today's eggspert

  • The Five Most Important Visual Elements Required for a Successful Company Blog

    As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience help you build trust with your audience and develop a strong and influential brand. We know that 61% of US online consumers are making purchases based on recommendations they read on blogs. Therefore, why wouldn’t you do th ...

    The Daily Egg- 15 readers -
  • Lessons From 5 of the Most Viewed Product Awareness Videos on YouTube

    If you feel like you’ve been seeing a whole lot more video content online over the past couple of years, it’s not your imagination. Video content has proliferated in recent months and the expectation is that it will continue to grow at a rapid pace in the coming years. Just consider the following statistics and data ...

    The Daily Egg- 12 readers -
  • 5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars

    22% of the world’s total population uses Facebook. Whatever niche you’re in, there are potential customers waiting for you at the click of a button. While Facebook advertising can be immensely lucrative, there is a significant learning curve before you can expect positive results. Recently, PPC advertising has become more competitive. As advertisers flock to F ...

    The Daily Egg- 9 readers -
  • How to Generate Leads with Twitter Video Ads

    Twitter Video Ads are still one of the brightest features for marketers who use Twitter to get the word out about products and services. Since their introduction in 2012 in the form of Twitter Cards, Video Ads have been quite important to businesses that prefer outreach using audio and visual cues to attract customers. To ...

    The Daily Egg- 9 readers -
  • 7 Inventive Ways to Improve Your Organic CTR Using Google Search Console

    In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR? Besides the obvious benefit of increased site traffic, Google often rewards higher CTRs with higher rankings. CTRs also ...

    The Daily Egg- 12 readers -
  • 11 Unethical Ways to Increase Traffic to Your Website

    We all know the usual ways of increasing traffic to the website. Search engine optimization, pay-per-click advertising, social media sharing, content marketing, and so on. But if you want to really keep your edge, then you have to consider getting a little sneakier with it. We’re going to take a look at some of the less ...

    The Daily Eggin Social- 12 readers -
  • How To Do Content Marketing Without Writing Blog Posts

    Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site. If you want a piece of the organic, SEO traffic pie, you need to be creating new content on a daily basis. Otherwise, you risk falling behind. There are currently millions of blog ...

    The Daily Eggin Content How To's- 23 readers -
  • 30 Unforgettable Landing Page Examples To Steal, Learn & Profit From

    The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between dying from panic or sipping a mojito at the beach. Yet… designing a high-converting landing page is tough. There are so many elements to get right: the copy, the desi ...

    The Daily Egg- 14 readers -
  • Afraid Of AI? Conquer Your Fears By Learning How It Can Boost Your Sales

    It’s 2017, and the robots are here. However, artificial intelligence (AI) is nothing to be feared. In fact, AI will help boost your sales, increase conversions while ensuring that your business thrives and stays relevant in an ever-changing world. If you have resisted AI up until now because it sounded too complex, we’re going to explain ...

    The Daily Eggin EMail How To's- 10 readers -
  • 10 Steps That Will Map Your Way To Inbound Success With HubSpot Marketing

    HubSpot needs no introduction. It provides marketers a hassle-free interface to reach out to their audience and nurture them through various stages of the conversion funnel. Their “inbound marketing theory” is a systematic arrangement of several digital marketing channels, including social media, email marketing, and landing pages, brought together in one user interface that al ...

    The Daily Eggin EMail- 16 readers -
  • What Science Can Teach Us About How to Create Viral Content

    Think about the last thing you shared on the internet. Maybe it was an insightful video on the political turmoil in a far away country, or maybe it was a funny picture of a cat wearing a bow tie. Either way – you saw it, had an emotional reaction to it and decided to share it with others. Bu ...

    The Daily Egg- 8 readers -
  • How to Optimize Your Website for Google’s Mobile-First Index

    We know that Google’s Mobile-First Index is coming. As is the norm with Google, we’re just not sure when. The latest reports from SMX Advanced in Seattle back in June saw Gary Illyes quoting early 2018 as the rollout date, but we can expect a fairly soft roll out on this one. It’s also likely ...

    The Daily Eggin How To's- 13 readers -
  • The Six Most Misunderstood Metrics in Google Analytics

    Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and ultimately maximize conversions. But there’s a catch. It’s only effective if you actually know how to interpret the data. Unfortunately, not all users fully ...

    The Daily Egg- 12 readers -
  • A Simple Guide to Link Prospecting

    You can break down SEO into two major categories: On-Page SEO: Ensuring your title tags, meta tags, site architecture and content are optimized for near-perfect search engine comprehension and indexing. Link Building: Getting other websites to link back to your site. In today’s post, we’re going to focus on #2 ...

    The Daily Egg- 13 readers -
  • How to Design a High Converting Mobile Lead Generation Flow

    Everything is moving towards mobile. For examples, Google penalizes you if your site isn’t mobile optimized and Facebook Ad CPC (cost per click) is much cheaper on mobile compared to desktop. More than half of the world’s web traffic now comes from mobile phones. This means more and more potential customers are viewing your website ...

    The Daily Eggin How To's- 11 readers -
  • 4 Ways Your eCommerce Store Can Leverage Video (and Why It’s So Crazy Effective)

    We’ve gone beyond the point of video being an up-and-coming trend. It’s here, and marketers should be using it to attract audiences and keep them engaged. That goes for eCommerce as much as any other industry. Data shows that video isn’t just effective when it comes to marketing. There’s also a continuously growing demand for content in ...

    The Daily Egg- 13 readers -
  • 15 Tools for Uncovering the New Features Your Customers Want Most

    Savvy entrepreneurs know to base their decisions on data rather than assumptions. Try as you might, the products and features that you think will resonate strongly with your audience often don’t. In order to refine your offering and produce something that creates real value for your audience (and in return, money for you), research is r ...

    The Daily Egg- 12 readers -