tim peterson

  • Twitter’s total revenue shrinks for the first time as ad revenue decline steepens

    Twitter released its first-quarter earnings results on Wednesday morning. Here’s a quick rundown of how the social network’s business is doing. Tl;dr version: Twitter’s audience size problem has faded, but its money problems have grown. Twitter’s total revenue is no longer growing Twitter’s old money problem was that it had never turned a profit. Then its ad revenue started to shrink.

    Marketing Landin Social Twitter- 15 readers -
  • Facebook’s renamed analytics tool now tracks Pages, in-store purchases

    Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook Analytics to underscore the tool’s maturation into a legitimate contender that has been used by more than 1 million apps at some point since its introduction. The revamped Facebook Analytics can not only track the people who interact with a busin ...

    Marketing Landin Social Facebook- 16 readers -
  • Instagram Stories tops 200M daily users, now bigger than Snapchat

    Eight months after Instagram copied Snapchat’s Stories, Instagram’s clone is officially bigger than Snapchat. Every day, more than 200 million people use Instagram Stories, the Facebook-owned photo-and-video app announced on Thursday. By comparison, Snapchat averaged 158 million daily users in the fourth quarter of 2016, though that figure may have grown since the app’s pare ...

    Marketing Landin Social Facebook- 20 readers -
  • Twitter’s latest ad format turns Periscope hearts into branded ones

    Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some Periscope videos, Twitter is introducing an ad format that can appear atop a live or recorded Periscope broadcast, the company announced on Monday. Called Custom Hearts, the new ad format takes the standard hearts that appears on-screen when peop ...

    Marketing Landin Social Twitter- 18 readers -
  • Facebook changes some measurements for Pages’ organic videos

    If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement mishaps, well, at least that’s done. Now it’s time to familiarize yourself with the latest changes that Facebook is making to the measurements it provides for Pages’ organic videos.

    Marketing Landin Social Facebook- 14 readers -
  • Facebook now has more than 5 million monthly advertisers

    Facebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s advertising business isn’t showing many, if any, signs of slowing. Case in point: over the past year or so, Facebook has attracted a million new advertisers roughly every six months.

    Marketing Landin Social Facebook- 14 readers -
  • Twitter officially opens direct messages to chatbots

    “Bot” is a tricky word when it comes to Twitter. Maybe that’s why, for all the hype around chatbots on platforms like Facebook Messenger, Kik, Slack and Skype, Twitter’s own chatbot efforts have stayed somewhat under the radar. But maybe that’s about to change. On Thursday, Twitter officially opened up its developer tools so that any business or individual can create a chatb ...

    Marketing Landin Social Twitter- 20 readers -
  • YouTube TV premieres today in five markets, including LA, NY, SF

    A little more than a month after it was announced, YouTube’s paid TV-streaming service is ready for prime time (or whatever time people may choose to stream TV shows on their phones and computers). On Wednesday, YouTube made YouTube TV available to people in Chicago, Los Angeles, New York, Philadelphia and the San Francisco Bay area.

    Marketing Landin Social Google- 17 readers -
  • Facebook’s Canvas ads get easier to create (and recreate) with new API

    Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of an ad format in September 2015. Since then, brands have had to manually create each individual Canvas ad on Facebook’s desktop site — uploading the photos and videos, typing out the text and links, placing each element on each page and so on.

    Marketing Landin Social Facebook- 12 readers -