tim peterson

  • Pinterest now lets people zoom in on pins, has redesigned visual search icon

    Pinterest continues to try to make it easier for people to use its visual search engine. Now Pinterest users can zoom in on pins when using its mobile app. Pinterest has also made the option to search individual objects within a pin more obvious and opened up its Chrome browser extension to people who don’t have a Pinterest account, the company announced on Wednesday.

    Marketing Landin Social- 18 readers -
  • Facebook lets brands promote publishers’, influencers’ posts as ads

    After officially opening itself up last year as a free distribution outlet for branded content, Facebook is ready to cash in. On Monday Facebook rolled out a new way for brands to take the posts that they pay publishers and influencers to create — and that the publishers and influencers tag as branded using Facebook’s labeling system — and promote them as ads on the social network.

    Marketing Landin Social Content Facebook- 20 readers -
  • Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’

    It has never been easier for brands to find celebrities, or so-called influencers, to promote their products. And it has never been more complicated. “It’s just legwork. It’s not hard work. It’s just time-consuming work,” said Dave Snyder, senior VP and executive creative director at Firstborn. Earlier this year, Adidas tasked the Dentsu Aegis Network-owned digital agency w ...

    Marketing Landin Social- 19 readers -
  • Facebook will rank links to slow-loading pages lower in people’s news feeds

    Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could push more brands and publishers to adopt the social network’s proprietary Instant Articles format. Facebook plans to start estimating how long it takes for a web page to load from its mobile app and will use that estimate when ranking how high or low a link to that page ...

    Marketing Landin Social Facebook- 24 readers -
  • Video: Amazon Spark is already overrun with #sponsored posts

    Amazon Spark, the e-commerce giant’s Instagram/Pinterest mashup, is only a couple of weeks old, but it’s already overrun with ads. During a recent scroll through Spark’s feed, 20 posts out of 55 were labeled #sponsored (by Amazon, no less). That Amazon would use Spark as a thinly veiled marketing channel to boost its own sales should surprise no one; its community guidelines ...

    Marketing Landin Social- 13 readers -
  • Snapchat will let brands measure its ads’ impact on sales, results against rivals

    One of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact a business’s bottom line and stack up against ads running elsewhere. That’s about to change. On Tuesday, Snapchat rolled out a program to allow third-party measurement firms to track its ads’ impact on a brand’s sales and to include that da ...

    Marketing Landin Social- 21 readers -
  • Twitter is testing a subscription-style ad program that costs $99 a month

    With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a subscription-style ad program that would have businesses pay $99 a month for their accounts and some of their tweets to be automatically promoted on the social network. A Twitter spokesperson confirmed the test on Friday, which was earlier spotted by T ...

    Marketing Landin Social Twitter- 18 readers -