- Our Blog
What Can Be Done About the Content Deluge? Insights From 42 Content Marketing Influencers [Infographic] Content marketing isn't easy. Although it's not a new tactic by any stretch of the imagination, marketers are still struggling to spread their message to an increasingly inundated audience. So, how can marketers make their content marketing stick? These 42 influencers, includ ...
Retailers Will Get 30% More Social Messages This Holiday Season [Report] What do customers expect from brands this holiday season? 38.8% are looking to brands to spread holiday cheer, followed by 19.5% who are looking for updates on promotions. In addition to looking to brands to help them make purchasing decisions, about 33% of survey respondents said they're likely to post ab ...
Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic] MarketingProfs reports: "People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases." Learn more from this holiday spirited infographic from Pinterest.
Unwrapping the 2016 Holiday Shopper [Infographic] The holiday season is undeniably important for eCommerce brands -- especially this year with a 17% YOY revenue increase. But how do holiday shoppers go about their research and purchasing? This infographic shows how users are browsing and shopping for their holiday purchases.
The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote Infographics work to capture the attention of your audience and convey information in a digestible way. It can be tough to find the resources to creat them. But, what if creating infographics yourself was suddenly easier? This infographic will show you how.
How to Improve Blog Writing Through the Art of 'Stealing' [Infographic] Imitation is the sincerest form of flattery, or at least that's the rumor. So, how can you (legally and ethically) 'steal' the high-performance content mojo from a fellow writer to help improve your work? This infographic explains how.
How Google Search Has Changed in 2016 [Infographic] As we all know, Google is no stranger to change. Keeping track of those changes and their connotations is an actual full time job. For example, MarketingProfs reports "Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experien ...
Why Infographics Should Be Part of Your SEO Strategy [Infographic] It isn't just readers who appreciate the value of a good infographic -- search engines do, too. Infographics drive more engagement and social shares, signaling bots that content is relevant to the searcher and is a good answer for what they're looking for.
Infographic: 11 Amazing Hacks that will Boost Your Organic Click-Through Rates Organic search is one of the most important traffic channels for digital marketers. Optimizing your organic click through rate can only help increase the amount of organic traffic you see, and actions taken by those who arrive on site.
Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing Based off of Twitter's annual Online Video Playbook, this infographic shows what's cleverly referred to as 'The Bird's Eye View of Video' on Twitter. For example, 93% of the video views on Twitter are on mobile. Users who watch video want breaking news, information, and viral content the most, followe ...
How Emotional Connection Increases Customer Satisfaction [Infographic] Did you know that customers with a higher degree of emotional connection have a higher lifetime value than those that aren't? And 50% of a person's perception of an experience is based on emotions? This infographic and supporting statistics help to illustrate the need for marketing messages that truly resonate with your marke.
How Mobile, Voice & Social Are Changing SEO [Infographic] With SEO being a growing area of investment and interest for digital marketers, we tend to keep a very close eye on any changes that may affect organic search visibility. So how are mobile, voice and social changing SEO? HubSpot's latest infographic, based on their State of Inbound Marketing report, has the details.
Email Deliverability: Unveiling the Divine Path to Subscribers Inbox Email marketing is one of the most effective digital marketing tactics, and one of the longest standing. But, nothing can be effective if it doesn’t reach your audience. This infographic shows the considerations marketers need to make when sending their emails to ensure the best deliverability and common email marketing myths.
Survey: 41% of Millennials Use Facebook Every Day (Infographic) A recent study showed that millennials spent the majority of their 'online time' on smartphones. The same study showed that Facebook was the most popular social network among millennials and non-millennials, followed by YouTube, Instagram and Snapchat.
How to Optimize Your Email Production Workflow [Infographic] This infographic takes a look at the email marketing production processes of over 900 marketers to help isolate helpful tips and tools to help optimize email marketing workflows. Helpful hints include the optimum production cycle, tips for strategy and goal setting, content creation, design and development.
3 Things Every CEO Should Do to Succeed on Social Media [Infographic] This new infographic from MDG Advertising illustrates three simple rules for CEOs on social media: Start with LinkedIn, pick a few networks outside of LinkedIn and stick with them, and avoid being boring. Why should CEOs be on social media in the first place? It gives the organization a human face, and it's a ...
5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic] HubSpot reports: "Why is email is the most powerful channel for lead nurturing? Because it's a one-on-one interaction, and it can be highly personalized based on where a lead is in the buyer's journey. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far.
Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] Did you know that 87% of companies that have implemented web personalization have seen an increased return in key metrics? There is certainly a strong case to create a personal experience for visitors to your website or blog. This handy infographic explains why one size doesn't always fit all.
The Psychology of Successfully Marketing to Millennials [Infographic] Marketing to Millennials can be a unique challenge. The University of Southern California found that "the younger demographic values authenticity and their peers’ opinions. Consider that 84 percent of millennials say that user generated content influences what they buy.
72% of Businesses Plan to Kill Passwords By 2025 (Infographic) According to a survey by Telesign, 70% of business security experts surveyed believe that passwords are not a sufficient security measure. That same survey found that 90% of businesses surveyed had been victims of fraud. In light of this, many companies are changing their ways in terms of security.