tim mayer

  • Brand queries: the AdWords performance illusion

    Experienced marketers know that where high-consideration purchases are concerned, it’s normal for customer journeys and purchase cycles to take weeks, or even months. But many AdWords practitioners still look at each search session as the entire relationship with a user when looking at performance reporting.

    Marketing Landin Paid Search Google- 30 readers -
  • Brand queries: the AdWords performance illusion

    Experienced marketers know that where high-consideration purchases are concerned, it’s normal for customer journeys and purchase cycles to take weeks, or even months. But many AdWords practitioners still look at each search session as the entire relationship with a user when looking at performance reporting.

    Search Engine Land- 16 readers -