Thijs De Valk

  • Multivariate Testing: What it is and When to Use It

    At Yoast, we’ve written quite a few posts on Conversion Rate Optimization and A/B testing in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post, I’ll explain what multivariate testing is, its pros and cons, and when you should (and should not) be using it.

    Thijs De Valk/ Search Engine Journalin SEO- 7 readers -
  • Testimonials: Increase Your Visitor’s Trust

    At Yoast, we’ve seen a lot of websites of every caliber. Because I personally like conversion rate optimization so much, I always like the webshops we get to review. A lot of these webshops have various things they’re doing right or wrong, but there’s one thing I’ve found almost every website can improve on: testimonials.

    Thijs De Valk/ Search Engine Journal- 6 readers -
  • Social Media Strategy: where to begin?

    Social media are increasingly important for business. However, it is hard to know where to start. There are a lot of social media out there and not all of them might be the right one for you. So how do you know which social media to use? In this post, I’ll walk you through the first steps of determining a social media strategy: how to define your goals and find the social medi ...

    Thijs De Valk/ Yoastin Social- 18 readers -
  • Why Should You Use Headlines and Taglines?

    At Yoast, we see a lot of websites on a daily basis. One thing we notice when looking at these websites is how poorly the website’s or page’s goal is communicated a lot of the time. A really good and fast way to convey your goal is by using headlines and taglines. In this post, I’ll tell you how to use your headlines and taglines to your advantage by having them communicate ...

    Thijs De Valk/ Search Engine Journal- 11 readers -
  • Google Analytics by Yoast: Free vs Premium

    We have two versions of our Google Analytics by Yoast plugin: a free and a premium version. We’ve had some questions about the difference between the two. And while we can mention the additional features the premium version offers, this doesn’t explain how those premium features could benefit you. So in this post I’ll explain the difference between the free and the premium ver ...

    Thijs De Valk/ Yoast- 23 readers -
  • A/B testing your newsletters

    Earlier this year, I’ve written a few posts on email marketing. In those posts I’ve also mentioned that doing A/B testing for your newsletters (or other forms of email marketing) are a must. However, there are a lot of things you can test, so what should you be focussing on? In this post I’ll try to answer that question by explaining what you can test.

    Thijs De Valk/ Yoastin EMail- 16 readers -
  • Multivariate testing: what it is and when to use it

    We’ve written quite some posts on Conversion Rate Optimization and A/B testing on yoast.com in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and cons and when you should (and should not) be using it.

    Thijs De Valk/ Yoast- 14 readers -
  • Interpreting your A/B test results

    We’ve written a few posts on how to set up your A/B tests. However, the setup of your A/B tests is only the first step, obviously. Once you’ve set up a test and you’re getting some results, what should you do then? In this post I’ll be explaining how you can interpret your A/B test results and what you should look out for.

    Thijs De Valk/ Yoast- 11 readers -
  • Google Analytics 5.4.3: Remarketing tag

    We just released Google Analytics by Yoast 5.4.3. This is not a big release, but we do want to highlight one of the changes you’ll see in there. Remarketing tag Our Google Analytics plugin has had the remarketing tag incorporated for quite some time, but it was kind of hidden, so not many people were able to actually find this feature.

    Thijs De Valk/ Yoast- 19 readers -
  • Your Website Needs (Better) Forms

    One of the things hardly ever optimized on most websites are forms. Forms are an integral part of just about every website. However, for some reason, people don’t want to spend much time thinking about them. There’s a lot of different forms your website can have. However, I think most of them boil down to this: a contact form, a ‘request a quote’ form, and a checkout form.

    Thijs De Valk/ Search Engine Journal- 10 readers -
  • About headlines and taglines

    At Yoast we see a lot of websites on a daily basis. One thing we notice when looking at these websites is how poorly the website’s or page’s goal is communicated a lot of the time. A really good and fast way to convey your goal is by using headlines and taglines. In this post I’ll tell you how to use your headlines and taglines to your advantage by having them communicate a cl ...

    Thijs De Valk/ Yoast- 17 readers -
  • What our Website Reviews can do for you

    “Can you make us rank #1 for our keyword?” “How much more traffic can you promise us?” “Can you make us rank higher, and if so, what spot?” These are just a few examples of questions I’ve gotten from people interested in our Website Reviews in the last 2 weeks. Unfortunately, SEO doesn’t work this way, at all. We can’t guarantee a #1 position, or more traffic, or higher rankings.

    Thijs De Valk/ Yoast- 21 readers -
  • How is Your Site’s SEO Doing?

    One question we get quite often in our website reviews is whether we can help people recover from the drop they noticed in their rankings or traffic. Often, this is a legitimate drop and people were actually in a bit of trouble. However, more often than not there wasn’t anything wrong with either the traffic or the rankings.

    Thijs De Valk/ Search Engine Journal- 7 readers -
  • Your website needs (better) forms

    One of the things we notice are hardly ever optimized on most websites are forms. Forms are an integral part of just about every website. However, for some reason, people don’t (want to) spend much time thinking about these. There’s a lot of different forms your website can have. However, I think most of them boil down to this: a contact form, a ‘request a quote’ form or a checkout form.

    Thijs De Valk/ Yoast- 19 readers -
  • YoastCon Livestream

    We’re very excited that it’s only two days until YoastCon kicks off! So it’s high time we share the link to the livestream that’ll also be available for this day. Tune in here » Or copy this link: https://www.youtube.com/watch?v=vWp16iZsnTo The day is planned out as follows: Timetable 27th May Time What Streamed 08:45 – 09:15 Registration 09:15 – 09:45 Opening talk by Joost ...

    Thijs De Valk/ Yoast- 17 readers -
  • Email marketing for your online shop

    While writing last week’s post about email marketing, I decided to also write a post about email marketing for ecommerce shops. This post will go into how you can leverage email in your ecommerce business to gain new, lost or recurring clients. Every subscriber counts It’s much easier for people to subscribe to your newsletter than it is to actually spend money and buy somethi ...

    Thijs De Valk/ Yoastin EMail- 21 readers -
  • The basics of email marketing

    Last year, Michiel has written a few posts about social media marketing and how you (and we) could improve on it. This gave me the idea to highlight one of the marketing techniques that’s working out pretty well for us: email marketing. Today’s post will outline why you should start with email marketing, if you’re not doing it already, and how to make sure you’re getting the b ...

    Thijs De Valk/ Yoastin EMail- 19 readers -
  • Google Webmaster Tools: Google Index

    This is already the third post in our Google Webmaster Tools series. Last week we’ve written about the Search Appearance section and the Search Traffic section of Google Webmaster Tools. So if you jumped in here, and want to start at the beginning, please read those posts first. Today we’ll be going into the Google Index section, which obviously gives you some insight into how ...

    Thijs De Valk/ Yoastin Google- 17 readers -
  • Google Webmaster Tools: Search Appearance

    There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that can monitor your SEO efforts come at a costly price.

    Thijs De Valk/ Yoastin SEO Google- 18 readers -