today's industry insider

  • 5 Tips to Creating an Unbeatable Facebook Ad Campaign

    Are you sick and tired of losing money on Facebook Ads? Many advertisers just like you take a swing at a new ad campaign every day, hoping to finally hit the ball out of the park and win the game. They test a myriad of demographics and interests, use a lot of different images, and even tweak their copy over, and over, and over again.

    KISSmetrics Marketing Blogin Social- 11 readers -
  • How to Boost Conversions With the Right Customer Insights

    Today’s marketers are inundated with data. To stay ahead of the competition, your SaaS company must focus on customer insights to boost conversions. Push the limits to discover gaps in your customer data. “By measuring, interpreting, and applying knowledge from customer experiences, and using this information to fuel decisions, companies can elevate their customer insight fu ...

    KISSmetrics Marketing Blogin How To's- 13 readers -
  • 3 ‘Spammy’ Website Tricks that Can Double Your Conversions

    The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies and tactics before they hit mainstream. For instance. Consumers today ignore ads. They’re banner blind and doubling-down on ad blocking.

    KISSmetrics Marketing Blog- 13 readers -
  • Why You Need to Measure Brand Equity – and How to Do It

    Before we get started, let’s get one thing straight: If the product or service your company offers doesn’t live up to your customers’ expectations, your business isn’t going to get very far. That being said, it’s important to note that the quality of your product or service isn’t the only factor that determines the level of success your company will achieve.

    KISSmetrics Marketing Blogin How To's- 11 readers -
  • Analysis Paralysis: Using Google Analytics Data as Inspiration to Act Now

    The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data. Why is that both good and bad? You can use that data to improve and understand. Your traffic. Your audience behavior. Your goals. Your marketing. That’s good. But because there’s just so much of it, it’s easy to get bogged down in just looking at it, swimming through it ...

    KISSmetrics Marketing Blogin Google- 17 readers -
  • 5 Online Marketing Tactics I Learned From My Previous Startup

    As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of marketing optimization and test some advanced techniques to improve our ROI. After much trial and error, we found few tactics that were really effective. Although our startup did not survive, the learnings I took away from our extensive experime ...

    KISSmetrics Marketing Blog- 16 readers -
  • How to Recover From a Failed Product Launch

    Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when it fails, it can send you and your business into a doubt-ridden daze. Coca Cola’s ‘New Coke’ disaster back in 1985 still draws attention, while Amazon’s more recent failure with the ‘Fire Phone’ is still fresh in our memories.

    KISSmetrics Marketing Blogin How To's- 20 readers -
  • Here’s How I Built And Launched A SaaS Company For Less Than $40k

    About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently sold my company and found myself in discussions with a number of startups around making angel investments. This didn’t get me too excited so I wanted to see if I could build and launch a SaaS company for the same amount of money that I would have otherwise angel invested into other companies.

    KISSmetrics Marketing Blogin How To's- 11 readers -
  • What to Do When Your Sales Conversions Start Shrinking

    Sales decreasing? Most companies experience a temporary slump during their existence. But don’t panic. Take practical steps to move your company forward. When sales start declining, be mindful of what’s going right and what needs improvement. As an ecommerce business, it may be time to upgrade your website.

    KISSmetrics Marketing Blog- 13 readers -
  • 10 Disciplined Approaches to Google Analytics

    We live in a world of digital data. We create it. We consume it. It’s everywhere. And it’s accumulating at an unprecedented pace. In fact, experts predict that we’ll be adding 50,000 gigabytes every single second by 2018. That’s a whole lot of tweets, snaps, and posts. But data goes beyond just social media, email, and YouTube videos.

    KISSmetrics Marketing Blogin Paid Search Google- 19 readers -
  • Low Conversion Rates? Your Copy Could Be to Blame

    We’ve heard the advice a thousand times: Your headline is the most important part. It’s 80 cents of your dollar. Visuals are key. Visitors want to see high quality photos, infographics, videos, charts, diagrams, memes, and more. The user experience – or UX – trumps all else. It’ll be the key differentiator in the coming years, so make sure your user interface delivers an exp ...

    KISSmetrics Marketing Blog- 19 readers -
  • How to Better Integrate Analytics Into Your Marketing Strategy

    It’s 2017. We’re neck-deep in the age of ‘Big Data.’ No matter what aspect of marketing you want to measure, there’s a tool to help you track it. In fact, ‘powerful analytics’ is probably the most highly-touted feature for most of tools we use as online marketers. We have access to so much data, so many metrics that… we’re drowning in it. Gone are the days of data for Big Data’s sake.

    KISSmetrics Marketing Blogin EMail How To's- 19 readers -
  • The Power of Direct Mail in the Digital Age

    For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long ago, advertisements were the end result of days, weeks, or even months of painstaking research and creative work. Ingenious ads from Coca-Cola, Kodak, McDonald’s, and even Marlboro cigarettes, for better or for worse, ...

    KISSmetrics Marketing Blog- 26 readers -
  • How to Select Hero Images that Boost Conversions and Move Audiences

    It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes about 100-400 milliseconds. To say that we judge websites in the blink of an eye would be an overstatement. When you have so little time to make an impression, it’s crucial that you get your design right. One overlooked element of modern design is the hero image.

    KISSmetrics Marketing Blogin How To's- 26 readers -