today's eggspert

  • How to Design a High Converting Mobile Lead Generation Flow

    Everything is moving towards mobile. For examples, Google penalizes you if your site isn’t mobile optimized and Facebook Ad CPC (cost per click) is much cheaper on mobile compared to desktop. More than half of the world’s web traffic now comes from mobile phones. This means more and more potential customers are viewing your website ...

    The Daily Eggin How To's- 11 readers -
  • 4 Ways Your eCommerce Store Can Leverage Video (and Why It’s So Crazy Effective)

    We’ve gone beyond the point of video being an up-and-coming trend. It’s here, and marketers should be using it to attract audiences and keep them engaged. That goes for eCommerce as much as any other industry. Data shows that video isn’t just effective when it comes to marketing. There’s also a continuously growing demand for content in ...

    The Daily Egg- 12 readers -
  • 15 Tools for Uncovering the New Features Your Customers Want Most

    Savvy entrepreneurs know to base their decisions on data rather than assumptions. Try as you might, the products and features that you think will resonate strongly with your audience often don’t. In order to refine your offering and produce something that creates real value for your audience (and in return, money for you), research is r ...

    The Daily Egg- 11 readers -
  • How to Storyboard a Marketing Video (When You’re Not an Artist)

    Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video. According to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it. Which, unfortunately, doesn’t bode well for ...

    The Daily Eggin How To's- 17 readers -
  • 15 Steps To Creating a Successful Event Marketing Campaign

    We know what events are. We know what marketing is. But when these two words come together, the whole becomes greater than the sum of its parts. Event marketing is a versatile and impactful marketing channel that is increasingly becoming more critical across various industries. According to Forrester research, events make up for 24% of the ...

    The Daily Egg- 15 readers -
  • Hack Your Thank You Page: 5 Ideas for Driving Even More Conversions

    When it comes to on-site optimization, landing pages, product pages and checkout pages receive the most attention. However, there is one page that a lot of marketers forget about: the thank you page. If you’re unaware, the thank you page is shown to users immediately after they’ve completed an interaction with yo ...

    The Daily Egg- 14 readers -
  • Why Are We So Afraid To Speak To Our Customers?

    Often in business we get too bogged down by the numbers and forget the actual value of speaking with our customers and prospects. I’m not just talking about sending the quarterly customer satisfaction survey, I’m talking about undertaking full qualitative user testing and research to fully understand your customers. Since 2003, businesses ...

    The Daily Egg- 16 readers -
  • Why You Should Have A Local Content Marketing Strategy

    You’ve probably heard time and time again that content marketing is important in growing your business’s online presence. When done correctly, it can increase brand awareness, advocacy, and lead to more sales. The problem is many businesses are doing it wrong. Many business owners think they need to be creating X new pie ...

    The Daily Eggin Content- 18 readers -
  • Hacking Your User Onboarding Process: 10 Strategies to Try Now

    There is some confusion about what the overall objective of the onboarding process should be. Many view onboarding as an opportunity to get new users up and running. However, I prefer to think of it as laying the foundation for a long-term relationship with your brand or application. Particularly for software companies, it’s crucial to ...

    The Daily Egg- 15 readers -
  • The Game of Thrones Approach for Powerful SaaS Free Trial Emails

    Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you’re not seeing 20% or more in your conversion rate, this is likely your approach. To which I say: consider Theon, son of the Ironborn king, in Game of Thrones. Stand for something — like proving yourself to your cruel dad – or risk dy ...

    The Daily Eggin EMail- 20 readers -
  • The Fine Art of Landing Page Design: Using F & Z Patterns to Increase Conversions

    In a saturated online world with an abundance of information, marketers are constantly battling for attention. You’ve likely read that online users have an attention span less than that of a goldfish. Therefore, the more organized and straightforward your strategy is for converting a lead, the better. Over the last couple decades, eye-tracking studies have been p ...

    The Daily Egg- 16 readers -
  • The World’s Fastest Growing SaaS Products Send These Welcome Emails

    What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder of a SaaS company about onboarding emails for SaaS companies. He wanted some new ideas on how they could improve their welcome emails. I thought to myself, how could you f ...

    The Daily Eggin EMail- 20 readers -
  • Why Your Influencer Spam is Getting You Nowhere

    Relationships with bloggers, thought leaders and senior decision makers are invaluable. Influencer marketing, when done correctly, can be mutually beneficial for all involved. That said, most brand marketers are executing some form of “influencer marketing” nowadays, and it’s becoming more and more difficult to cut through the noise. Some marketing leaders have even opened t ...

    The Daily Egg- 18 readers -
  • How To Turn Your iPhone Into A Video Marketing Machine

    These days, being able to produce video is becoming more of a necessity than a “nice-to-have” for online marketers. Check out these stats: Creating a video of a product increases the likelihood of a purchase by 144% Having a video on your homepage can increase conversion rates by 64-85%. 100 million hours of vid ...

    The Daily Egg- 12 readers -
  • Glossary: Earned Media

    Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results. It includes publicity gained through word-of-mouth, buzz, reviews, news coverage, comments, feedbacks, likes, mentions, shares, and varied promotional efforts other than paid media advertising or owned media branding ...

    The Daily Egg- 27 readers -