timothy johnson

  • Where To Start With Amazon Marketing

    Amazon Marketing: Why It’s Important There are hundreds of millions of active accounts on Amazon. Moreover, nearly half of internet shoppers go directly to Amazon instead of starting with a search engine like Google when they are looking to make a purchase. Those are staggering numbers. But chances are you don’t need convincing that Amazon is a channel worth pursuing if you sell online.

    Portent, Incin Paid Search- 9 readers -
  • 3 Digital Marketing Strategies That Won’t Cost You a Dime

    Digital marketing covers a huge range of potential channels, tactics, and occasionally even a dash of strategy. Being an expert in everything is nearly impossible, and a big part of why agencies like Portent have a job. The risk of low return on ad spend, or even low return on your sweat equity is enough to freeze a lot of small business owners and even trained marketers into inaction.

    Portent, Incin Social- 15 readers -
  • Are You Over Optimizing Your AdWords Account?

    I’m going to tell you something that’s a little counterintuitive: you may be hurting your AdWords or general PPC performance by trying to do too much, too fast. This idea doesn’t get a lot of air time because a lot of under-performing AdWords accounts or campaigns trace back to under-optimization or “set it and forget it”, which we all know is the devil.

    Portent, Incin Paid Search- 14 readers -
  • Introduction to Amazon Ads Strategy

    Amazon is a no-brainer for most E-commerce sellers. Potential customers look to Amazon more often than ever and listing your products there is a quick way to boost sales. Getting visibility for your products isn’t always easy, though. Amazon is a search engine just like Google and just like Google it helps to pay-to-play.

    Portent, Inc- 12 readers -
  • Product Feed Optimization for Google Shopping

    Most commonly, advertisers starting off with a paid search platform such as AdWords reach their respective audience through keyword targeting. However, with Google Shopping (or product listing ads), e-commerce businesses utilize a product feed as the main targeting tool. The feed contains information about your products such as price, availability, brand, etc.

    Portent, Inc- 23 readers -
  • Google AdWords Display Banner Specifications and Best Practices

    Thinking about experimenting with the Google Display Network (GDN)? This could mean a variety of different things, but most commonly, this means showing banner ads on site that are a part of the GDN. The GDN isn’t exclusively for banner ads. Ad formats vary from text ads to video ads, animated banners, and ads on mobile sites.

    Portent, Inc- 17 readers -
  • The Dangers of Putting PPC in a Silo

    One of the seemingly wonderful things about PPC is that in many cases it can be an almost stand-alone channel. Ready to go at a moment’s notice, self-contained between ad and landing page, with immediate feedback and optimization through built-in analytics. That said, putting PPC in a silo is tempting, but dangerous.

    Portent, Inc- 8 readers -
  • What are UTM Codes? …and Why You Should Use Them

    UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. UTM codes are simple snippets of code appended to the end of URLs that communicate with the GA code on your website.

    Portent, Inc- 20 readers -
  • 5 Inexpensive Ways to Grow Your SMB Online

    For most small- and medium-sized businesses, competing online against the big players can be daunting. How are you supposed to match their seemingly infinite marketing budgets when you may just have a few thousand dollars a month to work with? If this sounds familiar, don’t despair. There is still a lot you can do without a large marketing department and massive ad budget.

    Portent, Inc- 15 readers -
  • Building Successful PPC: Researching Keywords

    After creating your PPC account structure and establishing standard campaign settings, it’s time to start researching and adding keywords in your ad groups. Having a descriptive keyword list that characterizes your product or offering precisely will help put your ads in front of a relevant audience searching to find the solution you can fulfill for their problem.

    Portent, Incin Paid Search- 12 readers -
  • Building Successful PPC: Writing Engaging Ads

    Writing engaging ads for your target audience is instrumental for AdWords success. In order for ads to be engaging they need to be relevant, informative, and in-line with what the user is searching for. Having ads with irrelevant ad copy is a great way to spend money on wasteful clicks, and having ads that are too bland make it easy for the customer to just keep scrolling.

    Portent, Incin Paid Search- 15 readers -
  • 5 Critical Tips for PPC Success for Small Businesses on a Budget

    Small business owners are typically on a tight budget with every dollar accounted for. It is imperative that advertisers stretch their PPC budget to get the highest return on their investment. Let’s review out five top PPC tips for campaign success on a limited budget: 1. Separate networks by campaign When advertisers set up their campaigns, Google, by default, recommends servi ...

    Portent, Incin Paid Search- 10 readers -
  • 11 Tips for Low Budget PPC Advertisers

    Return on investment is everything for small and medium sized businesses looking to buy pay-per-click advertising on a budget. With many different features and settings to navigate through, running a successful PPC campaign is easier said than done. Factor in a typically smaller-than-your-competition budget and competing successfully can be daunting.

    Portent, Incin Paid Search- 25 readers -
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