tim peterson

  • Snapchat will target ads based on what people buy off Snapchat

    If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have, Twitter is trying to and Snapchat now wants to do as well. Following the footsteps of Google, Facebook, Twitter, Pinterest and Pandora, Snapchat will start targeting and measuring ads on its platform based on what people buy outside of Snap ...

    Marketing Landin Social Google Facebook Twitter- 25 readers -
  • How IBM’s Watson scores the tone of Trump’s tweets

    Such a beautiful and important evening! The forgotten man and woman will never be forgotten again. We will all come together as never before — Donald J. Trump (@realDonaldTrump) November 9, 2016 That is Donald Trump’s most-retweeted tweet since he was elected president. He sounds happy, right? Not so much, according to IBM’s Watson.

    Marketing Landin Social Twitter How To's- 13 readers -
  • Instagram accounted for 70% of GQ’s social revenue last year

    Instagram contributed 7 percent of GQ’s total digital revenue in 2016. Instagram may not be sharing with publishers any of the revenue from its new between-Story ads. But that doesn’t mean publishers aren’t able to make money on Instagram. For Conde Nast’s GQ, Instagram generates more revenue than any other social network, including Instagram’s parent company Facebook.

    Marketing Landin Social Facebook- 21 readers -
  • Snapchat’s updated search bar makes it easier to find Discover channels, Live Stories

    Snapchat is finally stepping up its search game. On Thursday Snapchat began rolling out an update to its mobile apps that makes its search bar more prevalent and more useful. The most noticeable change is the addition of the search bar to the app’s home screen, but the more significant change is the fact that the search bar now works the same wherever you use it, such as on ...

    Marketing Land- 13 readers -
  • Facebook will let Pages broadcast live videos from desktop web

    If your brand’s New Year’s resolution was to broadcast more live streams on Facebook, then Facebook wants to help you with that. On Wednesday Facebook announced a bunch of new features for Pages looking to go live. The headliner is probably the ability to broadcast live from your laptop. Yep, Facebook will enable Pages to air Live streams through the desktop web.

    Marketing Landin Social Facebook- 15 readers -
  • Facebook’s mid-roll video ads will be limited to 15 seconds

    Last year Facebook started interrupting some Live broadcasts with mid-roll video ads, and this year the social network plans to do the same with non-Live videos. Facebook will inject mid-roll ads into some publishers’ videos after those videos have played for at least 20 seconds, according to a report published by Recode on Monday.

    Marketing Landin Social Facebook- 16 readers -
  • Alexa, can you acquire new customers for marketers?

    The family of Amazon Alexa devices. “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try Hunt’s?” “Huh?” The first part of the above conversation is a reality today. Internet-connected voice assistants like Amazon’s Alexa offer a hands-free way to buy things without any need for browsing.

    Marketing Landin Google- 17 readers -
  • Medium will eliminate its Promoted Stories ad product following layoffs

    Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut down its Promoted Stories ad product that had been released in beta in April 2016, according to a person familiar with the matter. The decision to eliminate its ad product coincides with Medium rethinking its business model and laying off 50 ...

    Marketing Landin Social- 17 readers -
  • 2016: The Year in Social Media

    Oh, 2016. You were a year that may not be missed but cannot be forgotten. You were the year that a social network famed for spreading news got flamed for spreading fake news. The year the same social network, that’s spent the past few years talking up its measurement capabilities, had to issue several mea culpas for math errors.

    Marketing Landin Social Facebook Twitter- 16 readers -
  • Twitter overcharged video advertisers due to error in its Android app

    Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday. “We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12.

    Marketing Landin Social Facebook Twitter- 16 readers -
  • Facebook will let celebs edit Live videos after broadcast ends

    Celebrities live the good life. They get the best tables at restaurants, free swag and access to some Facebook features before anyone else, like Facebook Live. And now they’re getting access to Live features that won’t be made available to normal people using Facebook. Facebook will let people using its Mentions app — which is only available to users with verified accounts, ...

    Marketing Landin Social Facebook- 11 readers -
  • How Twitter is making its top search results more relevant than recent

    Twitter is all about “live,” but its platform can’t all be live because recent doesn’t always equal relevant. Twitter proved this in February when it introduced a digest-style mini-feed in its main timeline that shows a sample of tweets someone might find most relevant even if they’re not the most recent. The company has quietly done a similar thing with its search results pages.

    Marketing Landin Social Twitter How To's- 11 readers -
  • Facebook Live Audio turns the social network into a radio broadcaster

    Facebook has already spun up its version of live television with Facebook Live. Now it’s come up with a take on live radio. On Tuesday Facebook announced Live Audio, an audio-only version of Facebook Live that can be used to broadcast radio shows, podcasts, book readings, etc. People can tune into a Live Audio stream and interact with it like they would a Live video stream, ...

    Marketing Landin Social Facebook- 15 readers -
  • Facebook’s latest measurement error undercounted Instant Articles traffic

    It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post.

    Marketing Landin Facebook- 15 readers -
  • Facebook plans to buy original shows to fill its new video-only feed

    Facebook wants to become more of a destination for video viewers, on par with Netflix, Hulu, Amazon and YouTube. That’s why the company is ramping up the roll-out of a video-only feed and paying publishers like CNN, The New York Times and BuzzFeed to produce live broadcasts. And it’s why the company is now looking to spend money to stock up on non-live shows.

    Marketing Landin Social- 17 readers -