- Our Blog
If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have, Twitter is trying to and Snapchat now wants to do as well. Following the footsteps of Google, Facebook, Twitter, Pinterest and Pandora, Snapchat will start targeting and measuring ads on its platform based on what people buy outside of Snap ...
Such a beautiful and important evening! The forgotten man and woman will never be forgotten again. We will all come together as never before — Donald J. Trump (@realDonaldTrump) November 9, 2016 That is Donald Trump’s most-retweeted tweet since he was elected president. He sounds happy, right? Not so much, according to IBM’s Watson.
Instagram contributed 7 percent of GQ’s total digital revenue in 2016. Instagram may not be sharing with publishers any of the revenue from its new between-Story ads. But that doesn’t mean publishers aren’t able to make money on Instagram. For Conde Nast’s GQ, Instagram generates more revenue than any other social network, including Instagram’s parent company Facebook.
Snapchat is finally stepping up its search game. On Thursday Snapchat began rolling out an update to its mobile apps that makes its search bar more prevalent and more useful. The most noticeable change is the addition of the search bar to the app’s home screen, but the more significant change is the fact that the search bar now works the same wherever you use it, such as on ...
If your brand’s New Year’s resolution was to broadcast more live streams on Facebook, then Facebook wants to help you with that. On Wednesday Facebook announced a bunch of new features for Pages looking to go live. The headliner is probably the ability to broadcast live from your laptop. Yep, Facebook will enable Pages to air Live streams through the desktop web.
Five months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily audience as big as Snapchat’s and is now looking to accrue revenue. Every day 150 million people check out Instagram Stories, the collections of photos and videos people post that expire after 24 hours.
Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check out a product on a ...
Last year Facebook started interrupting some Live broadcasts with mid-roll video ads, and this year the social network plans to do the same with non-Live videos. Facebook will inject mid-roll ads into some publishers’ videos after those videos have played for at least 20 seconds, according to a report published by Recode on Monday.
The family of Amazon Alexa devices. “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try Hunt’s?” “Huh?” The first part of the above conversation is a reality today. Internet-connected voice assistants like Amazon’s Alexa offer a hands-free way to buy things without any need for browsing.
Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut down its Promoted Stories ad product that had been released in beta in April 2016, according to a person familiar with the matter. The decision to eliminate its ad product coincides with Medium rethinking its business model and laying off 50 ...
Oh, 2016. You were a year that may not be missed but cannot be forgotten. You were the year that a social network famed for spreading news got flamed for spreading fake news. The year the same social network, that’s spent the past few years talking up its measurement capabilities, had to issue several mea culpas for math errors.
Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday. “We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12.
Celebrities live the good life. They get the best tables at restaurants, free swag and access to some Facebook features before anyone else, like Facebook Live. And now they’re getting access to Live features that won’t be made available to normal people using Facebook. Facebook will let people using its Mentions app — which is only available to users with verified accounts, ...
Twitter is all about “live,” but its platform can’t all be live because recent doesn’t always equal relevant. Twitter proved this in February when it introduced a digest-style mini-feed in its main timeline that shows a sample of tweets someone might find most relevant even if they’re not the most recent. The company has quietly done a similar thing with its search results pages.
Facebook has already spun up its version of live television with Facebook Live. Now it’s come up with a take on live radio. On Tuesday Facebook announced Live Audio, an audio-only version of Facebook Live that can be used to broadcast radio shows, podcasts, book readings, etc. People can tune into a Live Audio stream and interact with it like they would a Live video stream, ...
It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post.
Facebook wants to become more of a destination for video viewers, on par with Netflix, Hulu, Amazon and YouTube. That’s why the company is ramping up the roll-out of a video-only feed and paying publishers like CNN, The New York Times and BuzzFeed to produce live broadcasts. And it’s why the company is now looking to spend money to stock up on non-live shows.
For the second time this week, a company that owns one live-streaming video product has released a second. Twitter, which owns live-streaming app Periscope, has added the ability for people to broadcast live streams within its own app, the company announced on Wednesday. That follows Facebook-owned Instagram adding live-streaming on Monday for U.S.
To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on those of us blindly trusting Facebook’s math. Facebook messes up on its math a third time; time to make a list of all the times Facebook messed up on its math.
Twitter is phasing out its lead generation ad format that brands could use to request people’s names, Twitter handles and email addresses. A Twitter spokesperson confirmed the move on Monday. “We are always experimenting with the best ways to help advertisers effectively connect with consumers. At this time, we intend to focus our efforts on building and improving other perf ...