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You may have the most beautiful, user-friendly interface on the web, but you can still lose users with a slow site. In the same vein, you can have the best-written ads in a carefully crafted search campaign, while still losing users on a landing page. According to a survey by KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people aband ...
Businesses often store large pools of information about their customers, whether taken down in notes by service techs or stored in back-end databases. Unfortunately, this data doesn’t always see the light of day in the marketing department or with a PPC agency. Any information you can glean from customers can be immensely valuable to inform PPC management strategies.
Is your website attracting the right visitors? Once on your website, are folks engaging with your brand and interested in what you have to say? Where is your best traffic coming from? What’s working for your business and what is a waste of marketing dollars? How do you know? The answers are waiting for you, in Google Analytics.
Last week, Search Marketing Expo (SMX) took over New York City and brought together a number of the best minds in digital marketing. I had the honor of attending Wednesday’s sessions, which kicked off with a number of Google feature announcements before jumping into several in-depth sessions. If you weren’t able to make it to the big show, here’s what you missed.
On Friday, March 19, Google confirmed rumors that had begun flooding Twitter. After a long period of testing, sidebar ads were officially going away, with additional ads space pushed to the bottom of search results and a fourth ad placement standardized at the top of results. Google’s announcement spurred further speculation over time as to the potential impact (or lack ther ...