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Infographic: How Gens X, Y and Z Consume Video Content A new infographic shows how content consumers across generations interact with video content -- unsurprisingly, Gen Z consumes video at a higher frequency than their Gen Y and Gen X counterparts, but the platform and preferred format data may surprise you.
How to Convert Mobile Browsers to Buyers [Infographic] Even though mobile is booming -- creating 60% of online traffic -- we're still only seeing 16% of conversions coming from mobile. Conversions from desktop are typically 50% greater than the few mobile conversions we do see. This infographic shows how to improve mobile conversions through data.
10 Trends Driving Visual Content Marketing in 2017 (Infographic) AdWeek reports: "53 percent of survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts." AdWeek Snapchat QR Codes Can Now Deep Link to Websites Yes, you read that right -- QR ...
Influence 2.0 – The Future of Influencer Marketing Research Report 2017 TopRank Marketing and Traackr, in partnership with Altimeter, released a brand new report this week. The goal of this report was to clarify the definition and meaning of influencer marketing and provide solid future direction to influencer marketing programs through research.
How Millennials and Baby Boomers Consume User-Generated Content [Infographic] 47% of millennials trust user-generated content, vs. 36% of their baby boomer counterparts. However, each generation shared a relative distrust of content created by brands. This infographic shows the generation gap of UGC.
The Most Important Google Search Rank Factors [Infographic] Search rankings are a key consideration for many aspects of a digital marketing strategy -- and the ever-changing nature of search algorithms doesn't necessarily make it easy to determine where the most impact can be made. This infographic spells out the top 20 most important Google search rank factors.
Infographic: How Millennials and Baby Boomers Consume User-Generated Content Content and recommendations from other consumers are generally considered more trustworthy than content coming from a brand. This infographic lends more credibility to that idea. Although Boomers and Millennials consume content differently, they have one key preference in common: 76% of consumers belie ...
Infographic: Average Cart Abandonment Rates for Q3 2016 Why, and at what frequency, are users abandoning their online shopping carts? Many folks are abandoning carts simply because they're just looking or researching -- 34% to be exact. 23% are abandoning carts because of issues with the cost or time required for shipping.
Get Proof: The Case for B2B Marketing on LinkedIn [Infographic] A new infographic from LinkedIn makes a compelling case for B2B Marketing on the channel. 92% of B2B marketers leverage LinkedIn over all other social platforms for their marketing efforts, and 80% of B2B marketing leads generated through social come from LinkedIn.
Marketers Are Clueless About Agile [Infographic] Only 40% of marketers are using or planning to use agile task management systems in the next four years, while 40% aren't sure. This isn't a super surprising statistic, given that more than 20% of marketers don't know what agile means. This infographic shows details of what task management systems marketers are using, their futur ...
What Can Be Done About the Content Deluge? Insights From 42 Content Marketing Influencers [Infographic] Content marketing isn't easy. Although it's not a new tactic by any stretch of the imagination, marketers are still struggling to spread their message to an increasingly inundated audience. So, how can marketers make their content marketing stick? These 42 influencers, includ ...
Retailers Will Get 30% More Social Messages This Holiday Season [Report] What do customers expect from brands this holiday season? 38.8% are looking to brands to spread holiday cheer, followed by 19.5% who are looking for updates on promotions. In addition to looking to brands to help them make purchasing decisions, about 33% of survey respondents said they're likely to post ab ...
Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic] MarketingProfs reports: "People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases." Learn more from this holiday spirited infographic from Pinterest.
Unwrapping the 2016 Holiday Shopper [Infographic] The holiday season is undeniably important for eCommerce brands -- especially this year with a 17% YOY revenue increase. But how do holiday shoppers go about their research and purchasing? This infographic shows how users are browsing and shopping for their holiday purchases.
The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote Infographics work to capture the attention of your audience and convey information in a digestible way. It can be tough to find the resources to creat them. But, what if creating infographics yourself was suddenly easier? This infographic will show you how.
How to Improve Blog Writing Through the Art of 'Stealing' [Infographic] Imitation is the sincerest form of flattery, or at least that's the rumor. So, how can you (legally and ethically) 'steal' the high-performance content mojo from a fellow writer to help improve your work? This infographic explains how.
How Google Search Has Changed in 2016 [Infographic] As we all know, Google is no stranger to change. Keeping track of those changes and their connotations is an actual full time job. For example, MarketingProfs reports "Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experien ...
Why Infographics Should Be Part of Your SEO Strategy [Infographic] It isn't just readers who appreciate the value of a good infographic -- search engines do, too. Infographics drive more engagement and social shares, signaling bots that content is relevant to the searcher and is a good answer for what they're looking for.
Infographic: 11 Amazing Hacks that will Boost Your Organic Click-Through Rates Organic search is one of the most important traffic channels for digital marketers. Optimizing your organic click through rate can only help increase the amount of organic traffic you see, and actions taken by those who arrive on site.
Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing Based off of Twitter's annual Online Video Playbook, this infographic shows what's cleverly referred to as 'The Bird's Eye View of Video' on Twitter. For example, 93% of the video views on Twitter are on mobile. Users who watch video want breaking news, information, and viral content the most, followe ...