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For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad indeed. Here’s why: It’s true that many software companies see outstanding results with the free trial business model, but it doesn’t imply that everyone should use it. That’s just silly. Every single business is different, and the same strategy never fits all.
Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can you do to create Facebook campaigns that finish the race as champions, having collected many new customers in the process? A smart move would be creating ads that catch people’s attention before any other Facebook post or ad can get to them.
Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kind of companies are the exceptions. Their ascent so quick and scale so massive that the vast majority of us can’t play by the same rules. Instead, we need to look around. At the regular companies.
Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It’s a winding road of trial and error with internal and external factors. Data is one solution to your sales woes. It can help your team discover gaps in the customer experience and transform your overall strategy. The SaaS industry is a highly competitive market.
Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How about this? This just in! Facebook ads accounted for 97% of its revenue in 2016, and the social media platform makes more from advertising than traditional sources like Disney, Comcast, and CBS.
For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In fact, data has shown that app publishers who send push notifications can boost retention rates 20 percent, and 7x if they personalize those messages. But there’s another secret to push notification engagement that too often goes overlooked: emojis .
Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!). Since then, a slew of companies including Google and Facebook have publicly declared it Enemy #1. Any whiff of fake news, especially any salacious titles, and you can expect extra scrutiny. But here’s the thing. Clickbait gets a bad rap.
Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns. So in this post, I’m going to show you an effective way of collecting the insights and ideas you need to create breakthroughs, by using post-conversion questionnaires. Why I Started Using Post-Conversion Questionnaires in my Campaigns A little while ago, I was helping some clien ...
So much has been written over the years about the “sales and marketing divide” – frankly it’s an exhausted discussion and one that’s never made much sense to me. Don’t get me wrong; sales and marketing conflict exists in many organizations today. But in almost every organization I’ve encountered the success or failure of the sales and marketing teams are intertwined – these de ...
Ever bought a survival kit? It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain your life. But what about your business? Does it have a survival kit? Customer engagement is one of the tools to include. SaaS companies must engage with users for business survival and growth.
Israeli researchers studied 200 of the best ads in 1999. These were the top finalists and award winners, like the infamous “This is Your Brain on Drugs” campaign from years ago. The most surprising thing? They weren’t ‘creative’. 89% of them could be classified into six ‘templates’, which were classified in the excellent Made to Stick. The point? Ideas aren’t in short supply today.
Awful feeling, isn’t it? You’re struggling to find new opportunities to increase growth this quarter. But no worries. The solution to your problem is staring you in the face. Customer support data holds the answer to earning more revenue. It’s an effective tool for identifying gaps in your customer service and uncovering when to upsell in the sales cycle.
I bet you’ve seen this sort of advice before… When using a testimonial, you should always: List the customer’s first and last name Include their photo Avoid unbelievable, over-the-top praise Those are all fine tips to follow, but they’re really just starting points. Optimizing your social proof requires just as much strategy and testing as improving a headline, ...
Are you sick and tired of losing money on Facebook Ads? Many advertisers just like you take a swing at a new ad campaign every day, hoping to finally hit the ball out of the park and win the game. They test a myriad of demographics and interests, use a lot of different images, and even tweak their copy over, and over, and over again.
Today’s marketers are inundated with data. To stay ahead of the competition, your SaaS company must focus on customer insights to boost conversions. Push the limits to discover gaps in your customer data. “By measuring, interpreting, and applying knowledge from customer experiences, and using this information to fuel decisions, companies can elevate their customer insight fu ...
The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies and tactics before they hit mainstream. For instance. Consumers today ignore ads. They’re banner blind and doubling-down on ad blocking.
Analytics is integral to refining the customer experience. Research shows that “90% of business managers believe analytics has the ability to improve sales, and another 62% report they believe analytics can increase sales by more than 20%.” Examining the data offers the chance to learn what you did right and what needs more attention.
Before we get started, let’s get one thing straight: If the product or service your company offers doesn’t live up to your customers’ expectations, your business isn’t going to get very far. That being said, it’s important to note that the quality of your product or service isn’t the only factor that determines the level of success your company will achieve.
The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data. Why is that both good and bad? You can use that data to improve and understand. Your traffic. Your audience behavior. Your goals. Your marketing. That’s good. But because there’s just so much of it, it’s easy to get bogged down in just looking at it, swimming through it ...
As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of marketing optimization and test some advanced techniques to improve our ROI. After much trial and error, we found few tactics that were really effective. Although our startup did not survive, the learnings I took away from our extensive experime ...