today's eggspert

  • The Game of Thrones Approach for Powerful SaaS Free Trial Emails

    Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you’re not seeing 20% or more in your conversion rate, this is likely your approach. To which I say: consider Theon, son of the Ironborn king, in Game of Thrones. Stand for something — like proving yourself to your cruel dad – or risk dy ...

    The Daily Eggin EMail- 15 readers -
  • The Fine Art of Landing Page Design: Using F & Z Patterns to Increase Conversions

    In a saturated online world with an abundance of information, marketers are constantly battling for attention. You’ve likely read that online users have an attention span less than that of a goldfish. Therefore, the more organized and straightforward your strategy is for converting a lead, the better. Over the last couple decades, eye-tracking studies have been p ...

    The Daily Egg- 14 readers -
  • The World’s Fastest Growing SaaS Products Send These Welcome Emails

    What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder of a SaaS company about onboarding emails for SaaS companies. He wanted some new ideas on how they could improve their welcome emails. I thought to myself, how could you f ...

    The Daily Eggin EMail- 18 readers -
  • Why Your Influencer Spam is Getting You Nowhere

    Relationships with bloggers, thought leaders and senior decision makers are invaluable. Influencer marketing, when done correctly, can be mutually beneficial for all involved. That said, most brand marketers are executing some form of “influencer marketing” nowadays, and it’s becoming more and more difficult to cut through the noise. Some marketing leaders have even opened t ...

    The Daily Egg- 17 readers -
  • How To Turn Your iPhone Into A Video Marketing Machine

    These days, being able to produce video is becoming more of a necessity than a “nice-to-have” for online marketers. Check out these stats: Creating a video of a product increases the likelihood of a purchase by 144% Having a video on your homepage can increase conversion rates by 64-85%. 100 million hours of vid ...

    The Daily Egg- 12 readers -
  • Glossary: Earned Media

    Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results. It includes publicity gained through word-of-mouth, buzz, reviews, news coverage, comments, feedbacks, likes, mentions, shares, and varied promotional efforts other than paid media advertising or owned media branding ...

    The Daily Egg- 22 readers -
  • How to Prune Your Email List to Improve Deliverability

    As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox. 21% of opt-in emails fail to reach the inbox. Deliverability and reputation are crucial to reaching the inbox. A major component of reputation is keeping a clean list. List hygiene can b ...

    The Daily Eggin EMail How To's- 20 readers -
  • Glossary: Guerilla Marketing

    Guerrilla marketing is a form of marketing that utilizes unconventional tactics to get maximum results when promoting a business or service. As the name suggests, this style of marketing relies heavily upon surprise, creativity and shock and awe tactics. Thus, large quantities of money are not necessarily required to perform guerri ...

    The Daily Egg- 21 readers -
  • How to Use MailChimp’s Instagram Ad Integration

    Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard. With email being 40% more effective than Facebook and Twitter marketing combined, MailChimp wondered – what if we combined the best of both worlds? MailChimp already unveiled their Facebook Ads integr ...

    The Daily Eggin Social EMail How To's- 22 readers -
  • Your Website’s Menu Is Costing You Conversions and Here’s What To Do About It

    As a designer, developer, or marketer, it’s your job to develop something unique for your brand’s website. The reason for this is simple: you want to stand out from the generic chatter surrounding your brand in the market, and a unique style will help you do that. But sometimes being adventurous in design can do more harm than good. ...

    The Daily Egg- 18 readers -
  • Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports

    There have been many published articles on marketing funnels emphasizing the need to track the full customer lifecycle, in order to determine the best return on campaign activity spend. Some provide tracking solutions through hacks (e.g. using customer variables), other articles suggest using an enterprise level solution (e.g. Salesforce or Google Analytics Premium). Whils ...

    The Daily Eggin Google- 31 readers -
  • 3 Reasons to Use End-to-End Testing in Your Content Marketing Strategy

    End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures the product will complete the tasks it is intended to in real life conditions from beginning to end. Interestingly, end-to-end testing is a proven content marketing strategy as well. From The Wirecutter’s in-depth gadget reviews to Michelle Phan’s face care and make ...

    The Daily Eggin Content- 19 readers -
  • 6 Reasons Your Mobile Ranking on Google Sucks

    2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy. Why is this so important? By late 2016, mor ...

    The Daily Eggin Google- 24 readers -
  • The SaaS Trial Email That Could be Costing You 30% of Customer Lifetime Value

    Ron Johnson’s plan should have worked. The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he’d done it before–twice–even as retailers across the country watched foot traffic evaporate and sales plummet. But when he joined JCPenney, he went after one of the American retailer’s most popular progra ...

    The Daily Eggin EMail- 15 readers -
  • 9 Customer Re-Engagement Emails You Need to Steal

    If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it? Will you tempt them with massive discounts on your products and services? Will you extend their free trial period? Will you add a free upgrade to their account? Whatever method you choose; on ...

    The Daily Eggin EMail- 15 readers -