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onFor publishers looking to diversify their revenue streams, experiential marketing is gaining momentum. In August, The New York Times got into the game with the acquisition of experiential marketing agency Fake Love to amp up the efforts of its T-Brand Studio. Bloomberg and Vox Media have also taken sharp turns into the space.
Video is the future and print is as good as dead, right? But if you’re not a fan of that idea, Roadkill is about to make your day. What started as a side project for two editors at Hot Rod magazine, a 65-year-old legacy title, has undergone a surprising evolution. Roadkill has gone from a web series to a digital property to a full-fledged print magazine on the strength of its m ...
The track manager at Willow Springs Raceway was on edge. The course, designed by Motor Trend’s editors, was more aggressive than he was comfortable with. That the magazine and its advertiser, BF Goodrich Tires, were giving 56 amateur drivers the reins to some high-horsepower automobiles, like the 2016 Ford Raptor and the Mustang GT, just amped up the anxiety level that much more.