thomas stern

  • How to conduct an SEO content audit

    Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not enough to develop and optimize website content for just search engines anymore.

    Search Engine Landin SEO Content How To's- 23 readers -
  • Nailing down ads for the holiday season

    Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial. Getting ahead of the competitive holiday season is a recurring obstacle.

    Marketing Landin Display Google Retargeting- 24 readers -
  • Refreshing competitive search strategies in 2017

    With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new year, it seems like a good opportunity to highlight a couple of the competitive strategies my agency, ZOG Digital, employs for our clients for both paid and organic search. 1.

    Search Engine Landin SEO- 21 readers -
  • Micro-moments and beyond: Understanding and optimizing for consumer intent

    Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms. If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion, with specific focus on mobile an ...

    Marketing Landin SEO- 25 readers -