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Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master.
Do you wish the magical content marketing fairy would fly into your office and help you create the most amazing content that energizes and inspires your social communities, audience, customers, stakeholders and friends? Does it seem there is simply not enough time to create relevant and helpful content that your audience will devour? If this is you, today is your lucky day as this episode of .
Times are changing. Many of the old school marketing tactics that use to work for marketers in businesses from startups to Fortune 100 organizations no longer work today. It’s clear there is not a need to send mass numbers of tweets or Facebook updates to fill space. The social inter webs are tearing at the seams with an overwhelming amount of noise.
Random Acts of Marketing (RAMs) are mean little monsters. They crawl in through open cracks in marketing plans and take advantage of people who feel overwhelmed and are desperate for results. They thrive off of lack of planning, short budgets and over stressed teams. Although RAMs may feel good for the short term, they are very bad for business and also for the career of th ...
Can an audience or a community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community. Do you think you have a right to control them? The truth is you can NOT own your audience. We should not be trying to control communities or the human beings within them.
Are you energizing and breathing life into your online communities or are you zapping their energy and taking it away? Are you making it easy for them to feel connected, find the information they need so they can zoom their business and life? As a community leader, the people within your social media communities are looking to you to energize, inspire, and engage them.
Feeling overwhelmed with the amount of content on the social inter webs, podcasts and videos telling you how to tweet, Instagram, Facebook, write content, build your brand, and drive real results with social media? Do you feel that half of the advice you receive conflicts with what others have instructed you to do? One of the biggest challenges many marketing and business leaders face is lear.
We all make excuses. It happens to the best of us. Even if we start out a project, career or new business venture with the greatest of intentions, life often gets in the way. People get in the way. Failing business systems and technology slow us down. Many entrepreneurs, marketers and business leaders find themselves buried in challenges, obstacles and roadblocks.
Word of mouth marketing, buzz marketing, influencer marketing. You know the buzzwords maybe more than you want to. You want people talking about you and your brand. However, you hopefully want business results even more! Generating social media buzz is good. However, the key is being able to create buzz that helps you deliver real business results.
We all know that “turning off digital” is becoming harder and harder. There is literally a conversation happening 24/7, 365 days of the year that you can tap into and join instantly. It’s almost as if we hear our devices whispering thing like “turn me back on, push that button, scroll me, post me, don’t turn me off for so long.
We all know the social web is filled with a lot of fud and questionable information. Sometimes it is hard to make your way through the promises, tweets, differing opinions and more. This episode of the Social Zoom Factor podcast provides you with 34 Social Media Truths we have known to be true. The Social Media Truth series is based on a keynote presentation I did at the Roc ...
Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world. However, after a few months goes by, they realize their platform is delivering little if any results.
Do you wish you could get your CEO on Twitter? Want to get your c-suite, stakeholders and team members to jump on the social networks? Check out my latest episode of the Social Zoom Factor podcast to hear my answer and recommendation on exactly how you should handle this challenge and question. My recommendation may surprise you! Episode Highlights Is it time to get your ...
We wake up in the morning, one eye open and grab our mobile device. How do I know you do such? Because 90% of people have their mobile device within arms reach 100% of the time. Even though you may not want to admit it, chances are you have at minimum a slight addiction to technology, shiny objects, Twitter birds and social networks of any and all flavors.
How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities? The truth is it takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science. Just as building relationships with human beings one to one takes time, nurturing communities to earn the support a ...
Have you ever wondered how much you should share online via social media? Should you share what you ate for lunch? Share what you did last night? What about your kids, dog and professional experiences? Many people confuse authenticity and transparency when it comes to deciding how transparent to be via the social networks.
Marketing and business leaders are struggling with how to best leverage social media to increase brand awareness, grow revenue, establish thought leadership and more. They want to humanize their brand but are doing such via technology and networks that make them less human versus more. What are they missing? They are missing the greatest opportunity right within the walls of their corporation.
Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology. The goal is not to “do social media” but instead to be socially relevant. From a business perspective a goal is to build and implement a social business program that is sustainable and can h ...
Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn’t be further from the truth. There is no opt-out button associated with social media.
For small business, startups, entrepreneurs, and even “corporatepreneurs” within larger organizations, knowing the right levers to pull to gain competitive advantage can make all the difference in winning or losing. Small businesses can leverage their agility, quick decision making, personal branding, niche marketing and more to knock the socks off their competition.