thomas stern

  • Trend observation: branded PPC ads getting more expensive

    Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has monitored changes in the performance of PPC ads and the resources required to maintain engagement rates. Our client research shows that since the change to paid ad layouts, many branded PPC campaigns require additional bid increases to maintain pos ...

    Search Engine Landin Paid Search SEO Google- 7 readers -
  • The comprehensive guide to video advertising in 2016

    The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly, consumers are cutting their ties to traditional media and turning to digital video for discovery, entertainment and brand awareness. BI Intelligence reports that in 2016, digital video will reach nearly $5 billion in ad revenue due to devel ...

    Marketing Landin Social Display- 9 readers -
  • The Local SEO Playbook To Increased Visibility And Customer Acquisition

    As device connectivity expands and mobile integration becomes more prevalent, local SEO is gaining importance for brands seeking to obtain digital visibility and acquire customers. Millions of new devices such as phones, wearable tech and integrated mobile devices are connecting each day — and changing how users search and discover.

    Search Engine Landin SEO- 19 readers -
  • Attributing Retail Store Transactions To Online Clicks At Keyword Level

    Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further expanding advertisers’ ability to see the offline impact of digital marketing. In recent years, digital media has expanded data-capturing abilities and performance-driven ad features to outperform (and soon, outspend) traditional channels.

    Search Engine Landin SEO Google- 10 readers -
  • Decoding Keywords To Forecast Marketing Opportunities

    How can marketers build effective content without properly identifying opportunities? By utilizing keyword forecasts to identify how target audiences leverage search and behave online, marketers can amplify the value and online reach of personalized content. Keyword forecasting, blending keyword research and historical evidence, plays a significant role in the development of ...

    Search Engine Landin SEO- 10 readers -
  • Using Google To Inform Pinterest Keyword Research Strategies

    In mid-2014, Pinterest introduced Guided Search, a feature that greatly expanded the information available to marketers by providing insight to popular keyword phrases for boards and Pins. Unfortunately, this feature requires inputting keywords on a per-board or per-Pin basis, which can be incredibly time-consuming for most marketers.

    Search Engine Landin Social SEO Google- 9 readers -
  • The Key To Optimizing Non-Branded Paid Search Campaigns

    Just about any search marketer can attest to the challenges of running a non-branded search campaign. While providing much greater reach, non-branded keywords tend to be much more competitive, more expensive and, unless you’re Amazon, much more challenging to convert from. In this article, we’ll highlight some of the strategies ZOG Digital (my employer) has put in place to i ...

    Search Engine Landin Paid Search SEO Google- 10 readers -
  • Talent Vs. Technology: Choosing The Right SEO Solution

    SEO Talent vs Technology Deciding on the right SEO solution can be overwhelming. Brands and marketers must consider which tactics, strategies and service providers can bring a search campaign to life. The goal of this article is to provide a guide that delivers a breakdown of considerations and help your brand select the best SEO solution to meet your brand’s needs.

    Search Engine Landin SEO- 25 readers -
  • The Evolution Of SEO Trends Over 25 Years

    In the beginning, there was light. Chances are, as the first signs of SEO emerged alongside the dawn of the Internet, few would have predicted the vast impact it would have on daily life such a short time later. After only a quarter century, SEO has evolved from the simplicity of a single-celled organism into a living, breathing, and adaptive structure used to create valuabl ...

    Search Engine Landin SEO Google- 29 readers -
  • SEO Strategy During A Website Redesign Or Migration

    Whether you’ve decided to purchase a new domain or update your existing website, it’s essential to plan ahead to avoid potentially devastating SEO issues. Website relaunches, especially those that involve a change of domain, can dissolve a brand’s digital footprint and negatively impact sales driven from search.

    Search Engine Landin SEO- 55 readers -