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New and growing businesses typically have to juggle several priorities all at once, from improving their products and services, conducting market research, to building business infrastructure. And though it’s true that it is important to continually invest in these areas for business growth, there is another business investment that is just as important a priority but can give ...
Though new inbound marketing strategies seem to develop every year, there are some strategies that marketers find work effectively for converting leads in almost any industry. Content Marketing Content can refer to anything someone has posted online including video, podcasts, articles, blog posts, images and so much more.
“We need more qualified leads.” Sound familiar? You’re not alone. Websites are essential for businesses for many reasons, including generating leads that will turn into sales and customers. Before you start overhauling your landing page, take a read through these 5 hacks that will generate more website leads for your business: Define your purpose: Beyond its role as a busin ...
E-mail has proved a powerful tool for small businesses to reach and retain customers, but with your clients receiving hundreds of e-mails a day, how can you make your message stand out? By targeting your customers more specifically based on their responses to your website, you can create a tailored e-mail campaign tied directly to their individual needs.
Two of the biggest buzzwords in digital marketing, today, are “disruptive marketing” and “inbound marketing.” In this blog, we break down the various aspects of disruptive marketing versus inbound marketing so you can determine which is right for you and your business. Inbound marketing operates under the notion that your potential customers will naturally gravitate towards ...