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Looking at SEO from the Search Engine’s Perspective Posted: 06.07.2016 Search engine optimization (SEO) is a very technical field, but essentially, it’s about experts trying to make it as easy as possible for search engines to realize what websites are about, thus allowing said search engines to correctly show the right users the right websites.
Domain Authority vs. SERP Fit: Where to Focus for Organic Growth Posted: 04.21.2016 Much has been made of the search optimization metric created by Moz.com called Domain Authority (DA). It’s been pitted against Google’s own PageRank (PR) – and succeeded. It’s simply much more detailed, transparent, malleable, and updated. Google’s core PR receives a couple of minor updates a year, at most.