tim villanueva

  • Apple to introduce search ads to its App Store

    In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store. Taking note from both Google and Facebook, Apple is making many moves to make its ad offering more o ...

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