the media trust

  • How new ad formats are opening the door to new threats

    The nemesis of the office IT professional is no longer spam email. Today, it’s advertising. How did digital ads become the next biggest threat to web security? New formats like video and native pull together a ton of different assets to create a single user’s experience. Hitching a ride on any one of those assets is a simple feat for malicious code.

    Digiday- 6 readers -
  • HTML5 isn’t perfect: Why creatives need to put UX first

    The Flash-pocalypse has come and gone. With Google and Adobe officially withdrawing support for Flash, this once-ubiquitous developer tool has drawn its last breath. So now it’s game time: digital creatives must enter the brave new world of HTML5, a supposedly more secure and flexible advertising format.

    Digiday- 12 readers -
  • 4 ad industry standards taking aim at ad blocking

    On a recent edition of the Digiday podcast, Forbes Media CRO Mark Howard referred to ad blocking as an “existential threat” with industry-wide implications. With such a shadow looming, a number of industry leaders have come forward to propose new ad standards. The IAB, The Media Trust and even Adblock Plus have each suggested measures with the same goal in mind: to improve disp ...

    Digiday- 8 readers -