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Yup, Google did it again. Last week, the company dropped a bomb on small businesses who rely on the Adwords Pay-Per-Click program, by announcing that they will no longer show ads along the righthand side of the search engine results pages (SERP). Ad spots 5-9 that used to show on the right rail will now show at the bottom of the SERP, underneath the final organic results.
Over the last several weeks, there’s been an enormous amount of interest in announcements by Amazon and Google about moving into the home services space. The “on-demand” economy seems to be finally descending on one of the oldest of sectors: taking care of your house. Having led a lead-generation company serving the home services industry for the past 10 years, I’ve read thes ...
Mobile, mobile, mobile. Small businesses are being bombarded by marketing programs that promise to deliver calls, customers, and sales right from a prospect’s cell phone. And for some companies that may be true — mobile could be the answer. But the facts on the ground indicate that mobile marketing is, at best, a mixed bag so far for most small businesses.
Google giveth. And Google taketh away. This is especially true for local remodelers and home improvement companies trying to drive leads on the Internet. Unfortunately, these small businesses have been on the wrong end of Google innovation, particularly when it comes to the Search Results Pages (SERPs) and Google’s Product Listing Ads (PLAs).