tim peterson

  • Snapchat shuts down Story Explorer feature in Live Stories

    A year after introducing Story Explorer as a way for people to view the events documented in Live Stories from many different angles, Snapchat is narrowing its aperture. Snapchat has removed the Story Explorer feature from its Live Stories, a Snapchat spokesperson confirmed. The discontinued feature may be as much a victim of its own tangled user experience as of Snapchat’s ...

    Marketing Land- 8 readers -
  • Facebook removes agencies from Marketing Partners program with badge elimination

    Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and marketing technology providers and putting agencies that had been part of the program at a further remove. Facebook plans to eliminate the “media buying” speciality from its Marketing Partners program that grants a Good Housekeeping-style seal ...

    Marketing Landin Social Facebook- 26 readers -
  • Facebook shuts down Atlas ad server because it doesn’t serve ad sales

    Facebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but continue to run its Atlas measurement tool, the company announced on Friday. As much as the decision was Facebook’s to make — Atlas’s ad server has struggled to attract customers — it shows how centered Facebook’s ad-tech strategy has become around ads sold through Facebook.

    Marketing Landin Social Display Facebook- 10 readers -
  • What brands should know about shooting with Snap’s Spectacles

    Shooting videos with Snap Inc.’s newly released Spectacles seems super simple. Put the sunglasses-slash-camcorder on your face; tap a button to record; open Snapchat to review your video; add any filters, text or emojis; upload. But it’s not that simple. Shooting every snap with Spectacles is tempting. The circular clips and “from Spectacles” label on your snaps can signal your Snapchat savvy.

    Marketing Landin Social- 9 readers -
  • Pinterest queues up autoplay video ads for new Explore tab

    A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which Pinterest announced on Tuesday.

    Marketing Landin Social- 10 readers -
  • Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets

    For years Twitter has had a harassment problem. While that doesn’t seem to have affected marketers’ opinions of Twitter, it could turn off regular users who don’t want to spend time on social network where people are free to fire slurs and other hateful words at them. So Twitter is giving people new options to police the tweets they see.

    Marketing Landin Social Twitter- 13 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    On Wednesday Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program. A quick refresher on Pinterest’s Marketing Partners program. Pinterest introduced the program in April 2015 as a way to open up its automated tools to post content and buy ads on its platform but only to certain companies on whom Pintere ...

    Marketing Landin Social- 9 readers -
  • Snapchat copies two of Instagram’s features, adds World Lenses

    It’s Snapchat’s turn to copy Instagram. On Tuesday Snapchat updated its Stories product — the one Instagram copied in August — with the ability to *finally* rewind through Stories, which has been possible on Instagram but not on Snapchat. If that seems like a minor adjustment, then you haven’t come close to throwing your phone at the wall after getting through 10 snaps in a ...

    Marketing Landin Social- 10 readers -
  • Ads in Facebook Messenger are officially here

    Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots. After testing sponsored messages since April 2016, Facebook Messenger is opening up the messaging app’s inaugural ad format to all brands who use Messenger’s developer tools to manage their Messenger conversations.

    Marketing Landin Social Facebook- 20 readers -
  • Facebook will try out selling ads on TV screens next week

    Facebook wants to see if it can bring its big ad business to the big screen. Next week Facebook plans to start a test that will have its Audience Network ad network sell video ads within apps on internet-connected TV platforms like Apple TV and Roku, Recode reported earlier on Friday. A Facebook spokesperson confirmed the company’s plan to Marketing Land.

    Marketing Landin Facebook- 9 readers -