marketers Want to Place Dollars in Local Media

    New Data Shows National Marketers Want to Place Dollars in Local Media August 22, 2016 by The Editors Leave a Comment Filed Under: Street Fight Insights Say what you will of “tronc,” but the company formerly known as Tribune Media recognized that local media was on the slip-slide, while digital, dimes though they may be, are on the rise. In our latest report, we found something similar.

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  • Street Fight Daily: YP Names New CEO, Uber Offers Self-Driving Car Rides for Free

    Street Fight Daily: YP Names New CEO, Uber Offers Self-Driving Car Rides for Free August 19, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ex-Cox Exec Jared Rowe Named YP CEO (Atlanta Business Chronicle) Former Cox Automotive Media Solutions Group President Jared Rowe joined YP.

    Street Fightin Facebook- 12 readers -
  • Street Fight Daily: Gannett Ups Offer for Tronc, QSRs Boost Business with Mobile

    Street Fight Daily: Gannett Ups Offer for Tronc, QSRs Boost Business with Mobile August 18, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Sweetens Bid for Chicago Tribune Parent Tronc (Wall Street Journal) Gannett has privately sweetened its bid for Tronc according to p.

    Street Fightin Paid Search SEO- 13 readers -
  • Street Fight Daily: Ford’s Ride-Hail Ambitions, Yik Yak Shifts Focus to Local Connections

    Street Fight Daily: Ford’s Ride-Hail Ambitions, Yik Yak Shifts Focus to Local Connections August 17, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford Plans to Have a Full Fleet of Autonomous Cars Operating in a Ride-Hail Service by 2021 (Recode) Ford CEO Mark Fields announced.

    Street Fight- 16 readers -
  • Street Fight Daily: Snapchat Will Acquire Vurb, Local Sites Fill Traditional News Void

    Street Fight Daily: Snapchat Will Acquire Vurb, Local Sites Fill Traditional News Void August 16, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Acquiring Mobile Search App Vurb for Over $110 Million (TechCrunch) Snapchat could help you organize a night out with frie.

    Street Fightin SEO- 6 readers -
  • Sponsored Report: Optimizing Local Presence for Mobile Search

    Sponsored Report: Optimizing Local Presence for Mobile Search August 16, 2016 by The Editors Leave a Comment Filed Under: Sponsored Content Despite the fact that 88% of Google’s “near me” searches take place on a mobile device, a sorry majority of marketers are not fully prepared for the mobile consumer.

    Street Fight- 8 readers -
  • Street Fight Daily: Restaurants Eager for New Tech, P&G’s Facebook Experiment

    Street Fight Daily: Restaurants Eager for New Tech, P&G’s Facebook Experiment August 11, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Restaurants Would Implement Predictive Ordering, Drones if Available (eMarketer) Four in five restaurant operators agreed that technology c.

    Street Fightin Social Facebook- 16 readers -
  • Street Fight Daily: Amazon’s Drone Program, Location and Mobile Ads

    Street Fight Daily: Amazon’s Drone Program, Location and Mobile Ads August 10, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Future of Retail Delivery: Amazon’s Drone Program (New York Times) Farhad Manjoo: So what’s Amazon’s ultimate aim in delivery? After talking to analy.

    Street Fightin Facebook Twitter- 10 readers -