today's eggspert

  • 3 Reasons to Use End-to-End Testing in Your Content Marketing Strategy

    End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures the product will complete the tasks it is intended to in real life conditions from beginning to end. Interestingly, end-to-end testing is a proven content marketing strategy as well. From The Wirecutter’s in-depth gadget reviews to Michelle Phan’s face care and make ...

    The Daily Eggin Content- 14 readers -
  • 6 Reasons Your Mobile Ranking on Google Sucks

    2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy. Why is this so important? By late 2016, mor ...

    The Daily Eggin Google- 17 readers -
  • The SaaS Trial Email That Could be Costing You 30% of Customer Lifetime Value

    Ron Johnson’s plan should have worked. The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he’d done it before–twice–even as retailers across the country watched foot traffic evaporate and sales plummet. But when he joined JCPenney, he went after one of the American retailer’s most popular progra ...

    The Daily Eggin EMail- 13 readers -
  • 9 Customer Re-Engagement Emails You Need to Steal

    If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it? Will you tempt them with massive discounts on your products and services? Will you extend their free trial period? Will you add a free upgrade to their account? Whatever method you choose; on ...

    The Daily Eggin EMail- 14 readers -
  • The KPIs Every Ecommerce Marketer Must Measure for Growth

    Good marketers are obsessed with numbers. They look at them every morning and end their day by checking them “one last time.” According to AdAge, 93% of CMOs are under more pressure to deliver a better ROI. The problem is, they can’t do that if they don’t understand performance at all stages of the marketing funnel. ...

    The Daily Egg- 14 readers -
  • Glossary: Anchor Text

    The text (or characters) inside a website hyperlink. Anchor text can help inform search engines of a webpage’s subject matter. It’s a fairly simple thing to explain, however, anchor text is a controversial topic in SEO (search engine optimization). Let’s touch on that bit. The Old “Click Here” Lesson Up unt ...

    The Daily Egg- 14 readers -
  • How To Transform Your eCommerce Business With 11 Simple Tips

    Online store owners swim in a sea of fierce competition dominated by Amazon and Best Buy, among others. You can’t always be number one. But with a strong desire and the right tools, you can become a leader in your niche. One of the best ways to get to the top is with a powerful content marketing strategy that blows the ...

    The Daily Eggin How To's- 13 readers -
  • The Crazy Egg Guide to Reddit Content Marketing

    Possibly the largest group of self-contained communities on the Internet, it can be seen as a microcosm of the Internet in itself. It has its own lingo, its own inside jokes, its own history. Its special class of geeky, socially inept, smug, arrogant, yet revered users are called “neckbeards”, while everyone else are just called “Redd ...

    The Daily Eggin Content- 17 readers -
  • Want a Better Way to Engage Your Audience? Try Data-Driven Micro-Content

    Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement. A report by Beckon analyzed over 16 million in marketing spend and concluded: “Brands might be shocked to hear that while branded content creation is up 300 percent year over year, consumer engagement with tha ...

    The Daily Eggin Content- 15 readers -
  • How to Get Links For (Almost) Free: SEO Hacks For Tight Budgets

    SEO can be expensive, but there are plenty of promotional opportunities that are free and cost-effective if you focus on value exchange and relationships. (Never invest in low-quality spam though — make sure any link building is strategic and carefully supervised). Warnings aside, there are ways to hack around tight budgets and achieve mo ...

    The Daily Eggin SEO How To's- 12 readers -
  • How Twitter Can Bring You Top Talent

    Usually, when we talk about how social-media savvy companies use Twitter, we talk about doing smart and non-intrusive marketing; we talk about really getting into conversations with customers, and we talk about providing customer support using this particular social media channel. However, it has been some time since companies have starte ...

    The Daily Eggin Social How To's- 10 readers -
  • Glossary: Call to Action

    A call to action (abbreviated “CTA”) is the desired action a user or visitor is supposed to take at a certain stage of the conversion funnel. It can be as simple as a click, an opt-in, login, registering for a trial or even a purchase. Here’s an example: If you would like more information, please ...

    The Daily Egg- 12 readers -
  • How To Write Content Without…Well…Having To Write It

    Early morning, dew still fresh on the grass, sunrise beautifully lighting a home office, aromatic steam rising from hot coffee, fog melting away from the world outside. And — unfortunately — the first flashes of carpal tunnel pain go pulsing through your wrist. Indeed, the consequences of a repeated routine can manifest themselves in painful w ...

    The Daily Eggin Content How To's- 17 readers -
  • Glossary: Link Juice

    Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage. According to Google, a multitude of quality hyperlinks (or just “links”) are one of the most important factors for gaining top rankings in the Google search engine. The term “link juice” is SEO in ...

    The Daily Egg- 16 readers -
  • How to Micro Test New Product/Service Ideas Using AdWords

    Launching a new business idea or deciding to develop a new product for your company is not without risk. Many of the best business ideas have come from inspiration, intuition or in-depth insight into an industry. While some of these ideas have risen to dominate the modern world, such as search engines, barcodes and credit card readers, ...

    The Daily Eggin Paid Search How To's- 32 readers -
  • Glossary: Value Proposition

    A value proposition is what you guarantee or promise to deliver to your potential buyers in exchange for their money. It’s also the main reason why people choose one product over other. If it’s done right, it can give you the competitive edge and help you grow your business. The value proposition is ...

    The Daily Egg- 15 readers -
  • How to Convert More Customers by Adding Perceived Value

    What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000. But unlike the tangible qualities of a purchase, like the grade of leather used or the fact that the utterly useless bag charm is 14 karat gold, the perception of value is what r ...

    The Daily Eggin How To's- 21 readers -