today's eggspert

  • How To Be A Subject Matter Expert When You Don’t Know The Topic

    Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to position your company or client as an authoritative industry voice. You may have strong marketing chops, but what if you’re not an expert on your company’s niche? Knowing what you’re talking about ...

    The Daily Eggin How To's- 15 readers -
  • How to Create a Company Culture As Enticing As Google

    It’s not just a word that applies to different countries and ethnicities. Yet, this is how we commonly think about culture, as some sort of invisible style of thinking that permeates a specific group of people. While a company may not speak a different language or have different styles of dress and food to exhibit its own spec ...

    The Daily Eggin Google How To's- 16 readers -
  • How to Improve Conversion Rates with Conscious Language

    It’s no secret. Higher conversion rates translate into bigger profits. You’re catching the attention of the right people using the right tactics. You’ve figured out how to best speak to your audience – and that’s no easy feat. True online persuasion goes far beyond just a fancy website. Words can maximize conversions if you know your audien ...

    The Daily Egg- 11 readers -
  • How to Create a Killer Live Video Strategy

    Let’s face it: video marketing is getting harder. And social media platforms like Facebook are making it even more complex. From evergreen content to “disappearing” videos, there’s a lot of content out there and you need to cut through the noise. But there’s still plenty of opportunity. According to Vibhi Kant, Product Man ...

    The Daily Eggin How To's- 7 readers -
  • How Neuroscience Marketing Might Actually Be Hurting Your Conversions

    “Color is important!” …declared our very own Neil Patel a couple of years back. You’ve read innumerable blog posts about the psychology of colors as they relate to impression and persuasion. And you probably rushed off to relaunch your website in green (if you want growth). Or blue (if you want to please everyone). Or red (if you think ...

    The Daily Eggin How To's- 11 readers -
  • User Flow Optimization: The CRO Strategy No One Talks About

    A/B testing works… sometimes. But more often than not, you’re simply “moving deck chairs around the Titanic” as Larry Kim puts it (making small changes that only generate small returns). Instead, the ‘unicorns’ – or the A/B tests regularly topping 10% conversions – are focused on overhauling their offers and restructuring the flows and f ...

    The Daily Egg- 10 readers -
  • How to Supercharge Growth and Overcome Competition with Added Value

    Working in a competitive, oversaturated industry is not easy. There are dozens of similar companies, each and every one fighting for the same customers. If you are working in an industry like that, how do you survive? Undercutting the competition on prices is not sustainable. Sooner or later the margins will become so small th ...

    The Daily Eggin How To's- 8 readers -
  • Quit Making Case Studies & Start Creating Great Customer Stories Instead

    It’s strange. Content writing as a tool for user acquisition and audience building has moved forward so rapidly over the last few years. People are more aware than ever that content, for many businesses, is the single most cost-effective way to project your brand to the world and amplify it. How is it then, that despite ...

    The Daily Egg- 10 readers -
  • How We Used Crazy Egg To Grow Our Analytics Startup

    When you’re a bootstrapped startup, moving fast and being efficient with your limited resources is your way of life – it can often seem like delay equals death, with very little room for error. In situations like this, having to make decisions in the absence of clear data, or with ambiguous insights from analytics can be pr ...

    The Daily Eggin How To's- 19 readers -
  • 7 Ways to Use Heatmaps to Improve Your SEO

    Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re not trying to be evil; you’re just trying to understand what they want. The same is true with SEO. You’re trying to understand what keywords people are searching fo ...

    The Daily Egg- 5 readers -
  • How to Make Your Own Explainer Video

    So you’ve started a business and now you need an explainer video. You can go to one of the many explainer video companies, you can hire a freelancer, or you can try to make one yourself. Each of those options has its pros and cons. A company might be expensive, but you’ll get a quality video. ...

    The Daily Egg- 13 readers -
  • Learn From The Best: An Interview With Basecamp Product Designer Jonas Downey

    Believe it or not, a lot of your success when you’re running an online business comes down to how you approach design. Design is one of those subtle things that really make or break the experience you give your customers. We reached out to one of our favorite designers – Jonas Downey – to ask him a few questions. ...

    The Daily Egg- 11 readers -
  • Using Heuristics to Increase Your Ecommerce Conversion Rate

    Every time I hear someone say, “Let’s test if the red button will be better for conversions than green (yellow, blue, etc.)”, my eyes get all bloodshot. I mentally curse whoever it was that wrote the first articles telling you that you can simply test different button colors and get extremely high lifts in conversion. And yet t ...

    The Daily Egg- 14 readers -
  • The Confessions of Marc, a Twitter Lead Generating Machine

    With SnapChat and live streaming taking the world by storm, it’s getting easier to look at Twitter and the older social networks as antiques on the digital web. Success on SnapChat sounds cooler than on Twitter, but success is success regardless of which social network you succeed on. Twitter continues to be ...

    The Daily Eggin Social- 5 readers -
  • 5 Overrated & Dangerous Conversion Tactics (and How to Think About Them)

    There are good conversion tactics, and then there are great conversion tactics. We have seen some of the best methods at work helping marketers achieve their goals. However, not all conversion tactics are as good as they seem to be. Some of these tactics are in practice, partly because of FOMO and partly because of over-enthusiast ...

    The Daily Egg- 16 readers -
  • Why Scheduling a Demo Could Be Destroying Your Conversion Rates

    Does anyone really like to “Schedule a Demo”? Our PPC team is always looking to push our results, so we tested this theory with an enterprise B2B software firm and found that the answer in their case is: NO. We knew that demos are a large time commitment and tough to schedule for both the vendor and the prospective c ...

    The Daily Egg- 15 readers -