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It’s rare these days to find a publisher steering confidently toward the European Union’s new General Data Protection Regulation, a set of rules that curtails their ability to collect data on EU audiences and threatens heavy fines for infractions. But Craig Newsome, head of ad ops and client services at Autotrader.co.
The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon. Europe’s privacy laws are tightening even further, potentially limiting the data that publishers can collect and the ways they can collect it.
The nemesis of the office IT professional is no longer spam email. Today, it’s advertising. How did digital ads become the next biggest threat to web security? New formats like video and native pull together a ton of different assets to create a single user’s experience. Hitching a ride on any one of those assets is a simple feat for malicious code.
The Flash-pocalypse has come and gone. With Google and Adobe officially withdrawing support for Flash, this once-ubiquitous developer tool has drawn its last breath. So now it’s game time: digital creatives must enter the brave new world of HTML5, a supposedly more secure and flexible advertising format.
On a recent edition of the Digiday podcast, Forbes Media CRO Mark Howard referred to ad blocking as an “existential threat” with industry-wide implications. With such a shadow looming, a number of industry leaders have come forward to propose new ad standards. The IAB, The Media Trust and even Adblock Plus have each suggested measures with the same goal in mind: to improve disp ...