today's industry insider

  • How to Better Integrate Analytics Into Your Marketing Strategy

    It’s 2017. We’re neck-deep in the age of ‘Big Data.’ No matter what aspect of marketing you want to measure, there’s a tool to help you track it. In fact, ‘powerful analytics’ is probably the most highly-touted feature for most of tools we use as online marketers. We have access to so much data, so many metrics that… we’re drowning in it. Gone are the days of data for Big Data’s sake.

    KISSmetrics Marketing Blogin EMail How To's- 17 readers -
  • The Power of Direct Mail in the Digital Age

    For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long ago, advertisements were the end result of days, weeks, or even months of painstaking research and creative work. Ingenious ads from Coca-Cola, Kodak, McDonald’s, and even Marlboro cigarettes, for better or for worse, ...

    KISSmetrics Marketing Blog- 24 readers -
  • How to Select Hero Images that Boost Conversions and Move Audiences

    It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes about 100-400 milliseconds. To say that we judge websites in the blink of an eye would be an overstatement. When you have so little time to make an impression, it’s crucial that you get your design right. One overlooked element of modern design is the hero image.

    KISSmetrics Marketing Blogin How To's- 26 readers -
  • Don’t Split Test Your Pages Before Doing These 6 Things

    When it comes to split testing, you’ve been doing great so far. You’ve got a great design, compelling copy and excellent flow. In your eyes, this new page is irresistible. But before you press that launch button and unleash it to an unsuspecting world, there are a few more things you’ll want to check. Let’s take a closer look at them: 1.

    KISSmetrics Marketing Blog- 12 readers -
  • Attribution Modeling for Ecommerce: 5 Things All Sellers Need to Know

    I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with it. An attribution model is how you assign credit or value for sales and conversions across various customer touchpoints. It includes all your digital channels – paid search, display, email, social media, organic search, referrals – and the impact that ea ...

    KISSmetrics Marketing Blogin Paid Search- 31 readers -
  • 4 Design Terms Every Marketer Needs to Know

    The transition from text-based to visual marketing is already well underway, as customer demand drives organizations to rethink how people communicate on the most basic level. Cisco estimates video will constitute 80% of all consumer Internet traffic by 2019, and although marketers are racing to catch up, they’re still behind the times: in 2015, 52% of senior marketing executi ...

    KISSmetrics Marketing Blog- 21 readers -
  • 3 Common Google Analytics Gaps You Need to Plug

    Google Analytics is the de-facto industry standard analytics tool. It’s installed on almost every single business site. (It’s even looked at too, sometimes, too.) It provides a tremendous amount of data that you can manipulate, along with customization options for advanced features that power users crave. Also, it’s free.

    KISSmetrics Marketing Blogin Paid Search Google- 16 readers -
  • 5 Techniques to Help You Truly Understand Your Customers

    Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According to Teradata, only 41% of marketing executives are using customer engagement data to inform their marketing strategy. Despite this, marketers and other organizational leaders alike are neglecting the customer before and after the sale.

    KISSmetrics Marketing Blogin EMail- 12 readers -
  • 95% Of Your Churn Should be Ignored. Here’s Why

    When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report published by the American Customer Satisfaction Index it had the lowest score, much below the average benchmark. Having said that, you’d expect those numbers to reflect on the company’s growth rate, right? Wrong.

    KISSmetrics Marketing Blog- 9 readers -
  • A Cheat Sheet to Designing a Pricing Page that Converts

    Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing, without understanding the purpose behind certain features or the research that shows which features convert the best, will give you a hollow page that fails to convert.

    KISSmetrics Marketing Blog- 10 readers -
  • How Fixing Client Analytics Can Help Agencies Sell More

    A completely accurate client analytics account is few and far between. That forces you, brave agency veteran, to roll up your sleeves and try to make sense of the chaos you’re looking at for each unique scenario. You didn’t plan for it. You didn’t charge for it. And now, if you don’t fix it, you’ll face an uphill battle in trying to prove the resulted you delivered.

    KISSmetrics Marketing Blogin How To's- 8 readers -