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Last week, Search Marketing Expo (SMX) took over New York City and brought together a number of the best minds in digital marketing. I had the honor of attending Wednesday’s sessions, which kicked off with a number of Google feature announcements before jumping into several in-depth sessions. If you weren’t able to make it to the big show, here’s what you missed.
On Friday, March 19, Google confirmed rumors that had begun flooding Twitter. After a long period of testing, sidebar ads were officially going away, with additional ads space pushed to the bottom of search results and a fourth ad placement standardized at the top of results. Google’s announcement spurred further speculation over time as to the potential impact (or lack ther ...
As 2015 begins to move along, we continue to see technology change and users adapt. In turn, businesses need to adapt their websites and online marketing tactics to the changes that come from users. Let’s review three major trends that will increasingly be a part of today’s online world. Mobile Growth (Still) Skyrocketing Rising mobile traffic is certainly not a new topic.
In any digital marketing agency, you’ll inevitably run into clients well-versed in traditional marketing tactics but cautious about the web. A CEO who has built a company from the ground up may prefer to keep a budget for TV ads, paper brochures and direct mail campaigns, but his head of marketing wants to invest in an AdWords campaign and has come to you for help.
As a marketer involved in online advertising, the majority of your spend will go to Google AdWords. No one is denying this and, with Google claiming nearly 68 percent of U.S. search engine market share, this makes a heck of a lot of business sense. However, as effective as AdWords ca ...
When hiring an agency to help your business market itself online, you want to know you can trust that the right work will be done. You might start off with assumptions about what results you should see, how long a campaign should take, and how much you’re willing to spend. However, yo ...