today's industry insider

  • How to Use Facebook as Your PR Engine

    A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality and the low cost of getting started means the ...

    KISSmetrics Marketing Blogin Social How To's- 8 readers -
  • 5 User Engagement Strategies for SaaS Product Marketers

    Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and even before bedtime. You want the stickiness factor.

    KISSmetrics Marketing Blogin EMail- 12 readers -
  • The Difference Between Collecting Data and Acting On It

    Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis when making revenue-generating decisions – de ...

    KISSmetrics Marketing Blogin Social Paid Search EMail- 13 readers -
  • Boost Conversions with These 8 SaaS Funnel Tweaks

    The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales. Fortunately, when it comes to optimization of your sales funnel, you don’t have to make drastic changes to see desired results.

    KISSmetrics Marketing Blog- 11 readers -
  • 7 Simple But Powerful Ways to Lower SaaS Customer Churn

    If you’re like most SaaS managers, you’re committed to running and growing your business. But to do that, you need to ensure you’re meeting the needs of your customers, and that includes reducing churn. With companies spending anywhere from 5-25 times more to acquire a customer than keep an existing one, reducing churn is a high priority for any SaaS manager interested in bui ...

    KISSmetrics Marketing Blog- 15 readers -
  • When ‘Fear’ Works & When it Backfires

    Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That doesn’t mean it always works. In fact, in many cases using fear or negative messaging can actually backfire. Here’s why, and how to do it correctly.

    KISSmetrics Marketing Blog- 12 readers -
  • How Data Helps Influence Reluctant Buyers

    Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help them. Tackling this segment of buyers is an issue facing most SaaS companies. The competition and the demand for the new best thing makes consumers apprehensive about purchasing.

    KISSmetrics Marketing Blogin How To's- 13 readers -
  • How to Create Your First Kissmetrics Campaign

    With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging programs, this post should really help.

    KISSmetrics Marketing Blogin How To's- 13 readers -
  • 5 Customer Activation Emails to Add to Your Funnel

    If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats. Instead, a marketing funnel describes the journey a person takes from initially visiting your website to becoming a paying customer.

    KISSmetrics Marketing Blogin EMail- 13 readers -
  • How to Run a Cohort Analysis in Google Analytics

    Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with your HiPPOs. But it’s not actionable. And it doesn’t tell you what’s going on beneath the surface. For example, you have no idea if those users are returning. If they’re subscribin’ or buyin’. Or how they compare to peeps from a year ago.

    KISSmetrics Marketing Blogin Google How To's- 18 readers -