today's eggspert

  • Glossary: Call to Action

    A call to action (abbreviated “CTA”) is the desired action a user or visitor is supposed to take at a certain stage of the conversion funnel. It can be as simple as a click, an opt-in, login, registering for a trial or even a purchase. Here’s an example: If you would like more information, please ...

    The Daily Egg- 11 readers -
  • How To Write Content Without…Well…Having To Write It

    Early morning, dew still fresh on the grass, sunrise beautifully lighting a home office, aromatic steam rising from hot coffee, fog melting away from the world outside. And — unfortunately — the first flashes of carpal tunnel pain go pulsing through your wrist. Indeed, the consequences of a repeated routine can manifest themselves in painful w ...

    The Daily Eggin Content How To's- 14 readers -
  • Glossary: Link Juice

    Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage. According to Google, a multitude of quality hyperlinks (or just “links”) are one of the most important factors for gaining top rankings in the Google search engine. The term “link juice” is SEO in ...

    The Daily Egg- 15 readers -
  • How to Micro Test New Product/Service Ideas Using AdWords

    Launching a new business idea or deciding to develop a new product for your company is not without risk. Many of the best business ideas have come from inspiration, intuition or in-depth insight into an industry. While some of these ideas have risen to dominate the modern world, such as search engines, barcodes and credit card readers, ...

    The Daily Eggin Paid Search How To's- 24 readers -
  • Glossary: Value Proposition

    A value proposition is what you guarantee or promise to deliver to your potential buyers in exchange for their money. It’s also the main reason why people choose one product over other. If it’s done right, it can give you the competitive edge and help you grow your business. The value proposition is ...

    The Daily Egg- 10 readers -
  • How to Convert More Customers by Adding Perceived Value

    What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000. But unlike the tangible qualities of a purchase, like the grade of leather used or the fact that the utterly useless bag charm is 14 karat gold, the perception of value is what r ...

    The Daily Eggin How To's- 19 readers -
  • Can Your Audience and Google Love the Same Page Title?

    “What Do Department Store Santas and Prostitutes Have in Common?” “Why Do Drug Dealers Still Live at Home with Their Mothers?” These are two chapter titles from the Steven Levitt and Stephen Dubner book Freakonomics, a work that has captured the interest of hundreds of thousands of readers. One of the big draws of this ...

    The Daily Eggin SEO Google- 19 readers -
  • Are Your Keyword Rankings You See On Google Correct?

    Have you ever doubted Google? When it comes to the keyword ranking accuracy, we can be skeptical about rank tracker tools we use or SEOs we hired. But when we check rankings manually, we trust our eyes and Google. But you shouldn’t be so careless. Google is clever and agile. They have a massive list ...

    The Daily Eggin Google- 17 readers -
  • Top 7 Ways to Build Brand Loyalty

    Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way down the funnel before they talk to anyone at your business, you can’t rely on traditional methods to generate loyalty. At the same time, fewer and fewer clients remain loy ...

    The Daily Egg- 18 readers -
  • What Email Marketing Reporting Metrics Should I Track to Optimize?

    This is a personal question, so forgive me for being forward, but it’s important to ask before we begin. Have you ever ignored facts because it posed a threat to your beliefs? It’s okay if you answered yes. I mean, I’m guilty of being in the same boat too. But being biased to your email marketing metrics can be detrimental ...

    The Daily Eggin EMail- 20 readers -
  • 7 Risks of Data-Driven Content Creation & 8 Tips to Avoid Them

    Wanna create well-performing content and be original too? Then it might be time to stop digging into data and try something scary instead, like listening to your gut. Let the numbers work for you, not against you. Now, don’t get me wrong – taking a data-driven approach to your content marketing strategy today is not just smart, it ...

    The Daily Eggin Content- 18 readers -
  • How to Play Into Your Customer’s Need for ‘I Want It Right Now’

    Although eCommerce receives most of the limelight, 91.6% of U.S. sales still take place offline. With all the benefits of buying online — lower cost, wider choice, no need to put on pants — how come retail stores are still a thing? According to a study by Ripen Ecommerce, 30.8% is explained by people wanting to be a ...

    The Daily Eggin How To's- 23 readers -
  • How To Leverage Facebook’s Live 360 Videos

    In case you hadn’t noticed – though I’m guessing you have – consumption of online video has been steadily rising in recent years. According to a forecast by Cisco, video will represent 80% percent of all consumer-based internet traffic by 2019. In the information age, the average person has a shorter attention span than a goldfish, and unless you ...

    The Daily Eggin How To's- 21 readers -
    Earlier about the same topic:
  • 3 Need-To-Know Social Media Lessons That Will Lift Your Conversions

    Ad copy, product descriptions, email subject lines — and social media. These are a few places in marketing where it’s absolutely vital to nail your short-form copywriting technique. 140 characters goes by in the blink of an eye, yet the best Twitter users consistently post quality content that keeps readers engaged. What’s their secret? ...

    The Daily Eggin Social- 13 readers -
  • The Beginner’s Guide To Making Facebook Advertising Convert

    Most people use Facebook ads to pump up their visitor numbers. Wait, what? Let me be clear. They don’t wake up with that goal in mind, but it’s usually what ends up happening. I see this all the time with clients I work with. The problem isn’t that they can’t set up the Facebook ad campaigns or get visito ...

    The Daily Eggin Social- 20 readers -
  • Glossary: Influencer Marketing

    Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences. Influencer marketing leverages the influence or reach of leaders in a particular industry, field, or even sub-culture. For example, a renowned surgeon is an influencer in the field of medical science and a ...

    The Daily Egg- 18 readers -
  • How to Optimize User Experience & Conversion Paths in Google Analytics

    If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017. That’s a nice thought, but not a very easily implemented practice. ...

    The Daily Eggin Google How To's- 25 readers -
  • The Top 10 Most Common AdWords Mistakes (And How To Fix Them)

    AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands of dollars every month due to poor account management. If you feel like you could be generating more revenue from AdWords, chances are that you’re making some of these ten common mistakes that are inhibiti ...

    The Daily Eggin Paid Search How To's- 21 readers -
  • The Five Sales Letters Every Marketer Should Know, Hands Down

    If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of th ...

    The Daily Egg- 16 readers -