today's industry insider

  • The Metrics Every E-Commerce Store Should be Tracking to Drive Growth

    The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data. Every marketing and promotional decision is driving by the data. Because without data you have virtually no chance at making improvements. You don’t know what’s working, what’s failing, or even what success looks like.

    KISSmetrics Marketing Blog- 17 readers -
  • How LucidChart Used Kissmetrics to Drive Growth

    LucidChart, a SaaS-based diagramming application with over 9 million users, wanted to make sure their site was more than just pretty to look at. They wanted to ensure that it was leading users down the path to purchase.. This is how they used Kissmetrics to leverage the behavioral data their users were leaving behind and increased conversions by 30%.

    KISSmetrics Marketing Blogin How To's- 11 readers -
  • 8 Overlooked Mobile Design Best Practices You Need to Implement

    93% of Internet users browse the Internet on a mobile device every day. That’s 3.5 billion people who could potentially be seeing your website on their phones or tablets at any given time. It follows, then, that you should be working as hard as you can to optimize your online presence for mobile. Trust me, there’s nothing worse than having a marketing funnel that’s totally ine ...

    KISSmetrics Marketing Blog- 13 readers -
  • How to Hack Retention Rate and Get Customers to Stick Around

    Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs.

    KISSmetrics Marketing Blog- 15 readers -
  • What Facebook Watch Will Mean for Marketers

    It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video.

    KISSmetrics Marketing Blogin Social- 15 readers -
  • How to Map Behavioral Metrics Into Your Key Business Drivers

    Analytics is a blessing to marketers because of the wealth of data it provides. It’s “the most measurable medium.” Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience.

    KISSmetrics Marketing Blogin How To's- 18 readers -
  • Scaling Engagement: 5 Strategies to Connect With More Customers

    There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over exposure.

    KISSmetrics Marketing Blog- 18 readers -
  • How to Master Analytics like Will Smith and Amazon

    Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide.

    KISSmetrics Marketing Blogin How To's- 25 readers -
  • Homepages Rarely Convert Because These 6 Elements Are Often Ignored

    No, this headline isn’t clickbait. This article does contains critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what you already know about homepages.

    KISSmetrics Marketing Blog- 17 readers -
  • How to Leverage Behavioral Data Across Your Company

    Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements.

    KISSmetrics Marketing Blogin How To's- 13 readers -
  • How to Do Customer Engagement If You’re In a Unique Niche

    I once worked with a business who specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your target market, then you’ve got your work cut out for you.

    KISSmetrics Marketing Blogin How To's- 14 readers -