today's eggspert

  • Why a Killer UX Doesn’t Always Translate into Conversions

    One person’s killer UX is another’s UX killer. Why not copy the killer user experience of a famous site in your industry? The short answer? You’re not them. The longer answer is that unless you’re copying a fully optimized site with all the same variables, targets, and exact same audience, you’re likely setting yourself up for failur ...

    The Daily Egg- 20 readers -
  • What Are the SEO Benefits of XML & HTML Sitemaps?

    A sitemap is (usually) an XML document, containing a list of pages on your website that you have chosen to tell Google and other search engines to index. Google often uses the sitemap file as a guide to the pages available on your website — even though it may decide not to index every page you list on yo ...

    The Daily Eggin SEO- 11 readers -
  • Glossary: Bounce Rate

    The bounce rate is the percentage of people, who landed on your website, but instead of browsing further they exited your website. This metric can be important to certain websites as it gives you an idea about the first impression of your site. It tells you if your landing page meets the expect ...

    The Daily Egg- 19 readers -
  • How Emotional Motivators Can Drive Authentic Growth

    We are all familiar with this scene: when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers in hands. They were mourning the loss of a great tech visionary but also paying tribute to the creator of a brand that they felt a deep emotional connection with. ...

    The Daily Eggin How To's- 20 readers -
  • The Small Business Guide on How to Create Simple Branded Videos

    2015 may have been touted as the year of the video in the marketing world, but despite that, branded videos have continued earning their space within every marketer’s toolkit throughout the entirety of 2016. While it may seem that only big companies have the resources at hand to create extraordinarily well made branded videos, you shou ...

    The Daily Eggin How To's- 26 readers -
  • Glossary: Marketing Automation

    Marketing Automation is a tool, or a suite of tools, that enables the automation of repetitive tasks across several channels. This includes email marketing, social media, customer segmentation, A/B testing and website personalization. Using an all-in-one tool, or a stack of several marketing tools together, marketers can automate several activities to scale ...

    The Daily Eggin EMail- 25 readers -
  • You Need More Than Analytics Data to Grow Your Business – You Need Systems

    I have realized something after working with countless companies and helping them set up their analytics tools. They all want the hottest tool. They all want as much data as they can possibly gather. However, these companies don’t actually care about the data. This might sound crazy, but hear me out. They want the data, but not because ...

    The Daily Egg- 17 readers -
  • The Secret to $5 Customer Acquisition Costs on Facebook

    John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work full-time on his wife’s ecommerce business. He was tasked with increasing ROI from advertising channels. Facebook was an easy target. The company already had tens of thousands o ...

    The Daily Eggin Social- 24 readers -
  • A Handy List of Slack Apps for Marketing and Sales Teams

    Who would ever think that a B2B team chat app would stir up so much enthusiasm that it would turn into a cult following? Yep. People really love Slack. Here’s why: Amazingly designed, easy to understand interface It lets you instantly communicate with your team, from wherever you are It lets you share files of all types All of your com ...

    The Daily Egg- 25 readers -
  • How to Start an Affiliate Program That’s Actually Successful

    “Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings. He created one of the first web-based affiliate programs. The way affiliate marketing works is simple: it’s a performance-based advertising channel in which a business pays a commission ...

    The Daily Eggin Affiliate How To's- 13 readers -
  • What Does Penguin 4.0 Mean For Your SEO?

    Who doesn’t love a good Google update? If you’ve so much as dabbled in SEO you probably already know that these updates can be cause for some serious nail-biting. It usually goes something like this: Google announces they’ve made an update to their algorithm and they provide some perfunctory details. What follows is a f ...

    The Daily Eggin SEO- 14 readers -
  • How to Develop a Winning CRO Testing Roadmap

    If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem now is: how do you decide what to test? Successful testing is almost always strategic in nature. You can’t just fire up your testing tool, plug in a couple of ...

    The Daily Eggin How To's- 27 readers -
  • Mastering Data Storytelling: 5 Steps to Creating Persuasive Charts and Graph

    Data storytelling is one of those “buzzwords” that in actuality is not really a buzzword–it’s reflective of a necessary change in the way humans are making sense of the inordinate amount of information out there today. It is estimated that by 2020, the digital universe will reach 44 zettabytes, or 44 trillion gigabytes, which ...

    The Daily Egg- 18 readers -
  • How to do Content Marketing for E-commerce the Right Way

    The truth is people don’t like getting sold to; they like being told stories through content. Content engages people in a way no sales pitch can. Content touches people’s emotions: it makes them sad, angry, happy, excited, and much more. At the same time, content can show them a picture of a problem of their life, and h ...

    The Daily Eggin Content- 22 readers -
  • How To Be A Subject Matter Expert When You Don’t Know The Topic

    Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to position your company or client as an authoritative industry voice. You may have strong marketing chops, but what if you’re not an expert on your company’s niche? Knowing what you’re talking about ...

    The Daily Eggin How To's- 15 readers -