today's eggspert

  • How to Play Into Your Customer’s Need for ‘I Want It Right Now’

    Although eCommerce receives most of the limelight, 91.6% of U.S. sales still take place offline. With all the benefits of buying online — lower cost, wider choice, no need to put on pants — how come retail stores are still a thing? According to a study by Ripen Ecommerce, 30.8% is explained by people wanting to be a ...

    The Daily Eggin How To's- 19 readers -
  • How To Leverage Facebook’s Live 360 Videos

    In case you hadn’t noticed – though I’m guessing you have – consumption of online video has been steadily rising in recent years. According to a forecast by Cisco, video will represent 80% percent of all consumer-based internet traffic by 2019. In the information age, the average person has a shorter attention span than a goldfish, and unless you ...

    The Daily Eggin How To's- 16 readers -
  • 3 Need-To-Know Social Media Lessons That Will Lift Your Conversions

    Ad copy, product descriptions, email subject lines — and social media. These are a few places in marketing where it’s absolutely vital to nail your short-form copywriting technique. 140 characters goes by in the blink of an eye, yet the best Twitter users consistently post quality content that keeps readers engaged. What’s their secret? ...

    The Daily Eggin Social- 11 readers -
  • The Beginner’s Guide To Making Facebook Advertising Convert

    Most people use Facebook ads to pump up their visitor numbers. Wait, what? Let me be clear. They don’t wake up with that goal in mind, but it’s usually what ends up happening. I see this all the time with clients I work with. The problem isn’t that they can’t set up the Facebook ad campaigns or get visito ...

    The Daily Eggin Social- 16 readers -
  • Glossary: Influencer Marketing

    Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences. Influencer marketing leverages the influence or reach of leaders in a particular industry, field, or even sub-culture. For example, a renowned surgeon is an influencer in the field of medical science and a ...

    The Daily Egg- 16 readers -
  • How to Optimize User Experience & Conversion Paths in Google Analytics

    If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017. That’s a nice thought, but not a very easily implemented practice. ...

    The Daily Eggin Google How To's- 21 readers -
  • The Top 10 Most Common AdWords Mistakes (And How To Fix Them)

    AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands of dollars every month due to poor account management. If you feel like you could be generating more revenue from AdWords, chances are that you’re making some of these ten common mistakes that are inhibiti ...

    The Daily Eggin Paid Search How To's- 17 readers -
  • The Five Sales Letters Every Marketer Should Know, Hands Down

    If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of th ...

    The Daily Egg- 13 readers -
  • How to Use Email Automation to Boost eCommerce Conversions

    It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages. If you’re really savvy, you might even be sending post-purchase emails to lev ...

    The Daily Eggin EMail How To's- 16 readers -
  • Infographic: How To Turn Browsers Into Buyers

    98% of website visitors don’t convert. That’s right. On average, only 2% of your website visitors convert and drive your online revenue. Imagine if you could increase that number just a little bit. You could potentially increase your online revenue by 50 to a 100 percent or more. But too many people think conversion rate opt ...

    The Daily Eggin How To's- 17 readers -
  • How to Use Email Automation to Boost eCommerce Conversions

    It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages. If you’re really savvy, you might even be sending post-purchase emails to lev ...

    The Daily Eggin EMail How To's- 26 readers -
  • The Top 10 Most Common AdWords Mistakes (And How To Fix Them)

    AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands a month due to poor management of their accounts. If you feel like you could be generating more revenue from AdWords, then chances are you’re making some of these ten common mistakes that are inhi ...

    The Daily Eggin Paid Search How To's- 17 readers -
  • The Five Sales Letters Every Marketer Should Know, Hands Down

    If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of th ...

    The Daily Egg- 20 readers -
  • How to Optimize User Experience & Conversion Paths in Google Analytics

    If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017. That’s a nice thought, but not a very easily implemented practice. ...

    The Daily Eggin Google How To's- 19 readers -
  • Glossary: Influencer Marketing

    Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences. Influencer marketing leverages the influence or reach of leaders in a particular industry, field, or even sub-culture. For example, a renowned surgeon is an influencer in the field of medical science and a ...

    The Daily Egg- 16 readers -
  • Why a Killer UX Doesn’t Always Translate into Conversions

    One person’s killer UX is another’s UX killer. Why not copy the killer user experience of a famous site in your industry? The short answer? You’re not them. The longer answer is that unless you’re copying a fully optimized site with all the same variables, targets, and exact same audience, you’re likely setting yourself up for failur ...

    The Daily Egg- 22 readers -
  • What Are the SEO Benefits of XML & HTML Sitemaps?

    A sitemap is (usually) an XML document, containing a list of pages on your website that you have chosen to tell Google and other search engines to index. Google often uses the sitemap file as a guide to the pages available on your website — even though it may decide not to index every page you list on yo ...

    The Daily Eggin SEO- 12 readers -
  • Glossary: Bounce Rate

    The bounce rate is the percentage of people, who landed on your website, but instead of browsing further they exited your website. This metric can be important to certain websites as it gives you an idea about the first impression of your site. It tells you if your landing page meets the expect ...

    The Daily Egg- 23 readers -
  • How Emotional Motivators Can Drive Authentic Growth

    We are all familiar with this scene: when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers in hands. They were mourning the loss of a great tech visionary but also paying tribute to the creator of a brand that they felt a deep emotional connection with. ...

    The Daily Eggin How To's- 21 readers -