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For brands who currently use Google Analytics, the release of Google Analytics 3.0 in April 2016 was an exciting one. The update brought a more user-friendly design and a new report sharing feature that allows users to share their customized report analytics via chat, email, or another app. Marketing Land reported that another new Google Analytics feature – User Explorer is slowly rolling out.
You’ve created an amazing piece of content, you’ve shared it on your social media channels, and you’ve blasted it out in your email newsletter. It’s still not getting the type of traction you want, though, even though the piece contains really useful information that could spread like wildfire if the people who need it had the chance to see it.
In our recent post regarding how users are searching in 2016, we mentioned that consumers love to research. According to the Mintel flagship report, more than 70 percent of shoppers require input from friends or online reviewers before they make any purchase. However, research is no longer a chore endured only to find the best products.