today's industry insider

  • 6 Engagement Marketing Metrics & How to Improve Them

    “Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard.

    KISSmetrics Marketing Blog- 25 readers -
  • 7 Trials and Tribulations Of Email Outreach

    It’s the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down – despite what some experts might have us believe. An old-fashioned email campaign can seem like the loneliest method of promotion available in the 21st Century.

    KISSmetrics Marketing Blog- 9 readers -
  • 3 Shortcuts for Business Owners to Market Effectively Without Wasting Time

    9-to-5 jobs are never truly 9-5. There’s always something that comes up that needs to get done. ASAP. No questions asked. Thank your boss for that one. Actually, don’t. That’s probably not a good idea. But running a business is a whole new level of busy. Being a business owner in today’s world is damn near impossible. Want to have a normal work-life balance? Good joke.

    KISSmetrics Marketing Blog- 9 readers -
  • Will E-Commerce Benefit from Machine Learning or Face a New Threat?

    The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s systems use to learn about you and the fundamental things that make you who you are. It looks beyond generalizations and characterizations on your age or gender and realizes that you’re a ...

    KISSmetrics Marketing Blog- 12 readers -
  • How to Outperform Sites Ranking Above You on Search Engines

    That latest post took days to develop. It’s instructive and inspiring and educational and entertaining. Easily, one of your best yet. But you come to check your traffic data only to find that you’re ranking 70th in the SERPs. In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada. Unless some crazy person is actually clicking seven pages deep on Google. Which they aren’t.

    KISSmetrics Marketing Blogin SEO How To's- 9 readers -
  • 5 Post-Purchase Email Campaign Tactics Worth Trying

    Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails.

    KISSmetrics Marketing Blogin EMail- 6 readers -
  • How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins

    If you were CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins.

    KISSmetrics Marketing Blog- 7 readers -
  • Timely and Relevant Is The Only Message That Matters

    During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell, can we have our hat back? #GRAMMYs — Arby's (@Arbys) January 27, 2014 This was a ...

    KISSmetrics Marketing Blog- 9 readers -
  • Using Marketing Analytics to Win at Email Marketing

    You might be part of the group of marketers that feel as though your email campaigns are missing something. Only, you’re not sure what they’re missing. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because you don’t have access to their analytics.

    KISSmetrics Marketing Blogin EMail- 16 readers -
  • Let User Behavior Shape Your Customer Engagement Strategy

    SaaS growth relies on customer engagement. It can seem like an uphill battle garnering your audience’s attention in a competitive market. However, coupled with behavioral data, a personalized experience is one solution to communicating your product’s value. “Chances are your customers have very diverse backgrounds, interests, and behaviors.

    KISSmetrics Marketing Blog- 10 readers -
  • Low Sales? Here’s How to Read Minds to Close More Deals

    People either do what you want. Or they don’t. And there’s not a whole lot you can do about it. Except react. Except follow-up based on a new set of rules. That doesn’t mean you can’t predict it, though. That doesn’t mean you can’t manipulate it. It doesn’t mean you can’t choreograph it ahead of time. Almost every single customer interaction presents an IF/THEN scenario.

    KISSmetrics Marketing Blog- 11 readers -