today's industry insider

  • What a Home Shopping Network Can Teach You About Conversions

    Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kind of companies are the exceptions. Their ascent so quick and scale so massive that the vast majority of us can’t play by the same rules. Instead, we need to look around. At the regular companies.

    KISSmetrics Marketing Blog- 12 readers -
  • Why Your SaaS Sales Depend on Data More Than Ever

    Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It’s a winding road of trial and error with internal and external factors. Data is one solution to your sales woes. It can help your team discover gaps in the customer experience and transform your overall strategy. The SaaS industry is a highly competitive market.

    KISSmetrics Marketing Blog- 13 readers -
  • How to Turn Cold Facebook Traffic into Red Hot Leads

    Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How about this? This just in! Facebook ads accounted for 97% of its revenue in 2016, and the social media platform makes more from advertising than traditional sources like Disney, Comcast, and CBS.

    KISSmetrics Marketing Blogin Social How To's- 13 readers -
  • Why Clickbait Works (And Why You Should Do More of It)

    Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!). Since then, a slew of companies including Google and Facebook have publicly declared it Enemy #1. Any whiff of fake news, especially any salacious titles, and you can expect extra scrutiny. But here’s the thing. Clickbait gets a bad rap.

    KISSmetrics Marketing Blog- 14 readers -
  • Pay Attention to These 5 User Behaviors to Increase SaaS Customer Engagement

    Ever bought a survival kit? It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain your life. But what about your business? Does it have a survival kit? Customer engagement is one of the tools to include. SaaS companies must engage with users for business survival and growth.

    KISSmetrics Marketing Blog- 15 readers -
  • 5 Tips to Creating an Unbeatable Facebook Ad Campaign

    Are you sick and tired of losing money on Facebook Ads? Many advertisers just like you take a swing at a new ad campaign every day, hoping to finally hit the ball out of the park and win the game. They test a myriad of demographics and interests, use a lot of different images, and even tweak their copy over, and over, and over again.

    KISSmetrics Marketing Blogin Social- 13 readers -
  • How to Boost Conversions With the Right Customer Insights

    Today’s marketers are inundated with data. To stay ahead of the competition, your SaaS company must focus on customer insights to boost conversions. Push the limits to discover gaps in your customer data. “By measuring, interpreting, and applying knowledge from customer experiences, and using this information to fuel decisions, companies can elevate their customer insight fu ...

    KISSmetrics Marketing Blogin How To's- 16 readers -
  • 3 ‘Spammy’ Website Tricks that Can Double Your Conversions

    The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies and tactics before they hit mainstream. For instance. Consumers today ignore ads. They’re banner blind and doubling-down on ad blocking.

    KISSmetrics Marketing Blog- 16 readers -
  • Why You Need to Measure Brand Equity – and How to Do It

    Before we get started, let’s get one thing straight: If the product or service your company offers doesn’t live up to your customers’ expectations, your business isn’t going to get very far. That being said, it’s important to note that the quality of your product or service isn’t the only factor that determines the level of success your company will achieve.

    KISSmetrics Marketing Blogin How To's- 11 readers -
  • Analysis Paralysis: Using Google Analytics Data as Inspiration to Act Now

    The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data. Why is that both good and bad? You can use that data to improve and understand. Your traffic. Your audience behavior. Your goals. Your marketing. That’s good. But because there’s just so much of it, it’s easy to get bogged down in just looking at it, swimming through it ...

    KISSmetrics Marketing Blogin Google- 18 readers -
  • 5 Online Marketing Tactics I Learned From My Previous Startup

    As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of marketing optimization and test some advanced techniques to improve our ROI. After much trial and error, we found few tactics that were really effective. Although our startup did not survive, the learnings I took away from our extensive experime ...

    KISSmetrics Marketing Blog- 16 readers -