Thomas Bruce

  • Take Advantage of Instagram’s Latest Update

    For the first time since it hit the app store in 2010, Instagram has changed its formatting standards. For the past 5 years, the extremely popular social media network has only allowed users to post photos in its standard “square” photo format. This may not seem like a big deal, but to photographers and advertisers it was very limiting in terms of what types of photos they coul ...

    Thomas Bruce/ Paveya- 13 readers -
  • Twitter and Google Further Their Partnership

    Last week, Google and Twitter furthered their partnership by debuting Twitter results within the main Google search pages on desktop and laptop computers. The feature was initially rolled out in May and has expanded globally to include all English speaking countries. Google will include Twitter posts as part of their results by giving them their very own “carousel.

    Thomas Bruce/ Paveyain Social Google- 16 readers -
  • Google’s Mobile Friendly Update: The Results

    In mid-April, Google rolled out its latest search algorithm update that was meant to reward websites for having mobile friendly versions. It has now been a few months since the update and the message from Google has been made clear; the better user experience that companies provide via their website, the more they will be rewarded with an increase in page ranking.

    Thomas Bruce/ Paveya- 18 readers -
  • Maximize the Power of Facebook Ads for Your Home Building Company

    Marketing your business has never been more complex than it is today. There are seemingly endless options to choose from when it comes to getting your company’s message out to reach potential home buyers. Print ads, billboards, radio spots, and television commercials all still have their place in the market today, but one area where marketing managers are beginning to see a ret ...

    Thomas Bruce/ Paveyain Social- 18 readers -
  • How to Promote Your Business in a Subtle Fashion

    Promoting your business in an unobtrusive yet effective fashion is often a difficult concept for traditional business owners to grasp. Potential customers and clients aren’t always ready to be “marketed” to directly, so we have learned that it is important not to overwhelm them with sales pitches and reasons why our business is “the best” 24/7.

    Thomas Bruce/ Paveyain How To's- 18 readers -
  • Bridging the Gap Between Marketing and Sales

    Communication in the business environment of today has never been easier or more sophisticated. We can message or email our clients and colleagues in an instant to learn the latest necessary details about an account or potential sale. No matter what business function you are working in, this up to date communication is necessary.

    Thomas Bruce/ Paveya- 20 readers -
  • 5 Ways to Showcase Your Area

    No matter if you’re in the tourism, home building, real estate, or vacation rental industry, it is extremely important to be able to showcase your area to the masses. This can be done through a fully responsive website, blog, and various social media outlets. However, showcasing your area in a way that attracts as much of your target audience as possible without offending anyon ...

    Thomas Bruce/ Paveya- 12 readers -
  • Common Social Media Mistakes

    Social media has allowed millions of businesses across the planet to reach potential clients and customers that they would have never before imagined. Once you make a Facebook business page or Instagram account for your brand, you have the immediate ability to market your services and product offerings on an international level.

    Thomas Bruce/ Paveyain Social- 25 readers -
  • Leveraging the Power of Social Proof

    Does your home building company use social proof throughout its various content marketing efforts? If not, it is time to start! Leveraging the benefits of social proof is a fantastic way to create a buzz around your company. As your home building company sees success in using social proof, potential home buyers will then recognize your company as an authority figure in your industry.

    Thomas Bruce/ Paveya- 25 readers -
  • Showcasing Your Home Building Strengths with Blog Posts

    Every home building company has its strength, a competitive advantage that separates them from their competition. It’s easy to say with confidence, because without this competitive advantage or strength, a company will not be in the market for long. It is often difficult to make sure your strengths are known in the marketplace so that potential home buyers are aware of them.

    Thomas Bruce/ Paveyain Content- 16 readers -
  • Use Buyer Personas to Attract the Right Home Buyers

    Figuring out what your home building company’s strengths are will allow you to compete in a certain market segment successfully, but focusing on a specific tier of home doesn’t come without its challenges. The largest marketing challenge for home builders looking to narrow their focus and segment potential home buyers, is to reach home buyers without wasting marketing dollars o ...

    Thomas Bruce/ Paveya- 26 readers -
  • How to Build a Strong Marketing Plan

    Building a home that will provide the comfort and strength necessary to stand the test of time is a difficult task, requiring hours upon hours of planning and hard work. However, once a well-built home is finished, it can be enjoyed for generations. Like building a home, creating an effective marketing plan requires strategic planning and hard work.

    Thomas Bruce/ Paveyain How To's- 23 readers -
  • What Should Home Building Companies Blog About?

    Home builders today have the challenge of not only building beautiful homes at prices that will still attract home buyers, but also marketing their company in an effective manner. To accomplish this, it is crucial to have an up-to-date website, a presence on various social media platforms, and to post regularly to their blog.

    Thomas Bruce/ Paveya- 13 readers -
  • Common Marketing Challenges for Home Builders

    Marketing in the home building industry can be extremely difficult. There are a plethora of home builders offering services in many markets, making it hard for your company to stand out from the crowd. One of the best ways to attract the ongoing attention of potential home buyers is to develop a relationship with them at every given chance.

    Thomas Bruce/ Paveya- 16 readers -
  • 4 Things Baseball Can Teach Us about Home Builder Marketing

    The home building industry of today is extremely competitive. This competitive market, while exciting, can also be stressful as home builders know their time to impress potential home buyers is limited. Any misstep in building customer relationships could cost you a sale. In fact, the sales and marketing game is as intense a game as any. Take baseball for example.

    Thomas Bruce/ Paveya- 9 readers -
  • Tips for Builders to Get Found by Getting Published Online

    One way to create content that has the ability to reach new potential home buyers far beyond your home building company’s normal audience is to write and submit articles to major industry journals and websites. As you are considering what type of content should be created, keep in mind that no matter what platform you are writing for, it’s important to create helpful content.

    Thomas Bruce/ Paveyain Social- 8 readers -
  • 5 Things Home Builders Should Know About Instagram

    As of March 2015, there were 77.6 million Instagram users in the United States alone. Everyday home building companies across our country are generating leads and interest via this fun and functional social app. While the idea of simply posting “pictures” of your company’s beautiful homes may seem frivolous, it is anything but that.

    Thomas Bruce/ Paveyain Social- 10 readers -
  • How to Create an Effective eNewsletter for Home Builders

    One of the best ways to keep in touch with your valuable potential home buyers is to send them eNewsletters. eNewsletters are simply emails that your home building company can send to its client base that are structured in a way that provides up-to-date and helpful content that is easy for the reader to digest.

    Thomas Bruce/ Paveyain How To's- 10 readers -
  • Increase Home Builder Blog Traffic Using Analytics Data

    Does your company have a blog? If so, simply publishing content regularly is not always enough to drive traffic to your website. There are many variables that determine the potential home buyer’s willingness to view your blog, which drives traffic to your website. If you are publishing content to your blog regularly but not seeing results, it may be time to use data analysis to your advantage.

    Thomas Bruce/ Paveya- 13 readers -