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Natalie’s Orchid Island Juice Company, which sells fresh-squeezed juice in grocery stores, restaurants and small businesses, was founded in Florida in 1989. Over the years, the business has seen many changes, including a new facility, tremendous expansion – and changes in how it promotes its products. The clean label juice provider sells its juice in 30 states and 24 countries worldwide.
’Tis the season for brick-and-mortar businesses to figure out their digital marketing strategies for the holidays, if they haven’t already. With traditional display ads becoming increasingly ineffectual (average click-through rates have dipped to just 0.17% thanks in part to ad-blocking technology, according to DoubleClick), brick-and-mortar businesses are turn their attention ...