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A year after introducing Story Explorer as a way for people to view the events documented in Live Stories from many different angles, Snapchat is narrowing its aperture. Snapchat has removed the Story Explorer feature from its Live Stories, a Snapchat spokesperson confirmed. The discontinued feature may be as much a victim of its own tangled user experience as of Snapchat’s ...
There are a lot of things that people do outside of Facebook, but Facebook continues to incorporate more of those things into Facebook — like watching videos, shopping, reading articles and now playing video games. On Tuesday Facebook debuted a way for people to play arcade-style games by themselves or against friends within the social network’s news feed or its Messenger chat service.
Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and marketing technology providers and putting agencies that had been part of the program at a further remove. Facebook plans to eliminate the “media buying” speciality from its Marketing Partners program that grants a Good Housekeeping-style seal ...
On Facebook nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users when a piece of content posted to Facebook has been reported as false by Facebook users or entities outside of Facebook, Facebook CEO Mark Zuckerberg said in a Facebook post published Friday night.
Facebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but continue to run its Atlas measurement tool, the company announced on Friday. As much as the decision was Facebook’s to make — Atlas’s ad server has struggled to attract customers — it shows how centered Facebook’s ad-tech strategy has become around ads sold through Facebook.
Shooting videos with Snap Inc.’s newly released Spectacles seems super simple. Put the sunglasses-slash-camcorder on your face; tap a button to record; open Snapchat to review your video; add any filters, text or emojis; upload. But it’s not that simple. Shooting every snap with Spectacles is tempting. The circular clips and “from Spectacles” label on your snaps can signal your Snapchat savvy.
A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which Pinterest announced on Tuesday.
For years Twitter has had a harassment problem. While that doesn’t seem to have affected marketers’ opinions of Twitter, it could turn off regular users who don’t want to spend time on social network where people are free to fire slurs and other hateful words at them. So Twitter is giving people new options to police the tweets they see.
With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will detail to Messenger bot makers how people are interacting with their bots and cross-reference those stats with people’s Facebook profile data, in hopes of improving people’s experiences with those bots.
No, Facebook isn’t getting rid of its pseudo-racial ad targeting option. No, it hasn’t decided to prevent advertisers from using it to exclude their ads from being shown to people with “affinities” to certain ethnicities. Instead it’s excluding a few types of ads from being targeted based on people’s “ethnic affinities.
Snap Inc. released its Google ...
Snap Inc. started selling its video-recording sunglasses, Spec ...
The individual who, for six years, has overseen the growth and recent deceleration of Twitter’s advertising business, Adam Bain, has decided to leave the social network, a Twitter spokesperson confirmed on Wednesday after The New York Times reporter Mike Isaac and Recode reported the news. Twitter CFO Anthony Noto will take Bain’s position as COO permanently and temporarily ...
On Wednesday Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program. A quick refresher on Pinterest’s Marketing Partners program. Pinterest introduced the program in April 2015 as a way to open up its automated tools to post content and buy ads on its platform but only to certain companies on whom Pintere ...
It’s Snapchat’s turn to copy Instagram. On Tuesday Snapchat updated its Stories product — the one Instagram copied in August — with the ability to *finally* rewind through Stories, which has been possible on Instagram but not on Snapchat. If that seems like a minor adjustment, then you haven’t come close to throwing your phone at the wall after getting through 10 snaps in a ...
In California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of a polling place on an election day. It violates the state’s law against electioneering. That means, this morning I couldn’t stand outside my local polling place and hold a sign advocating for Hillary Clinton or Donald Trump.
Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots. After testing sponsored messages since April 2016, Facebook Messenger is opening up the messaging app’s inaugural ad format to all brands who use Messenger’s developer tools to manage their Messenger conversations.
Facebook wants to see if it can bring its big ad business to the big screen. Next week Facebook plans to start a test that will have its Audience Network ad network sell video ads within apps on internet-connected TV platforms like Apple TV and Roku, Recode reported earlier on Friday. A Facebook spokesperson confirmed the company’s plan to Marketing Land.
There are a lot of things that can be learned from Facebook’s third-quarter earnings call on Wednesday. For starters, word choice matters. In July 2016, during the company’s Q2 2016 earnings call, Facebook CFO David Wehner said that the number of ads Facebook can stuff in each user’s face — or, Facebook’s “ad load” — would top out around mid-2017.
Facebook makes a lot of money And the money it makes from advertising keeps growing at a steady pace Because a lot of people use Facebook Especially on their phones Which has convinced advertisers that Facebook’s mobile audience is really valuable Making each member of Facebook’s audience increasingly more valuable And enabling Facebook to sell more ads at higher prices* *Facebook provid.